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@lifeoffbi

No Budget for PR? - How we Got Half a Million Visitors with

No Marketing Budget

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Chief Shirt @ BlankLabel.com | @lifeoffbi

Up and To the Right #Winning

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Straight Back Down #TooMuchTigerBlood

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Scaling Customer Service Overnight is Hard

Chief Shirt @ BlankLabel.com | @lifeoffbi

Scaling Manufacturing Overnight is Harder

Chief Shirt @ BlankLabel.com | @lifeoffbi

So How Do You Actually Get Press?

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Launch Traffic is Key

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Research is 80%

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The Pyramid of Publications

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Trend-Setting Blogs

Well Known Blogs

Mainstream Print

Television

Don't Forget Analytics

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Always Be Releasing

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Be Controversially Competitive

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Hitting Verticals

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Primer Magazine - for Men's Fashion

The Australian - For Being Australian

CCTV - For Being Chinese 

Forbes.com - For Outsourcing

Metro West - For Being Local

INC.com - No Shame

HARO

Chief Shirt @ BlankLabel.com | @lifeoffbi

Chief Shirt @ BlankLabel.com | @lifeoffbi

Gain Clout by Publishing

Be Transparent, Share Lessons

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Be a Networker

Be a Part of Something Bigger

Make Your Story Go Viral

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YouTube Vloggers Are Influencers

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www.blanklabel.com@lifeoffbi

Questions?

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