Vision, strategy and planning for business growthat family businesses

Phase 1: Management workshopsProgramme dates

nd1. 22 September, 2018Prof. Kavil Ramachandran

th2. 20 October, 2018Prof. Rajesh Pandit

th3. 17 November 2018

Prof. Ashok Arora

th4. 15 December, 2018Shri Ramakrishnan

Phase 2:Group mentoring and problem solvingProgramme dates

3rd Saturday every month from January - June 2019

Theory of business & Visionary leadership

Business environment, Mission & coreCompetence

Shared vision &Leadership

Governance and HR(Human resources)

Succession planning

Managing professional

Vision to action: Implementation agenda

Analysis of existing reality

Processes to supportvision

Implementation plan

Target segments

Market Strategy

Customer needs

Channels

Value proposition

Programme venue: Udaipur Chamber of Commerce & Industrywww.ucciudaipur.com

Programme conducted byUdaipur Chamber of Commerce & Industry, in collaboration with Indian Institute of Management, Udaipur

Vision, strategy and planning for business growthat family businesses

Family businesses form a critical component of the business environment and add significant value to

economies around the world. Most Indian companies started as family businesses and have scaled up beyond

national geographies to become world leaders in their respective industries. Some of the notable family owned 1

2businesses after China (167) and US (121).

Family owned businesses comprise 67% of public listed companies at the BSE (Bombay Stock Exchange),

and comprise 90% of Industry output, nearly two-thirds of GDP and 50% of the workforce in India. A study

spread across a period of 11 years of BSE 500 index companies shows that family businesses are 3 4

entrepreneurial in nature. Family businesses derive successes from inherent sources of advantage , including

lower financial capital leverage, frugality in business operations, close-knit governance, and passionate

involvement of the family members. At the same time, leadership succession, continuity of business across

generations, professionalisation and mid-term strategic planning of business operations are some of the key 5issues facing family business founders and managers.

6

7contributions to the Indian economy.

Background

Udaipur Chamber of Commerce & Industry (UCCI) & Indian Institute of Management Udaipur (IIMU)

Newspaper article, 'It's all in the family (business)' by Aveek Dutta, Published Feb 15, 2018, Forbes India, http://www.forbesindia.com/article/indias-family-businesses/its-all-in-the-family-(business)/49443/1, accessed July 27, 2018

Credit Suisse Report, “The CS Family 1000”, September 2017

Newspaper article, 'Innovation In Family Businesses', by Hima Bindu Kota, 'The Pioneer', 20 June 2018,https://www.dailypioneer.com/columnists/oped/innovation-in-family-businesses.html, accessed July 27, 2018

Josh Baron, 'Why the 21st Century Will Belong to Family Businesses', HBR, March 2016

PwC. (2018). PwC India Next Gen Study 2018, https://www.pwc.in/services/entrepreneurial-and-private-business/pwc-india-next-gen-study-2018.html,accessed on 29 July 2018

Claudio Fernández-Aráoz, Sonny Iqbal, and Jörg Ritter, 'Leadership Lessons from Great Family Businesses', HBR, April 2015, (pp.82–88)

Confederation of Indian Industries, http://www.cii.in/sectors.aspx?enc=prvePUj2bdMtgTmvPwvisYH+5EnGjyGXO9hLECvTuNt8Yt8MGwm3xV7pjS9tGblw,accessed July 17, 2018

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Udaipur Chamber of Commerce & Industry (UCCI) and Indian Institute of Management Udaipur (IIMU) is

businesses in India include Birlas, Ambanis, Godrejs and Goenkas. Among the 1000 family owned

businesses studied by Credit Suisse in 2017, India has the third highest number (108) of family owned

of the challenges and constraints faced while working at family businesses, the programme includes individual managerial development sessions as well as collective group thinking sessions facilitated by mentors. Designed in consultation with expert faculty and comprising experience sharing in individual/group sessions, the workshops will address themes like theory of business, visionary leadership, succession planning, professional HR (Human Resources) management, marketing strategy etc., and facilitate specific problem solving identified by the participants.

