Jim Reynolds [email protected] Twitter.com/jimmyrey
Monitoring the buzz around the new shows from ABC, CBS, CW, FOX, FX, NBC & HBO
Details: • Keywords for Top Fall shows • SM2 Category Rules for Topic • All Languages
• Location Limited to US • 10 Weeks of Data
Analysis: • Conversation primarily driven by other media types (CW community + friendfeed + delicious) • Early spikes resulting from summer previews of fall shows • Major spike on 9/7 focused on the premiere of Terriers on FX • Major spike on 9/8 – 9/9 focused on the premiere of Nikita/Hellcats
Daily Volume
Analysis:
1. S#*! My Dad Says 18% 2. Hawaii 5-0 18% 3. Nikita - 14% 4. Hellcats - 13% 5. Boardwalk Empire - 8% 6. No Ordinary Family - 5% 7. Terriers – 4.6% 8. Undercovers – 4.4% 9. Outsourced – 4.2% 10. Blue Bloods – 4.2% 11. My Generation – 4.1% 12. Running Wilde – 3%
Share of Voice: Ranking The New Shows
Analysis: • No Ordinary Family & My
Generation are trending at a similar pace
• Audience is 65% male • Sentiment is split nearly 50/50
Analysis: • S#*! My Day Says had an early
lead but late in July Hawaii 5-0 took off, while Blue Bloods remained a distant third
• Audience is 55% male • Sentiment is generally positive*
*Sentiment Dictionary was modified for “S#*! My Dad Says”
Analysis: • Hellcats has the lead but Nikita
just behind • Audience is 52% male – 48%
female • Sentiment is predominately
positive with a large increase around the premiere’s
Analysis: • Terriers dominates Running Wilde • Audience is 65% male • Sentiment is slightly more positive
than negative
Analysis: • Boardwalk Empire has maintained
consistent buzz that is slowly building before the premiere
• Audience is 75% male • Boardwalk has the highest
percentage of positive conversations among all shows
Analysis: • Undercovers has a slight lead due
to an early spike, but Outsouced has taken the lead since
• Audience is 65% male • Sentiment is primarily negative
with the conversation focused on Outsourced
• Based on buzz alone, CBS seems to have a great shot at maintaining its leadership in prime-time television with consistently high ratings
• HBO’s Boardwalk Empire has garnered the most positive sentiment • Based on the pre-premiere buzz, Running Wilde (FOX) and Outsourced (NBC)
appear to have the highest chance to sink to the bottom