Fall Fundraising ForumsFall Fundraising Forums2009 Seminar Series

Launching and Growing an Electronic Giving ProgramElectronic Giving Program

S t L dScot Landry

19 November 2009

The Catholic Foundation StaffA i ti Pa i he i a To GoalAssisting Parishes is a Top Goal

Judy ChoharisGift Processing AssociateSince 1998

Damien DeVastoChief Leadership Giving OfficerSince 2002

Patrick GipsonCatholic Appeal ManagerSince 2007

Dom BettinelliManager – Gift ProcessingSince 2007

Anna JohnsonGift Processing Associate Since 2008

Richard ElyDirector Gift Planning & Stewardship Since 2008

Scot Landry George Martell Tim RegeleJohn Irwin Mary Jo Kriz

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ySecretary for AdvancementSince 2006

gDigital CommunicationsSince 2006

gOperations AssociateSince 2008 

JLeadership Giving OfficerSince 2007

y JSr. Operations Associate & 

Stewardship CoordinatorSince 2008

Electronic OffertoryO G lOur Goal

That every parish in theThat every parish in the Archdiocese of Boston fprovides a good 

l i i i ielectronic giving option to its parishionersto its parishioners 

by 2011.  

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y

Electronic OffertoryWh El t i Off t ?

• It lifts parishioner contributions

Why Electronic Offertory?

– Many providers share that it lifts offertory for participating parishioners from 20‐33%+

• Lift is driven by 3 reasons primarily:

More weeks of contributions (avoid “losing” contributions for the weeks parishioners– More weeks of contributions (avoid “losing” contributions for the weeks parishioners don’t attend Mass at your parish)

– E‐Giving builds in an annual “pledge” component.  This leads to “reflective” vs. “reflexive” giving (what “should” my giving be instead of what’s in my pocket?)

P i hi hl h h h (lik bl bill) d– Parishioners compare monthly church support vs. other expenses (like a cable bill), and many increase sharing with the Church.

• It’s convenient for the parishioners

– It’s how many parishioners (particularly younger families) pay their bills.

– It is one less thing to worry about on Sunday mornings.

– It conveys that the Church is with the times.  

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• It’s is convenient for parishes and enables stronger financial controls

Electronic OffertoryIt’ Ou #1 & #2 P efe e e

Best Ways to Support the Parish (In Priority Order)

It’s Our #1 & #2 Preference

1. Monthly e‐check from your bank

2 El t i Gi i th h i h2. Electronic Giving through parish program

3. Monthly check in parish offertory envelopesy p y p

4. Weekly check in parish offertory envelopes

5. Cash in parish offertory envelopes 

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6. Loose CashSee Best Ways to Support the Parish’s Offertory, Scot Landry, in Pilot Special Issue 

Electronic OffertoryA d E Gi i P idApproved E‐Giving Providers

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Electronic Offertory2007 & 2009 F2007 & 2009 Forums

• In 2007 we heard presentations from:• In 2007, we heard presentations from:

A DVD of the 2007 presentations is in your packet

•Today, we’ll hear from:Today, we ll hear from:

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Electronic OffertoryCh i P id F t

1. Promotion: How does provider help promote e‐giving to parishioners?

Choosing a Provider: Factors

2. Enrollment: How easy and effective is the enrollment process for parishioners and parish staff?

3 Security:How secure is parishioner’s sensitive data?3. Security: How secure is parishioner s sensitive data?  

4. Workload: How much setup work and ongoing work is required of parish staff?  Who fields “technical questions” from parishioners?  Will it integrate with ParishSOFT contribution tracking?ParishSOFT contribution tracking?

5. Special Collections: How will chosen method handle special & 2nd collections?

6 B k t i H ill h th d h dl S d “b k t” i f6. Basket passing: How will chosen method handle Sunday “basket” passing for parishioners that give electronically?  Does vendor provide cards to enrollees?

7. Cost: What are the various costs?  Upfront vs. on‐going? Cash vs. staff ? P i ?

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resources? Per transaction?

