Fall2013-MajorsBooklet

7/28/2019 Fall2013-MajorsBooklet

http://slidepdf.com/reader/full/fall2013-majorsbooklet 1/9

FALL 2O13KEY ITEMS

trendsOF THE

season



The pioneer spirit of the American West and utilitarian soldier themes add an

unexpected twist to California style. Outdoor exploration fuses with rugged army

influence and the wild, wild West, while classic military greens and lavish spice

accents lead the charge. Navigate the Golden Coast with high-style adaptations

of the officer’s parka, the denim Western shirt and nomadic patterns. A cowgirl

message adds in elements of earthly landscapes.

Scavenger Hunt

t r e n d s

3 . 1 P H I L L I P

L I M



Academic accents and nerd chic nuances collide with ’90s

grunge for a reinvention of the schoolgirl. Quirky retro prints and

plaidsbring Ivy League style to California forging a brilliant concoction

of clash and mismatch. The academic spirit exemplifies school pride in

varsity-esque details. Voluminous urban wear items, from boxy bombers

to sporty pleats, are pieced together in a boy-meets-girl manner. The

schoolgirl’s uniform is transformed from traditional tartan to a dizzying

graphic escapade. Accents of heavy metal bring the Nirvana listener to

the halls of Stanford, where it’s hip to be square.

B O O K W O R M R E N E G A D EThe decadent air of Gothic glamour ushers in a new luxe spirit. The

opulence of the noir provocateur is illuminated by ornate, golden

baroque extravagance. Spending her days in dark lace and velvet, the

renaissance vixen makes wearable art out of classic silhouettes. The

nocturnal vamp wears head-to-toe leather in black and bitten berries.

Plush appliqués, encrusted jewels and gem baubles decorate the dark

beauty resurrecting a feeling of medieval romance. The tough girl goes

ultra-casual with elements of edg y glamour and a new variation on rock

aristocrat style.

Gilded Vixen

t r e n d s t r e n d s

S A I N T

L A U R E N T

D I E S E L

B L A C K G

O L D



Look for new delight in the demure. The summer garden transitions

to winter lavender, pearled gray and dusty mauve that enchant the

femme believer. Dreamy silhouettes come to life in unexpected

romanticism with a mix of androgynous looks reminiscent of both

menswear and womenswear. Girlish silhouettes with a modern take

accentuate a relaxed prim and proper tailored sensibility. It’s all

about taking the ordinary and adding a sprinkling of delicate lace and

blocking of color. Soft and boyish intertwine for an airy interlacing of

mystique and allure.

Mulberry Bliss

S A N C T U A R Y

t r e n d s

k e y i t em s

V A N E S S A B

R U N O



JUNIORS

SKINNY JEANS

Jeggings: newness in wash, details, military,

print and color

EMBELLISHED JEANS

Belts, back pocket and front treatment

LEGGINGS

Prints, textures, vegan leather

THE JACKET

Moto, military, mixed fabrics, embellished

THE SHIRT

Plaids, prints, new tunic length

THE CARDIGAN

From the cozy to the boyfriend

THE PULLOVER SWEATER

Textures, icons, intarsia and marled yarns

THE SWEATSHIRT

From cropped to tunic lengths,

details matter

TEXTURED KNITS

Mixed media is major

GRAPHIC TOPS

Icons and verbiage; it’s not about the

basic tee here

LEATHER

Transformed for every girl’s wardrobe

and was seen in all categories.

VARSITY BOMBER

A statement jacket that takes sporty

to a new stylish level.

FASHION LEGGING

A must-have bottom that not only hasease but is vamped up.

PULLOVER SWEATER

A fall staple. Whimsical feel with graphics;

intarsia patterns make it bold.

THE JEAN

The skinny fit as the priority; the newest

accents are moto styling and zippers.

STATEMENT KNITS

The fabrication becomes the call-out.

THE JODHPUR PANT

Loose through the hips and fitted at the

ankle; best in leather and knits.

CIRCLE SKIRT

The skirt twists the casual feel of fall

with flirty movement.

COLLARLESS WOVEN

Taking the shirt to new dimensions.

THE SHIFT DRESS

A departure from structured looks, the

shift dress is a softer silhouette that

skims the body.

CONTEMPORARY

k e y i t e m s k e y i t e m s



BETTER/MODERATE UPDATE

PRINTED SWEATER

Intarsias are newest; animal faces adorn.

The pullover picks up steam, but cardigans

still count

THE SWEATSHIRT

The newest statement top in

nontraditional ways

MIXED MEDIA TOP Faux leather mixing the key call-out,

knit/woven, print/print, 2-fers

THE BLOUSE

The button-front gets updates with faux

leather trims, colorblock, lace and Western

THE NOVELTY JACKET

Denim (nontraditional with contrast sleeves,

etc.), bombers, military styles, motos and

knit blazers

BACK TO BLUES

It’s all about washes in denim with the

boot, straight jeggings and skinny all in

the equation. Chambray shirtings keep

the blues head-to-toe

NOVELTY BOTTOMS

Coatings and subtle prints, jacquards, flocking,

side detailing, embellishments and cargos.

