THE WINNING TICKETYour Source for Florida Lottery News

Fall Issue 2014

Making More & More Millionaires

MATCHMONOPOLY MILLIONAIRES’ CLUB™

PRIZE WINNING ODDS**MATCH 5 of 5 + Property Number $15,000,000* 1:72,770,880MATCH 5 of 5 $100,000 1:2,695,218MATCH 4 of 5 + Property Number $20,000 1:309,663MATCH 4 of 5 $500 1:11,469MATCH 3 of 5 + Property Number $250 1:6,732MATCH 2 of 5 + Property Number $25 1:449MATCH 3 of 5 $20 1:249MATCH 1 of 5 + Property Number $10 1:82MATCH Property Number $7 1:47MATCH 2 of 5 $5 1:17MATCH CLUB NUMBER $1,000,000 Varies with Sales

* Starting Jackpot **Rounded to whole numbers Overall odds 1:10.0025

MONOPOLY

MILLIONAIRES’ CLUB

is designed to create more

millionaires in a single draw than

any game in U.S. history by awarding

multiple Millionaires’ Club Prizes.

Player excitement is sure to build as

players see the number of guaranteed

$1 million prizes grow each week.

We are looking forward to watching

the game grow in popularity,

increasing sales and contributions

to education.

WHAT’S INSIDE• Secretary’s Message • Message From Finance

• Corporate Spotlight • Independent Spotlight

• Sales Corner • Retailer Reminders

Florida will be making more and more millionaires with the launch of the brand new Terminal game MONOPOLY MILLIONAIRES’ CLUB™ (MMC). The $5 multi-state draw game is the first of its kind, offering a top prize of up to $25 million, many $1 million Millionaires’ Club Prizes and a chance to become a TV game show contestant. Commissions and BonusesIn addition to the standard five percent sales commission and one percent cashing commission, retailers can earn bonus commissions too. Retailers will earn a $10,000 bonus commission for selling a MONOPOLY MILLIONAIRES’ CLUB top prize winning ticket (in the event of multiple winners, the bonus commission will be shared). Retailers will earn a $1,000 bonus for selling a $1 million Millionaires’ Club Prize winning ticket.

Limited-time Retailer Sales ContestFrom October 19 through November 14, 2014, for every five MONOPOLY MILLIONAIRES’ CLUB tickets sold in your store, you will receive an entry into one of 18 retailer drawings for the chance to win $5,000! On November 19, 2014, one corporate retailer drawing and one independent retailer drawing will be held for each of the nine Florida Lottery sales districts to randomly select winning retailers. One corporate and one independent retailer will be selected in the Pensacola, Tallahassee, Jacksonville, Gainesville, Ft. Myers and West Palm Beach sales districts; two corporate and two independent retailers will be selected in the Orlando and Tampa sales districts; and two corporate and four independent retailers will be selected in the Miami sales district.

How to PlayPlayers will choose five numbers from 1 to 52, or select Quick Pick. Each player will also receive a randomly-generated number from 1 to 28, represented by a property from the MONOPOLY game board. The top prize ranges from $15 million to $25 million and is won when a player matches all five numbers and one property number. When the Top Prize is won, a second drawing occurs for the $1 million Millionaires’ Club Prizes, which are awarded to anywhere from 10 to hundreds of winners in a single week! Drawings will take place on Fridays at 11:15 p.m. ET.

In addition to these cash prizes, players have the chance to win a trip to Las Vegas and be selected as a contestant on the weekly MONOPOLY Millionaires’ Club national television game show and win up to $1 million. Players must enter the unique webcode on their MMC tickets online to collect properties. Once the player collects a property set, they will be entered into the TV game show drawing.

MESSAGE FROM THE SECRETARYFall is in the air, football is in full swing and the holidays are upon us. This is traditionally a fun, exciting and very busy time at the Florida Lottery – and this year is no different. We are midway through two very popular football-themed Terminal game promotions and ready to launch new and exciting games sure to expand our reach and increase your sales.

