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Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111...

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Page 1: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.
Page 2: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Family &Family &

HouseholdHousehold

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Individual Individual Decision Decision MakingMaking

Group Group InfluencesInfluences

Income Income & Social & Social

ClassClass

Age SubAge Sub

culturescultures

Page 3: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Answer

Family & Household for 1

FLC

Page 4: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Back to the Game

Family & Household for 1

What is Family Life Cycle

Page 5: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Answer

Family & Household for 2

This group is likely to spend their money on cars, fridges, cookers, life assurance, durable furniture, holidays

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Family & Household for 2

What are Newly Married Couples

Page 7: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Answer

Family & Household for 3

This person controls the flow of information to other members

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Family & Household for 3

What are Gatekeepers

Page 9: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Answer

Family & Household for 4

In this type of Decision making, the group agrees on the desired purchasediffering only in terms of how it will be achieved.

Page 10: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

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Family & Household for 4

What is Consensual Decision Making

Page 11: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Answer

Family & Household for 5

number of people (children and adults) in the family the ages of the family members Number of employed adults

Page 12: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

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Family & Household for 5

What are the critical Consumption factors for families and households

Page 13: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Individual Decision Making for 1

Answer

In this form of problem solving the decision is perceived to carry a fair degree of risk so the consumer tries to collect as much info as possible and carefully evaluates each product alternative

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Individual Decision Making for 1

What is Extended Problem Solving

Page 15: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Answer

Individual Decision Making for 2

The total demand for all brands in a product category

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Individual Decision Making for 2

What is primary demand?

Page 17: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Answer

Individual Decision Making for 3

The immediate set of choices/brands that come to mind for purchase, plus products prominent in the environment

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Back to the Game

Individual Decision Making for 3

What is the Evoked set

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Answer

Individual Decision Making for 4

Daily Double

The place a product or service occupies in consumers' minds on important attributes relative to competitive offerings.

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Individual Decision Making for 4

What is Product Positioning

Page 21: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Answer

Individual Decision Making for 5"rules of thumb" people use to make judgements and decisions, such as never buy a car in the first model year

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Individual Decision Making for 5

What are Heuristics

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Group Influences for 1

Answer

These groups Influence a person’s values, beliefs, attitudes and behaviors. about

products and brands What product attributes are important What lifestyles are desirable

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Group Influences for 1

What is a Reference Group

Page 25: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Answer

Group Influences for 2

The Salesperson who compliments you on your wise purchase of a pair of pants has this sort of power

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Group Influences for 2

What is reward power

Page 27: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Answer

Group Influences for 3

The type of function “the Fonz” (Henry Winkler) of Happy Days performed when he took out a library card in one episode of the show resulting in a 500% increase in library-card applications by 9-14 year olds.

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Group Influences for 3

What is utilitarian function

Page 29: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Check Your Answer

Group Influences for 4

This type of informal communications about a business or its products can be either negative or positive and is often considered the most powerful of all marketing methods

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Group Influences for 4

What is Word of Mouth

Page 31: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Check Your Answer

Group Influences for 5

These central figures in WOM communication are knowledgeable about products and their advice is taken seriously by others

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Group Influences for 5

What are opinion Leaders

Page 33: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Income & Social Class for 1

Check Your Answer

When the war with Iraq started this took a nose dive

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Income & Social Class for 1

What is consumer confidence

Page 35: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Check Your Answer

Income & Social Class for 2

relatively permanent strata in a society that are distinct subcultures

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Income & Social Class for 2

What are social classes

Page 37: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Check Your Answer

Income & Social Class for 3

Daily Double

These conspicuously consumed goods are used to provide evidence of wealth

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Income & Social Class for 3

What are status symbols

Page 39: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Check Your Answer

Income & Social Class for 4

This social class is often likely to approach consumption from a more aesthetic perspective than other classes

Page 40: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

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Income & Social Class for 4

What are the upper classes

Page 41: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Check Your Answer

Income & Social Class for 5

This occurs when consumers deliberately mock a trend by carefully selecting products and consumption patterns that are not the current fashion or style

Page 42: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

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Income & Social Class for 5

What is parody display?

Page 43: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Age Subcultures for 1

Check Your Answer

These people are of similar ages and have undergone similar experiences

Page 44: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

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Age Subcultures for 1

What is an age cohort

Page 45: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Check Your Answer

Age Subcultures for 2

This age group directly influences the spending of their parents. Indirectly influences the spending of their parents for necessities and also have substantial spending power of their own

Page 46: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

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Age Subcultures for 2

What are children

Page 47: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Check Your Answer

Age Subcultures for 3

Since university students have little time to watch TV one of the best ways to reach them is through these

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Age Subcultures for 3

What are college/univ newspapers/ magazines

Page 49: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Check Your Answer

Age Subcultures for 4

one of the most affluent sections of the population, controlling over $7 trillion in wealth

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Age Subcultures for 4

What are Baby Boomers

Page 51: Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual.

Check Your Answer

Age Subcultures for 5

This market is motivated by connectedness, autonomy, altruism, and personal growth

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Age Subcultures for 5

What is the Grey Market


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