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Luke Riordan, CEO of DAYTA Marketing @LukeRiordan @DAYTA_Marketing Fall Conference 2015 Featured Speaker
Luke Riordan, CEO of DAYTA Marketing @LukeRiordan @DAYTA_Marketing
Fall Conference 2015
Featured Speaker
OUR STORY
MAY, 2011 Luke starts social media internship
OCT, 2011 Luke presents business plan to John
FEB, 2012 John relocates to St. Cloud
MAY, 2012 Moved from Luke’s basement
JUN, 2012 Hired first employee
OCT, 2013 Acquired our 100th client
MAR, 2014 100 Best Companies to work for
TODAY 23 employees, 150+ clients
TODAY’S PRESENTATION
SOCIAL MEDIA AND SEO
WHO BENEFITS FROM SOCIAL MEDIA?
WHAT CAN SOCIAL MEDIA ACCOMPLISH?
HOW OFTEN TO POST
HOW TO ACHIEVE ROI
SOCIAL MEDIA MANAGEMENT TOOLS
CREATING A SOCIAL MEDIA TEAM
#Socialnomics 2014 by Erik Qualman
MARKETING BUDGETS
Current Social Media Spend (2015) • $10B in social media spend in North America • Only a few million businesses have
participated • 33.5% increase from 2014 • 16% of marketing budgets will be spent on
social media in 2017 ($35.9B)
THE SOCIAL MEDIA SPECTRUM FOR BUSINESSES
1. EMPLOYEE BASE
2. COMPANY NETWORK
3. WALK IN TRAFFIC (HIGH TOUCH)
4. INTERESTING SERVICE/PRODUCT
HOW CAN SOCIAL MEDIA HELP YOUR CHAMBER?
BRAND
TRUST TOP OF MIND
AWARENESS
MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY MARKETERS
HOW OFTEN SHOULD I COMMUNICATE AND WHICH PLATFORMS SHOULD I USE?
FACEBOOK: 4 posts/week
TWITTER: 7 tweets/week
LINKEDIN: 5 posts/week
BLOG: 1 post/week
GOOGLE+: 1 post/week
PINTEREST: 10 pins/week
THE 2 PARALLEL PATHS OF EVERY SUCCESSFUL SOCIAL MEDIA STRATEGY
CONTENT
DISSEMINATION
AUDIENCE
GROWTH AND
ENGAGEMENT
CONTENT
OLD PHOTOS OF CITY (TBT)
MEMBER SPOTLIGHTS
NEW BLOG POSTS
JOB OPENINGS
LEADERSHIP ARTICLES
CHAMBER UPDATES
NETWORKING TIPS
CHAMBER ANNIVERSARIES
CHAMBER MILESTONES
EVENTS/ATHLETICS IN TOWN
MEMBER STORIES
COMMUNITY OUTREACH
CITY UPDATES
AND MORE!
CONTENT EXAMPLES
BUILD AN AUDIENCE
Invite to Like
Contest (Handout)
SOCIAL ADVERTISING
SOCIAL ADVERTISING
AUDIENCE GROWTH
ENGAGEMENT
WEBSITE TRAFFIC & CONVERSIONS
TOP RANKED SEARCH PLACEMENT
FACEBOOK AD EXAMPLE
SOCIAL LISTENING
SOCIAL MEDIA MANAGEMENT TOOLS
CONTENT MANAGEMENT
SECURITY
CONTENT CREATION
SOCIAL MEDIA MANAGEMENT TOOLS
CREATE A SOCIAL MEDIA TEAM
DUTIES:
Assign Team Lead
Create and Maintain a Social Media Policy
Train and Educate Staff
Schedule Weekly Meetings
Create Social Media Strategy: Content
Creation and Audience Growth
[email protected] 320.309.3996