I am most excited to introduce our players to MONOPOLY MILLIONAIRES’ CLUB™. This new multi-state Terminal game combines the popularity of the Monopoly brand with what our players have been asking for – more millionaires! This one-of-a-kind game will have your customers excited to make their initial purchase and keep them coming back to collect properties for their chance to be on the television game show.

Additionally, this year’s holiday-themed games are colorful and promote the magic of the season, enticing regular players and new players alike. Remind your customers that Scratch-Offs make fabulous gifts, stocking stuffers or tags for their holiday gifts. With price points ranging from $1 to $10, there’s something for everyone.

This time of year often reminds us that we have so much to be thankful for, and I appreciate all the work you put into making the Florida Lottery a success. I am thankful that our partnership helps the economy flourish and creates opportunities for students and schools in our state to succeed. Enjoy the holiday season and keep up the good work!

If you are considering changes in business structure, corporate officers, directors or ownership of your business, please contact your sales representative, district office or the Retailer Contracting Office to learn how to minimize disruptions in Lottery ticket sales and protect your financial interest during the transition.

Pursuant to Lottery Rule 53ER05-12, the Lottery requires the filing and approval of a new application for any form of business ownership change. For instance, if a sole proprietor incorporates, or if a corporation converts to a limited liability company, a new retailer application is submitted along with a non-refundable $100 processing fee for the first location and $25 for each additional location. Similarly, retailers that are corporations must notify the Lottery of any change in officers, directors or transfers of 10% or more of corporate stock. In this case, the retailer should complete a new application and include a $25 non-refundable background investigation fee per new officer, director or shareholder.

Please contact your sales representative to settle your existing inventory prior to the change of ownership. This protects you financially and allows for a smooth transition between old and new business owners and structures. Unsold full and partially-sold books are picked up and the remaining books which were issued to you are settled. The following Monday, you should call 1-800-226-3344, Option 2, to obtain the final settlement amount under the old business structure. The amount must be deposited in your bank account by 2:00 p.m. ET on Tuesday.

MESSAGE FROM FINANCEChanges In Business Ownership

By keeping the Lottery up to date with changes in your business, you will help to ensure minimum to no interruption in your ability to sell lottery tickets, and this means more ticket sales, happy customers and more dollars for education!

Additional information including retailer rules and required forms can be found on the Florida Lottery’s website at flalottery.com. For further assistance, please contact the Retailer Contracting Office at 850-487-7714 or via email at RCSupport@flalottery.com. We look forward to assisting you with your business transitions!

INDEPENDENT SPOTLIGHT Food N Fill is a three-store chain with locations in the Tallahassee and Crawfordville areas. A Florida Lottery retailer since 2010, Mr. Paresh “Paul” Gawde opened his first store in Tallahassee, followed by one additional store in Tallahassee and one in Crawfordville, Florida.

Food N Fill has always been a strong Lottery supporter. When the Florida Lottery celebrated its 25th anniversary, Food N Fill stores participated in the Lottery’s Logo Cup Promotion which gave consumers a chance to win a free drink in a Lottery cup with the purchase of a Scratch-Off ticket. The promotion also gave participating retailers a chance to win $10,000, which was won by one of the Food N Fill stores!

Food N Fill has also invited the Florida Lottery to be a joint participant in several Pepsi radio remotes held at their stores. The success of the radio remotes led to Pepsi inviting the Florida Lottery to participate in more than 40 events in the Tallahassee area this summer.

Florida Lottery District Manager Randy Fox sums up the relationship best when he says, “Mr. Gawde and his staff treat all customers with fairness and courtesy. His employees all

place a special emphasis on winner awareness to keep his Florida Lottery players happy and coming back for more winning experiences, while helping generate revenue for Florida students.”

We are appreciative of our independent retailers, like Food N Fill, and look forward to growing our partnerships with small businesses in the future.

CORPORATE SPOTLIGHT Land O’Sun Management CorporationLand O’Sun Management Corporation, of north Florida, operating as Fast Track, has been a Lottery retailer since 1994, and has been involved in many Florida Lottery promotions and incentives under the direction of Stephen Fogg, Vice President of Land O’Sun Management Corporation. The 19-store chain is based in Gainesville and has locations in both the Tallahassee and Gainesville markets.