8. ROI: What is the return on investment?

Electronic Offertory O S d Vi itOur Sunday Visitor

• Our Sunday Visitor is the largest provider of offertory envelopes in the US, serving about 55% of U.S. Catholic Parishes.

• OSV recently launched its Online Giving platform and already has enrolled RCAB parishes.

• OSV’s envelope division (separate from Publishing division) has 3 goals:

– Enhancing offertory• Offering envelopes

O li i i• Online giving

• Increased offertory campaigns

– Building Vibrant communities• Stewardship seminars/speakers

• Parish consulting

• Mailings/Materials to form/reinforce stewardship

– Improving communications• Connecting with parishioners

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• Letters, newsletters & inserts

• Campaign mailings

• Address & database maintenance

Electronic Offertory Vij J t & A R (OSV)Vijay Jeste & Amy Rose (OSV)

• Vijay Jeste is a Product Manager at OSV for Online Giving.

• Amy Rose is an OSV Consulting Account Executive for Stewardship & Offertory products.y p

• They will take you through an overview of the E‐Giving industry from their perspective and then like ParishPay FaithDirect and ParishSOFTtheir perspective and then, like ParishPay, FaithDirect and ParishSOFT in 2007, provide you an overview of how their product works.

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� AA software or web application that allows churches to accept electronic donations, similar to other electronic banking or bill-pay applications.

� Electronic withdrawal from parishioner savings or checking account and deposit into church bank account.

� Credit or debit card contributions with deposit into church bank account.

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� PParish◦ Evaluates electronic giving offerings

◦ Establishes agreements with provider

◦ Defines the gift options for the contributor

◦ Defines parish bank account information for the provider

◦ Reviews contribution status

� Parishioner◦ Defines credit card and banking information for their giving

◦ Defines their gift amount and giving frequency

� PPCI –Payment Card Industry

� DSS –Data Security Standard

� ACH –Automated Clearing House

� ACH Network –The electronic funds transfer system that provides for the clearing of electronic payments for participating financial institutions. The Federal Reserve and Electronic Payments Network act as ACH Operators, central clearing facilities through which financial institutions transmit or receive ACH entries

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AACH Bank account Process

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PParishioner uses the Internetto make contributions once the system is set up.

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� MMake giving easy for everyone

� Reach all parish members

� Individual contributions are typically larger dollar amounts

� Total annual contributions increase as a result of scheduled giving

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2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050

Popu

latio

n in

Mill

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50 - 69

18 - 49

70 - 100

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0%

10%

20%

30%

40%

50%

Less than 5% 5 -- 10% 10 -- 25% More than 25%

39% 47%

11%3%

% o

f Res

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ents

$ Increase in Total Collections

� PPlan electronic giving as part of overall parish offertory◦ Coordinate with offering envelopes and other gifts; accept all forms

� Report electronic offertory along with envelopes and loose cash in the parish bulletin

� Support the use of electronic giving through announcements and ongoing promotion

� Use electronic giving tools that provide flexibility and adhere to security standards

◦ Avoid sharing/storing credit card or bank account information at the parish◦ Make it easy for the parishioner to sign up and to make changes

� Integrate electronic giving with ParishSOFT or parish software

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� EEasy to set up◦ Setup unlimited number of funds

◦ Establish reoccurring gifts, pledges, and one-time gifts

◦ Use for regular offertory, debt reductions, holy days, diocesan collections, tuition payments, payment for functions, annual appeals, capital campaigns, etc

� Minimal Risk◦ Parish does not handle credit card or bank account information

◦ Parish does not have to manage gift selections for parishioners

◦ Payment process adheres to all security standards

◦ Import contribution information directly to ParishSOFT or other software contributions module

� Support for successful implementation◦ Our Sunday Visitor customer service

◦ Guidance to support communications and promotion about Online Giving

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� MManage Parish Details◦ Parish name and address◦ Parish logo and e-mail address

� Manage Parish Welcome Message◦ Display a custom message to your givers◦ Easy to edit:� Keep a general message all year long� Change weekly to reflect current events