offering a comprehensive programme to help senior managers (possibly family members) devise structured

solutions to the problems faced at family businesses in India. With an objective to help managers tackle some

and outperform market returns by several percentage points . Given their significant influence in the Indian

corporate sector, it is important that family businesses continue to sustain their businesses and enhance their

Research by Ernst & Young, the Family Business Network, Credit Suisse, and others shows that large, long-standing, publicly traded family businesses grow faster than non-family companies, are more resilient,

The programme is designed to facilitate structured solutions to problems faced by family owned businesses in

strategy, operations, governance, and human resources management, with objectives as follow,

Programme objectives

1. Understand assumptions that are the basis of business aspirations, and the shared vision essential fororganisation coherence and leadership,

2. Develop effective governance mechanisms which should be able to manage succession planning andfinancial issues including transfer of ownership related issues,

The programme will be conducted in two phases, namely

Programme outline

1. Management workshops and

2. Group mentoring and problem solving sessions

Phase I will constitute 4 half-day workshops, each conducted once a month. The workshops will be designed

to help participants with sharing experiences, followed by individual and or group activities. Each workshop will

address one specific aspect of management thinking and concepts, and include themes such as Theory of

Business and Shared Vision, Governance and HR, Marketing Strategy, Business Planning, etc., to help

participants approach challenges and constraints for higher business performance in a structured manner.

Each workshop will be anchored by expert faculty supported by a panel of family business leaders. Faculty

members will set the context for each topic, facilitate the discussions and help collate the assumptions and

challenges specific to the business context of each participant.

For Phase II of the programme, participants will be organised in groups of five and each group would have a

mentor. Care will be taken to ensure that the participants in a group are from non-competing industries. Each

participant will identify a problem or issue of concern. All participants will discuss specific problems (identified

by each participant) comprehensively with group members and will, thus, collectively discover the solutions for

the problems over a period of six months. The group process will be facilitated by the mentors.

Each group will meet for half a day once a month, examine the approach (to solve the problem) presented by

each participant at the group sessions and also review progress made in its implementation. The faculty will

assay the role of a facilitative mentor in these sessions, ensuring group synergies for successful outcome.

3. Develop sound HR processes for leadership succession planning and managing high-calibre professionals,

4. Design marketing strategy to deliver value,

5. Identify constraints and or challenges and build solutions framework for higher performance

The following note outlines the objectives of the programme, design and content of the workshops comprising

the programme, intended programme participants, as well as the outcome of the programme.

Programme outcome

At the end of the programme, participants should develop practical solutions to specific problems they have

identified. To facilitate meaningful problem solving, appropriate reading lists and questionnaires may be given

to the participants ahead of the workshops. Participants are expected to go through the reading material,

ponder the questions in a committed manner, and develop answers during the course of the programme. The

interactive programme sessions will help participants express their individual views on all the important

matters constructively and freely, and help to create prudent solutions to best serve the interests of the

business and all the other stakeholders for a long time to come.

Programme participants

Programme participants will include members of family businesses from varied industries operating from

Udaipur. The programme will have a maximum of 25 participants.

Programme fee

The programme fee is INR. 30,000 (Thirty thousand only) and participants who successfully complete the

programme (attend all the ten sessions) will be refunded INR. 20,000 (Twenty thousand only)

About UCCI

Located at Udaipur, Rajasthan state, India, the Indian Institute of Management, Udaipur (IIMU) is a premier

management institute offering post graduate courses in management. The courses at the institute includes its

flagship programme, Post Graduate Diploma in Management (PGDM) as well as other programmes including

the Management Development Programme (PGPX), and the doctoral programme, Fellow Programme in

Management (FPM).

As enunciated in its mission statement, “Values-based and application oriented management education”, IIMU

is a faculty-governed institute with a culture of academic excellence fostered by rigour in teaching and

research. Most of the permanent faculty is made up recent doctoral graduates of leading schools in India and

abroad who show potential for research of the highest quality. IIMU currently has 36 full-time faculty members

all of whom have earned PhDs or are Fellows at top schools in India, Europe and North America.

IIMU pulses with the energy of a start-up while building on the prestigious accomplishments and traditions of

the IIM network. It aims to set a new benchmark in the field of management education by combining

excellence in both teaching and research. The Institute strives to make a real difference to the region, forging

strong relationships with local NGOs and government and working closely with industry on live projects,

internships, guest lectures, faculty research, and many events throughout the academic year.