Fast Track recently started using the Lottery’s auto order program in all of its stores, which has been beneficial in minimizing out of stocks, assisting store staff with scratch ticket inventory levels, and has helped produce a 5.8 percent increase in Scratch-Off sales this fiscal year. Fast Track also promotes a uniform Scratch-Off inventory in all of their locations by

following the Lottery’s recommended plan-o-gram of best selling tickets. Since 2001, Fast Track’s annual sales per store have increased more than 216 percent, which has helped the Florida Lottery transfer $21 million to education.

Land O’Sun Management Corporation has been a valued partner of Lottery’s for more than 20 years.

SALES CORNERBest Practice Tips - A Season for Giving

The Winning Ticket is an official publication of the Florida Lottery. Articles may be reprinted with permission. Please send correspondence to: The Winning Ticket, Attn: Communications Office, 250 Marriott Drive, Tallahassee, FL 32399. E-mail: communications@flalottery.com. For more information, visit our website at: flalottery.com.

The Holidays will soon be here and as a retailer you know the holiday season can be your busiest and most profitable time. The Florida Lottery wants to help make your sales for the months from October to December even more successful with our new holiday-themed Scratch-Off collection.

Holiday Scratch-Off games bring some unique product features we’ve discussed before but are worth repeating. For example:

• Holiday-themed Scratch-Off games are priced to fit everyone’s budget with price points ranging from $1 to $10.

• Consumers who rarely purchase Lottery products during the year purchase holiday-themed Scratch-Off tickets as gifts or as last minute stocking stuffers.

• In addition to their colorful holiday appearance and attractive prize potential, holiday-themed Scratch-Off tickets require no batteries, refrigeration or assembly.

However, like all seasonal products, the window of opportunity is a short one. As retailers, you know if you don’t get holiday products to the shelf or if you don’t order enough product, you will never maximize your profit potential. In that respect, holiday Scratch-Off tickets are like any other product.

Here are some ways to maximize holiday Scratch-Off sales and profits this season:

• Activate your holiday Scratch-Off tickets as soon as you receive them.

• Follow the Scratch-Off Plan-o-gram created by the Lottery. It is intended to highlight the holiday-themed games by “blocking” them together for easy consumer recognition and purchase.

• Keep your inventory pipeline filled all year but especially during the holidays. Seasonal demand for holiday-themed Scratch-Off games increases in November and December, peaking around the third week of December.

• Avoid costly out of stocks by keeping back stock on fast movers or calling the Scratch-Off hotline at 1-800-897-4744 when you start to run low on inventory, especially going into weekends when sales spike. Orders placed before 5:00 p.m. ET Monday through Thursday will receive shipments the next day.

By following the four simple steps listed above, you will not only meet the consumer holiday demand, but you'll also meet your sales and profit goals to end the year on a high note.

Good Selling and Happy Holidays from the Florida Lottery

RETAILER REMINDERSTerminal Transaction History ReportNot sure if you received credit for a ticket validation or if all your tickets printed?

You’re in luck, because every sale or validation transaction at your terminal is captured and can be retrieved via your terminal Transaction History Report.

This report maintains a running 35 transactions, providing you a quick reference to see exactly what the terminal has produced.

Each line item will contain the following elements:

− Transaction line number (1-35)

− Date and time of the transaction

− Short description (e.g. IVAL WIN, Scratch-Off ticket validation, PWRB Play (POWERBALL ticket sale), EZLM Play (LUCKY MONEY with EZmatch sale)

− Value

Line items that contain an asterisk indicate a ticket that may have misprinted or did not print at all. This labeling is helpful

when calling the Retailer Hotline to report the incident. You may be asked to mail in the Transaction History Report with your Retailer Adjustment Request Form for credit.

To retrieve your report and view the last 35 transactions:

− Press Settings

− Select Transaction History and PRINT if desired.

This report provides an easily retrievable tool to use anytime

you need to see a transaction at your terminal!