UKAM 4024 Integrated Case Study

GROUP PROJECT FAR 600 Industries Presentationvs

Presenter:Corporate ProfilePOH KONG HOLDINGS BERHADSHELL REFINING COMPANY (Federation of Malaya) BERHADPrincipal Activities: Pioneer JewelleryPrincipal Activities:Refining and Manufacturing of petroleum productsWas established on 26 March 1976 by one of the founders Dato' Eddie Choon.Was incorporated inMalaysia on 19 September 1960.First outlet at Jalan 52/4, Petaling Jaya. This business address has been the Poh Kong Headquarters until today.

The Company's oil refinery at Port Dickson produces a comprehensive range of petroleum products, most of which are consumed within Malaysia.Listed in Bursa Malaysia since 2004, Poh Kong is hailed as Malaysia's largest jewellery retail chain store with a network of 107 outlets nationwide with a manufacturing facility.Listed on the Main Board of Kuala Lumpur Stock Exchange on 29 Oct 1962. Currently with 49% Malaysian public participation.

CORPORATE PROFILECorporate INFOMATION

Corporate MILESTONE

PRODUCTS SUPPLIEDSHELL REFINING COMPANY (Federation of Malaya) BERHADRefinery Products:Jewellery Products:Liquefied Petroleum Gas, or "LPG"TranzPropyleneHappy LoveGasoline, or PetrolAnggunJet Fuel, or AvturThe Art of AuspiciousGasoil, or DieselBunga Raya Gold BarSulphurPOH KONG HOLDINGS BERHADThank You!!!End