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FAMILY TRAVELLER.COM love your time together f a m i l y t r a v eller MEDIA PACK 2014/2015
FAMILY TRAVELLER.COM love your time together
family travellerMEDIA PACK 2014/2015
FAMILY TRAVELLER
OVERVIEWFamily Traveller is a multi platform media brand which is devoted entirely to helping parents find the right holidays for their family to maximize the precious time they have together.
There are a number of travel magazines and a myriad of travel websites but they are broad in focus. Family Traveller is the first professional media platform that specifically meets the needs of families.
The website is a dynamic tool for the family market, differentiated by quality editorial and design.
Family Traveller gives advertisers and business owners access to the lucrative family market.
EDITORIAL POSITIONINGInspirational and aspirational, its features and content remain informative and useful to its readers and businesses targeting the family market.
The core reader demographic is AB females (28-50) with no particular regional biases.
Regular features aside from travel include: food, health, beauty, books and films, motoring, gadgets, fashion and family finance.
PRODUCTS• Bi-monthly glossy magazine• PC, tablet and mobile website• Newsletter and solus emails• Supplements and bespoke content• e-commerce shop• Family business directory
GABY LOGANON TRAVELLING WITH TWINS MARIELLA FROSTRUP
ON REALLY GETTING AWAY FROM IT ALL SIMON REEVEON CYCLING IN DENMARK
WIN!A FAMILY HOLIDAY TO MARRAKECH WORTH£6,000
JULY/AUGUST 2014 / £3.95
KITCHENCAPERS
Learn to cook together
YES, THE MIDDLE EAST IS CHILD FRIENDLY
ADVENTURES IN THE DESERT10 OF THE BEST
FAMILY VILLASFIELD TRIP
FIELD TRIP
FESTIVAL FASHION FOR KIDS
familytraveller.com
ISSUE 7
FAMILY TRAVELLER JULY/AUGUST 2014
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30/06/2014 12:03
92% take at least one long haul family holiday a year
45% take two or more short-haul holidays a year
64% say that their children influence the destination they choose often or all the time
71% say they currently research their holiday by searching websites (other than Tripadvisor).
86% think their parenting skills are better on holiday because they are less stressed and spending quality time with their children
SOME FACTS ABOUT FAMILY TRAVELLER READERS
*Data collect via Skyscanner survey Dec 2013 and Raffles competition Nov 2013
REGULAR CONTRIBUTORSREGULAR CONTRIBUTORS
MARIELLA FROSTRUPOur Contributing Editor Mariella Frostrup is one of the most recognisable faces in British journalism, thanks to her work in The Guardian, The Observer and The Mail on Sunday, and her many appearances on television and radio. A mother to two school-age children, she travels widely with her family; and, in her regular column, she shares her experiences.
RICHARD YARROWOur motoring correspondent is the current editor of the AA Magazine and a former associate editor of Auto Express magazine and a member of the UK Car of the Year jury. As father of two active kids, he’s well qualified to write about the latest family cars.
SIMON REEVEPresenter of several BBC series, including Australia, Indian Ocean and Equator – in which he circled the world three times – Simon Reeve is an adventurer and author with a passion for travel, wildlife and the environment. He has visited more than 110 countries and advocates giving children more freedom to explore.
SOPHIE BUTLERSophie Butler has been a columnist and feature writer for The Sunday Telegraph for 15 years and has contributed to Condé Nast Traveller, Tatler, The Lady and The Telegraph Ski and Snowboard Magazine.
LINDA MCLEANFashion editor Linda spent 15 years as the fashion director at Junior Magazine and has a vast array of experience to draw on. She knows the best in the business and will bring you the hottest designer labels and the strongest trends in kidswear fashion right now.
SOPHIE QURESHIOur new beauty editor Sophie writes for a wide variety of UK and US titles including Company magazine, as well as styling beauty shoots all around the globe.
THE MAGAZINE
OVERVIEW• A high quality, glossy, perfect bound, 130 page, bi monthly
publication with a circulation of 51,508*
• Offers inspiration for family travel for all budgets and destinations
• Regular features:
- Trending now - a round up of current family travel news
- Where we want to be - a double page spread picture of a dream destination
- Into the city - an in depth guide to a family friendly city
- Ask the experts - our experts offer advice to readers
- Fashion editorial story (10-12 pages)
- Beauty news - how to look after yourself and your family on holiday
- In Focus - an in depth look into a major destination or activity (20+ pages)
- Motoring - review of a family car plus motoring tips
- Top 10 - we pick out the best for families
- Q&A - a celebrity interview
- Learn to… essential guides to learning a new sport or activity
*source: ABC May-June 2014
PRINT DISTRIBTION
Family Traveller currently has a circulation of over 50,000 copies in the UK. With an ABC average of 45,829 for the period of March - June 2014 .
Family Traveller Magazine has signed a partnership deal with British clothing retailer, Boden. This results in 30,000 copies of the magazine distributed to consumers of Mini Boden when they make a purchase.
Boden shares our target market of AB mothers aged 28-50.
Isobella Johnson, Brand Manager at Boden, commented:
This distribution is supported by targeted distribution at Health Clubs (David Lloyd Virgin Active and Nuffield) and key travel hubs like the Eurostar, P&O, BA and Virgin lounges.