About IIMU

The Udaipur Chamber of Commerce & Industry (UCCI) is a multi district apex body of trade, industry, mining

& tourism that partner with industry and government alike through advisory and consultative processes. It works to create and sustain an environment conducive to the growth of industry in Southern Rajasthan.

UCCI is a non-government, not-for-profit industry-led and industry-managed organization, playing a proactive

role in Rajasthan's development process. Founded over 53 years ago, it is Southern Rajasthan's premier

business association, with a solid membership of over 500 industries/entrepreneurs from the private as well as

public sectors.

Annexure I: brief design and content of the workshops

Programme overview

Programme name Vision, strategy and planning for business growth at family businesses

Participants

ObjectiveTo facilitate structured solutions to problems faced by family owned businesses in strategy, operations, and human resources management.

Phase 1: Management workshops

Workshop 1 Saturday, 22nd September 2018

Theme I: Managing family business, Managing ProfessionalsFaculty: Prof. Kavil Ramachandran

Workshop 2 Saturday, 20th October 2018

Theme II: visioning workshopFaculty: Prof. Rajesh Pandit

Workshop 3 Saturday, 17th November 2018

Theme III: marketing workshop Faculty: Prof. Ashok Arora

Workshop 4 Saturday, 15th December 2018

Theme IV: vision to action – Implementation planFaculty: Shri. Ramakrishnan

Phase 2: Group mentoring and problem solving

Group Sessions 1 - 6

Peter F. Drucker, “Theory of Business”, HBR, 1994;1.

Readings/references (indicative – to be finalised by faculty)

James C. Collins and Jerry I. Porras, “Building your company's vision”, HBR 1996;2.

Lawrence G. Friedman, “Go-To-Market Strategy: advanced techniques and tools for selling more products, to more customers, more profitably”,Butterworth-Heinemann, 2002

3.

Venue UCCI, Chamber Bhawan, Chamber Marg, Mewar Industrial Area, Madri, Udaipur

Annexure II: Faculty profile

Prof. Kavil Ramachandran

Professor Kavil Ramachandran, a founding faculty set up the Wadhwani Centre

for Entrepreneurship Development at the ISB in 2001. Later, he was the

Associate Dean (Academic Programmes) before becoming the Thomas

Schmidheiny Chair Professor of Family Business and Wealth Management.

Currently, he is the Executive Director of the Thomas Schmidheiny Centre for

Family Enterprise at the Indian School of Business. He has specialised in family

business, entrepreneurship and strategy and has over 30 years of combined

experience as an academic at the Indian Institute of Management, Ahmedabad

and the Indian School of Business.

He was a faculty at the Indian Institute of Management, Ahmedabad for 15 years

prior to joining ISB. He has been teaching courses on family business and

entrepreneurship for various target groups. He has been a member of several

national level committees of the Department of Science and Technology, SEBI

and UPSC. He is on the Board of several companies and advises family

businesses, growth companies and development institutions in India and

abroad.

He has done research on family business, entrepreneurship and strategy, and

has authored/edited seven books and published extensively in reputed Indian

and overseas journals. His consulting experience includes areas such as family

business governance, professionalisation, succession planning, strategic

planning, identification of new opportunities for growth, corporate

entrepreneurship and turn around strategies in family and non-family

environments. He is a frequent speaker to communities of family businesses in

India and abroad, and writes for popular media regularly. He has written several

management cases, and has conducted training programmes for family

businesses on governance, professionalisation, strategic management and

entrepreneurship. He has been associated with the FBN International for several

years, and has served on various advisory committees of the Government of

India, World Bank, Securities and Exchange Board of India. His latest book the

“The 10 Commandments for Family Business” has been published by the SAGE

in January 2015. He has been a pioneer academic entrepreneur, propagating

the message of strengthening family business in India and outside.

Prof. Rajesh Pandit

Prof. Rajesh Pandit Visiting faculty at IIM Ahmedabad, IIM Rohtak, IIM Udaipur

and IIM Shillong. He is also a guest faculty at IIM Bangalore where he has

been teaching in Executive Education programmes.

