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BlackboardA collection of photographs showcasing Sid Lees illustrated blackboards
blackboard -4
Nate williams- 10
shoboshobo- 16
team macho- 24
martiN allais- 32
doma- 40
pictoplasma eveNt- 48
sid lee iN a NUtshell- 56
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We decided to invite artists rom allover the world to draw on the largeblackboards scattered throughoutSid Lee. They would have one weekto complete all 25 boards, and oncethey did, their creation would stay upor two to three months, until thenext artist arrived. We started withNate Williams, an illustrator romArgentina, and since then, manyother internationally recognized art ists have also come to partake in theBlackboard project. For the artists, itpresents a unique challenge, sincethey have nothing but dierent co lours o chalk as a medium. Theytend to create pieces that are moreconceptual (in other words, they relymore heavily on the idea). At the
same time, since chalk is associated with childhood, it gives the artiststhat same eeling o reedom andinnocence they had when they drewon their bedroom walls as children.
BLACK-BOARD
by Sid Lee
the idea was QUite simple, bUt theNaGaiN, Good ideas UsUallY are.
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It happens completely out in the open,since the boards cant be moved romtheir permanent locations. It is reallyinteresting to see how dierent artistsinterpret the same space. And unlike when they are working in their stu dios, the artists have to rely on porta ble ladders and lights. It can get quitedistracting, especially since theyresmack in the middle o more than200 abnormally social advertisingemployees. The Blackboard projectis much appreciated by the emplo yees at Sid Lee because it providesthem with varying works o art. Andsince they tend to work there or years,
it gives them an ever changing spaceand helps stimulate their creativity.
a beaUtiFUlpart oF theproJect isthe creatioNprocessitselF.
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what makesthis proJecttrUlY special
is the Factthat we arecreatiNG artthat istemporarY.Eventually, it is going to disappear;we know this or a act (our handymancleans the boards every two monthsthanks, Ronald.) But knowing thatits not orever just makes us appre ciate it more. It also makes viewersless critical and more open mindedabout the work. Anyway, by the timethey have ormed an opinion, the workis already gone. In the end, all we arelet with is trails o dust, like the re
maining ashes o what is no more.
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NATEWILLIAMS
Is an artIst anD Il lustrator nameD
Alexander Blue
www.n8w.com
Originally rom the Western United States but basedin Buenos Aires, Argentina, he has worked extensively in various acets
o the illustration industry with a wide variety o clients.His illustrations have been honoured by American Illustration,
Communication Arts, Society o Illustrators, The Type Directors Club,The ADDYS and SILA.
NATEWILLIAMS- 11 -
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SHOBOSHOBOIs a Duet oF Illustrators composeD oF
Mehdi Hercberg&
Khanh-Linh LaShoboshobos graphic world is a mix o monstrous textures and cute little char acters.
Their work has appeared in many magazines and books such as Nieves,Pictoplasma, thisisamagazine, FLTMSTPC and Opuntia Press. They have worked
with Hedrik Hegray, Andy Bolus, Stphane Prigent, Boris Opek, Yu Matsuoka,Sam Borkson (Friends with You), Luke Fishbeck (Lucky Dragons), Jonas Delaborde,
and many more. They also create clothes along with Andrea Crews.
www.shoboshobo.com
www.myspace.com/shoboshobo
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TEAMMACHO
www.teammacho.com
They currently occupy a large studio in Toronto, Canada,where their joint eorts are divided equally between illustrating
or very fne clients and preparing gross quantities o highlyimaginative artwork or galleries in Canada and abroad.
Is a collaboratIVe IllustratIonanD FIne art eFFort composeD oF
Lauchie ReidStephen Appleby-Barr
Jacob WhibleyNicholas Aoki
&Chris Buchan
TEAM MACHO- 25 -
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DOMAIs a group oF argentInes composeD oF
Mariano Barbieri,Julian Pablo Manzelli,
Matias Vigliano&
Orilo BlandiniThey started in the Buenos Aires street art scene in 1998 doing
urban installations, stencils, street projections and absurd campaigns.They now divide their time between original art projects working
with dierent media and ormats. Doma has done importantart installations and shows, animation shorts, books and toys.
www.Doma.tV
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PICTO-PLASMAEVENT
pIctoplasma ny
www.pIctoplasma.com
Friends With YouGangpol & Mit
MotomichiNakamura
Akinori OishiDavid OReillyFons Schiedon
Tim BiskupDoma
Niko Rodriguez& more.
As the opening event to the estival, Sid Lee Collective invited
Pictoplasma ans to a welcome party and exhibition. The speakerso this years Pictoplasma NYC collectively let their characters invade
the blackboards in a spontaneous happening and get together.
PICTOPLASMAEVENT- 49 -
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SID LEEIN A NUTSHELL- 56 -
SID LEECOLLECTIVESid Lee Collective is an incubator that allows ourteam to push the boundaries o creativity urther.Sid Lee Collective undertakes cultural and com mercial projects in the ields o visual arts, indu strial design, music, publishing, etc.
A brainchild o Sid Lee, the Collective thri ves on collaboration and experimentation. TheSid Lee Collective Amsterdam space is the frst pu
blic venue operated by our team. We hope it will give a modest preview o Montreal and Cana dian creativity while acting as a stimulant or ourvisitors curious minds.
TO fIND OUT MORE ABOUT THE COLLECTIVE
OR TO SEND US COMMENTS, PLEASE VISIT
www.sidleecollective.com
ABOuTSID LEESid Lee is a company that develops brand expe riencesby conceiving products, services andspacesand markets them through advertising,experiential marketing, branded content andinteractive communications.
To embed brands, products, spaces and serviceswith more meaning and more resonance, we haveassembled one o the most diverse creative teamsin the world. Proessionals rom a vast arra y o dis
ciplinesarchitecture, advertising, digital marke ting, design, content, etc.work without barriersbetween their numerous crats. Commercial Crea tivity is how we describe this novel approach,which is both integrated and multidisciplinary.
Our 250 artisans work globally or top tierclients rom our Montreal and Amsterdam ateliers.
TO fIND OUT MORE ABOUT US, PLEASE VISIT
www.sidlee.com
You can also read the book ConversationalCapital:How to Create Stu ff People Love to Talk About(conversationalcapital.com) to understand ourstrategic marketing thinking.
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coNtact
Ateliers: Montreal
75 Queen Street, suite 1400Montreal, QuebecH3C 2N6Phone: 514 282 2200
Fax: 514 282 0499 Amsterdam
Gerard Doustraat 721072 VV AmsterdamThe NetherlandsPhone: +31 20 662 3030
Websites: sidleecollective.comsidlee.comconversationalcapital.com
Sid Lee Collective Frdric Gauthier
Director: [email protected] 591 9647
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