“We are very excited to partner up with Family Traveller as there is great synergy between both brands. Boden is very pleased to offer interesting and relevant content to our customers that inspires a sense of adventure and thirst for exploration. Family Traveller shares so many of our values so we look forward to developing our relationship.”
FAMILYTRAVELLER.COM
OVERVIEW• A trusted resource for insightful
family travel online
• Responsive design for desktop, mobile and tablet (Current traffic is 50% desktop and 50% mobile/tablet
• Native advertising opportunities including video and rich media
• Integrated social media
• Newsletter sponsorship and solus emails available in units of 10,000 opted in sign up recipients. Total database over 25,000
2014/2015 - SPECIAL EDITORIAL FEATURES
ISSUE FOCUS LEARN TO... TOP 10
NOV/DEC Caribbean Ski Winter sun destinations
JAN/FEB USA Sail Lake ski
MAR/APR Canada Climb Teenage holidays
MAY/JUNE France Tennis 60 holidays less than £1k
JULY/AUG UK Cycle Film location holidays
SEPT/OCT Far East Surf/Paddleboard Children’s literature destinations
NOV/DEC Australia Horse ride
RATE CARD
Front half full page £7,000ROP £6,0001/2 page in feature £3,5001/2 page ROP £3,250Classified page £5,0001/4 page £1,8001/8 page £1,080Loose inserts £86 cpm
PRINT ADVERTISING RATESIFC £11,000IFC DPS £17,5001st DPS £15,0002nd DPS £13,500DPS ROM £10,500OBC £14,000IBC £9,000Front 1/3 full page £8,000
DIGITAL RATESAd units CPM £35Homepage takeover £2,000 per week
Online advertorial P.O.ASolus email £250/000.Newsletter sponsorship £150/000.
Email average open rate: 35%.HTML build from £300
ADVERTISING SPECIFICATIONS
MAGAZINE PAGE DIMENSIONSDouble-page spread Trim: 297 x 420 mm
Bleed: 307 x 430 mm (5 mm bleed on all edges)
Single page Trim: 297 x 210 mmBleed: 307 x 220 mm (5 mm bleed on all edges)
Half-page - Verticle Trim: 105 x 297 mmBleed: 115 x 307 mm (5 mm bleed on all edges)
Half-page - Horizontal Trim: 210 x 148.5 mmBleed: 220 x 158.5 mm (5 mm bleed on all edges)
DIGITAL FILE CREATION• File must be submitted as single or double-page spreads• All files should be in CMYK and have all fonts and high-resolution
matter, such as images and logos, embedded• All images contained in the file must be 300 dpi when 100% in size
INK DENSITYCover/text section: As Family Traveller is printed on a coated stock, the maximum UCR density should not exceed 320%.
BLEED ALLOWANCEBleed advertisements should include a 5mm bleed on all edges.
COLOUR PROOFINGAll advertisements should be proofed using Fogra profile 39L that is tailored for our coated stock.
DIGITAL FILE DELIVERYDigital files can be sent to the publisher either by CD/DVD or via our FTP delivery site as follows:
Address: clients.phmedia.com Username: FTP-27Password: farlsgetnays
Files should be named by advertiser and issue date. A confirmation email should be sent to the following production contact when files have been sent via FTP:[email protected]
CLASSIFIED SIZESHalf Page 190 x 115 mm
Quarter Page 90 x 115 mm
ONLINE BANNERSDesktop banner 728x90px
Desktop MPU 300x250px
Mobile banner 234x60px
Mobile MPU 200x200px
Tablet banner 468x60px
Newsletter double MPU 300x600px
STEPHEN KILSHAW ADVERTISING [email protected] 812 6373
KIERON DODD COMMERCIAL [email protected] 812 6372
DIRECTORY
OVERVIEWThe Family Traveller Directory is the default place to showcase family friendly businesses. As such it gives the time-poor parent all the information and inspiration they need to plan and book their family holidays in the UK.
Content is searchable via geography and type of business (Accommodation, Activity and food & drink)
There are three tiers of listings:
Standard £14.95 per month
Enhanced £24.95 per month
Premium £34,95 per month
(There are discounts available for multiple listings)
Business users can manage their listing(s) in one place in a business dashboard, where they add images, video, list of facilities and explain why they’re great for families.
To enquire about listing your family-friendly business on the dedicated Family Traveller Directory, contact [email protected]
ONLINE SHOP
OVERVIEWOur e-commerce store is a boutique collection of all the products a family needs to enjoy their time together at home and abroad.
We have products covering fashion (kids and adults), camping equipment, luggage, garden games, beauty and skincare, educational, books and homewares
Our suppliers drop ship for us and therefore are responsible for the delivery and returns of the item.
To enquire about selling your products in shop.familytraveller.com contact: [email protected]
STEPHEN KILSHAW ADVERTISING [email protected] 812 6373
JANE ANDERSON MAGAZINE [email protected] 0207 812 6369
ROSIE PRICE-SMITH DIGITAL [email protected] 0207 812 6377
family travellerKIERON DODD COMMERCIAL [email protected] 812 6372