� Manage Contact Us Message◦ Let your parishioners know how to reach you

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� CContributions easily customized by Parish◦ Regular weekly offering

� Especially helpful for givers who can’t attend Mass regularly

◦ Special Collections� Can write short description of the gift opportunity

◦ Pledge� Can customize begin and end date� Reporting capability

◦ One-Time Gift� Commitment catch-up� End of year tax deductible contribution opportunity

� Payment Options Offered◦ Checking, savings, or credit card

Manage Parish/Diocese Funds

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� RReports can be run by the parish/diocese 24/7

� View batched transactions that have not yet processed

� View transactions that have processed

� Export data to Excel (csv file)

� Import directly into church accounting software

� Analyze giving trends

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Payment Processor –Sage Payment Solutions ($2.0 Billion in revenue,

in business for over 25 years)

Sage Payment Solutions

Sage Payment Solutions

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� SSecure and easy◦ Personal credit card/bank account information stays private

◦ Flexible timing on payments

◦ Multiple bank and credit card accounts may be used

� Saves Time◦ Change donations at any time

◦ Add special gifts at any time

◦ No checks to write

� Simple Management◦ Report for tax statements

◦ Personal Giving history feature

OOnline Givers are able to do the following:� Give Gifts◦ One Time Gifts◦ Regular Offering◦ Pledges

� View Giving History

� View Active Giving

� Manage Payment Methods

� Manage Account Details

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OOSV Makes it easy for the parish…

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11. Welcome Letter from the parish (customizable)2. Online Giving FAQ Pamphlet3. Inserts to go with periodic envelope mailings4. Thank You Letters from the parish5. Poster for display on announcement 6. Material for parish’s web site7. Pew card for Online Givers to drop in offering

basket8. Free webinars for parishioners on Online GivingH

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August 26, 2009

Fixed Fees

One Time Set Up Fee $200 Monthly Maintenance $15

Transaction Fees

Minimum $/transaction %/ transaction Nightly Batch Fee

ACH none $0.29 none $0.29

Credit Card Visa/MasterCard none $0.31 2.6% $0.29

American Express / Discover none $0.42 *** $0.29

Online Giving Price List

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OLG Projections for Sample Parish (ACH + CC)

Year 1 Year 2 Year 3 Year 4

Total No. of Families 600 600 600 600

Participants in Online Giving 60 90 120 150

Avg. contribution per month per family $60.00 $60.00 $60.00 $60.00

Total monthly contributions $3,600.00 $5,400.00 $7,200.00 $9,000.00

Annual Online Contributions $43,200 $64,800 $86,400 $108,000Annual Cost of Online Giving $1,373 $1,562 $1,951 $2,340Cost as % of total contributions 3.18% 2.41% 2.26% 2.17%

Assumptions:

1. Participants in Online Giving program:

10% of families in year 115% of families in year 220% of families in year 325% of families in Year 4

OSVOnline registration – no paper forms to fill out √

Payment Processor – Sage Payment Solutions ($2.0 Billion in revenue, in business for over 25 years) √

Flexibility to choose on which date your donation is taken, and to use different accounts for different funds on different dates! √

Option of envelopes available for online givers √

Reports that can be uploaded into church's accounting system √

Year end tax statement available from the web site √

Option of remaining anonymous √

Reminders on credit card expiration dates √

Customizable web site √

Help in promoting stewardship and enhancing offertories √

Catholic published content available to online givers √

PCI Compliant √

Data security - Data backed up every night √

OSV Online Giving Features

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� AAmy Rose◦ Consulting Account Executive / Stewardship & Offertory◦ Phone (800)348-2886 ext 2131

� Sharon Kaiser◦ Sales Manager◦ Phone (800)348-2886 ext 2539◦ Email skaiser@osv.com

� Vijay Jeste◦ Product Manager◦ Phone (800)348-2886 ext 6894 ◦ Email vjeste@osv.com

Website: www.osvoffertory.com

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