Color continues with black, navy, oxblood, olive

green, and gray

THE DRESS

Sheath, shift, drop waist, peplum, faux leather

trims and lace

NOVELTY SWEATSHIRTS

Cropped, high/lows and tunics

KNIT BOTTOMS

Jeggings and leggings: color, prints, piecing

and novelty fabrics

THE SHIRT

Plaid, denim, chambray, chiffon, and 2-fers;

tunics emerge

MIXED MEDIA TOPS

Knit/woven, print/print, print/solid

THE DRESS

Drop waist, skaters, sweatshirt dresses

and shifts emerge

THE SKATER/SOFT SKIRTS

Pleated and full circle

SWEATERS

Pullovers and cardigans in tunics and

high/lows: marled yarns are key

GRAPHIC TEES

Graphics explode, conversational prints and

verbiage speaks volumes; high/lows, banded

bottoms and tunics

FASHION JACKETS/VEST

Moto, baseball, military and contrast

sleeve denim jackets: the “statement”

finishing piece

SKINNY JEANS

Thick stitching, novelty washes, coating,

flocking, foils, discharge prints and

embellishments

GIRLS

k e y i t e m s k e y i t e m s



ACCESSORIES

THE LONG NECKLACE

Pendants, tassels, ropes, lariats, rosaries

THE BUTTON EARRING

Faceted stones, jewels, critters

THE BRACELET BAR

Open-end bangles, leather with hardware,

stretch with icons or words

THE MIDI/KNUCKLE RING

Multiples, icons

THE BARREL BAG

Tassels, colorblock, convertibles

THE B ACKPACK

Novelty prints, studs and stones

THE CAP

Baseball, cap tain’s, jockey, newsboy

THE PANT BELT

Worn over coats, medium widths, jeweled,

critter, and metal buckles

THE BEANIE

Slouch, pom-poms, novelty details

THE INFINITY SCARF

Lurex, fringe, pointelle, dip-dye, lightweight,

mixed media

THE SLOUCH SOCK

Chunky, soft, textured, camp looks

TECHNO CRAZE

Phone covers, wallet/wristlets, backup

chargers, e-reader/iPad cases

PRINTS & PATTERNSCritters, cosmic, animal skins from snake to leopard, digitized,

florals, stripes, Navajo, skulls, crosses, plaids, checks, dip-dyes,

ombré, camo, animal faces, paisley, intarsia, conversational

prints, verbiage

DETAILSVegan leather trims, hardware, quilting, laser cuts and perforations,

exposed zippers, studs and stones, piping, elbow patches, cargo

pockets, embroidery, epaulettes, lurex and metallic, coating,

tassels, jewels and pearls, destruction, flocking, colorblocking

FABRICS

French terry, leather and vegan leather, fine gauge, ponté,chambray, chiffon, tweed, marled yarns and hatchi, lace, mesh,

brocade, denim, bouclé, flannel, burnout velvet, jacquard, corduroy

COLORWhite/black, shades of gray from pearl to charcoal, oxblood,

tomato red, navy, olive green to emerald, rust, sienna, berry tones,

mustard, camel, cobalt, indigo blues, purple to plums

k e y i t e m s p r i n t s & p a t t e r n s , d e t a i l s . f a b r i c s , c o l o r



CONTACT US

SANDY RICHMAN

President

213.362.0951

[email protected]

RACHAEL ROBBINS KACHKO

Merchandise Manager

Contemporary Sportswear

213.362.0959

[email protected]

PAULA LOEVNER

Merchandise Manager

Better Sportswear

213.362.0958

[email protected]

CARRIE HARRIS

Merchandise Manager

Junior Separates and Dresses

213.362.0950

[email protected]

TONYA KINSEY

Merchandise ManagerAccessories/Footwear

213.362.0973

[email protected]

SUNNIE MYUNG

Manager Market Research/

Business Development

213.362.0953

[email protected]

SHELDA HARTWELL-HALE

Vice President

213.362.0957

[email protected]

NAYIRI MAMPOURIAN

Associate Market Analyst

Contemporary Sportswear

213.236.0962

[email protected]

MONICA RUISECO

Market Analyst

Moderate Update and Dresses

213.627.8306

[email protected]

HALLE REDMAN

Merchandise Manager

Junior Related Separates/

Denim/Active/Plus

213.362.0960

[email protected]

LAURIE BAILIEAssociate Market Analyst

Accessories/Footwear/Swim

213.362.0961

[email protected]

DEBBIE WAGGENER

Market Analyst

Girls 4-16

213.362.0969

[email protected]

ESTEFANIA CHO

Assistant Market Research Analyst

213.362.0952

[email protected]



110 E. Ninth Street, Suite A525, Los Angeles, CA 90079213.627.5921 • Visit us online at www.directiveswest.com

Like us on Facebook:

facebook.com/DirectivesWest

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Fall2013-MajorsBooklet

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