He has been providing consulting to senior professionals from reputed

organisations in Production, Sales, Marketing and Customer relationship

areas. His experience spans pre-sales, client acquisition, key account

management, delivery and operations management, strategic planning and

vendor management and customer relationship management with highly

reputed global organisations. He has worked extensively with customers in

both US and India, and has been an external professional coach to high-

potentials at different organisations, and a strategic advisor to several

entrepreneurial ventures providing help to start-ups in funding readiness.

At Infosys, Rajesh was part of incubation team that was set up to pursue large

deals. At Fidelity, as part of global in-house centre in Bangalore, he managed

Strategic Planning and Vendor management organisation, and was

responsible for crafting sourcing strategy for the firm and managed

approximately $80 million worth of work performed at different vendor

locations. At Hewlett Packard, he was responsible for India business of HP's

Professional Services business. During these roles, he interacted closely with

several CXO's from reputed organisations across the globe and built strong

customer relationships and internal delivery organisations.

Prof. Ashok Arora

Prof. Ashok Arora, is an adjunct Faculty in Marketing at IIM Udaipur. His

degrees include M.Sc. (Physics), M.B.A and Ph.D. IIM, Ahmedabad.

He has taught in over fifty Indian and foreign institutions including Indian

Institute of Management Calcutta (over 17 years), Management Development

Institute Gurgaon (18 years), European Business School, Oestrich-Winkel,

Germany, University of Bocconi, Milano, Masters of International Business, at

University of Trieste and University of Torino, Torino, Italy Asian Institute of

Technology, Bangkok.

He had also been the India Chair Professor in management at Lagos

Business School of Pan African University. He has served in the boards of

several organisations including Calcutta Stock Exchange, Indian Institute of

Management Calcutta and Learning Universe.

He has been a consultant to over forty organisations including Bharti Airtel

Ltd., National Petroleum Management Programme, Hindustan Levers Ltd.,

Larsen & Toubro, Maruti Suzuki, AV Birla Group, IMRB, Reserve Bank of

India, Punjab National Bank, Government of India, J.K Synthetics, Greenfield

Ltd., Henkel Italia, Cooksons Ltd., India Steamship, Norwegian Development

agency, BPL, ACC, United Bank of India, Cybermedia Research and Grasim

Industries etc.

He has organised over sixty Management Development Programmes for very

diverse organisations from India and abroad, and has guided over 20 Ph.D.

scholars in the area of management and marketing.

Sri. Ramakrishnan

Sri. Ramakrishnan (Ramki) was the President of Mytrah Energy India Ltd until

end Mar 2014. Mytrah Energy is an IPP in Renewable energy and an

operating company in India and its holding company Mytrah Energy Ltd is AIM

listed company in London Stock Exchange. He guided and developed the

Organisation & business development process for what it is today.

Prior to this he was the Managing Director, GMR Industries Ltd from Jun 2008

to Aug 2010; Joint MD from July 2006 to Jun 2008 , Chief Executive in Sanmar

Engineering of the Sanmar group from 2002 to 2006. Vice-President

operations in Addison Tools of the Amalgamation Group . Previous to this he

worked with Carborundum Universal of Murugappa Group in various

capacities in Sales & Marketing, Product Development, Technical services,

Heading Manufacturing , International Business development etc, He started

his career with MICO -Bangalore currently the Bosch group as an apprentice

and between 1976 - 1979 he was an Engineer responsible for Training of

Apprentices, Graduate Trainees and Technical Trainees.

He has been associated with various Engineering Institutes / Colleges and

Business schools as visiting faculty or for guest lectures.

He has summarised the learning from various best books and shared this with

people at large . Some of the books he has reviewed and summarised are -

Don't Sprint the Marathon, Good to Great, How the Mighty fall, Fish, Change

your questions Change your life, Derailed, Owning up, Know can do, Discipline

of Execution, Working with Emotional Intelligence etc,

A Professional who is a practitioner who has lived through challenges and

executed his experience in turning around companies and building

organisations, Ramki's areas of experience include, General Management & P

& L, Board Level Experience, Organisation Development, Sales & Marketing,

Manufacturing, Change Management, Turning around sick / loss making

companies, and Academic interactions.