ANALYSIS OF FARM MACHINARIES

MARKET & ITS TYPE

SUBMITTED BY :-1. ASHISH YADAV2. ASHISH VERMA 3. AMIT KANNAUJIA4. PRANAW SATYAM5. SOUMYA BAKSHI6. TAPAN BARMAN

SUBMITTED TO :-Dr. V KAMALVANSHI

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Farm Mechanization A step towards……….

•Opportunity provided through centrally funded schemes like NFSM& RKVY.

•Through both the schemes strategic popularization of farmMachinery initiated.

•Farm machinery training centre established to enhance skills offarmers and mechanics at SAMETI, Rehamankhera.

•All India Coordinated Research Project (AICRP) on FarmImplements and Machinery (FIM) has been endeavoring to develop,test and popularize need based farm implements

•159 farm implements and machinery have been designed anddeveloped under the AICRP on FIM

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Name of

Scheme

: Agricultural Mechanisation Programme

Project Area : All Districts (Except Chennai)

Details of Works : Subsidy assistance is provided to farmers for

procuring Agricultural Machinery and implements

such as Tractors, Power Tillers, Self propelled

Paddy Transplanters, Self propelled paddy reapers,

Rotavator, Cultivator, Disc Plough, Chisel Plough

etc.,

Benefits offered

(Subsidy)

: 25% of the cost of machinery / implements or the

ceiling limit prescribed by Government of India for

each machinery / implement, whichever is less.

Eligibility : All farmers

Time-limit for

Implementation

: Programme will be completed within the financial

year.

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There are near about 835 agriculture machinery

manufacturers in India ( According to Directory Agricultural

Machinery Manufacturers in India by ICAR ) and buyers are

in no. of thousand & more then that. So farm machinery market

in India is oligopoly for most of the machineries.

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ROTAVETOR

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Name of Machinery: Rotavetor

Nature of Market

• Market size: Approximately 50000 units annually

• Growth: 50% p.a.

• Price range: Approximately 1 Lac Rs.

• Till now the tractor was used with the cultivator or disc

harrow and required 2-3 operations; now the Rotavetor can be

used in a single operation

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Year Approved Target by GOI RevisedTarget

Distribution

2007-08 493 986 290

2008-09 587 2864 1861

2009-10 1758 4415 3869

Total 2878 8265 6020

2010-11(T) 5500 5500 1316

0

500

1000

1500

2000

2500

3000

3500

4000

4500

ApprovedTarget by GOIRevised Target

Achievement

2007-08 2008-09 2009-10

Rotavator Distribution

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• Specification used :

3 sizes 5 ft, 6 ft, 7 ft width

36 blade, 1.5 meter width

42 blade, 1.75 meter width

48 blade, 2 meter wide

•1329 farmers were provided training on still improvement forusing Rotavetor.•Awareness created and also organized demonstration ofRotavetors.•Each stakeholder has not only recovered the money spent onpurchase of Rotavetor but also earned huge profit on itscustomized use.

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MARKET TYPE :-

Rotavetor market is also oligopoly market.

Because there are also a few no. of manufacturers and

now large no. of buyers

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MANUFACTURER OF ROTAVETOR

Kumar Agro IndustriesFarm Implements India Private Limited, ChennaiDeccan Farm Equipment Private LimitedAMAR Agricultural Machinery Group LudhianaParko Industries Ludhiana

SHAKTIMAN FARM MACHINERY

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ZONAL MANUFACTURERSALES OFFICE

BROKERS WHOLESALER

DEALERRETAILER

GOVT. AGENCYSALES AGENT

FARMER

DISTRIBUTION CHANNELS OF ROTAVATOR / ROTARY PLOUGH

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Name of Farmer Purchase Year

Farmer Share (Self / Loan) (Rs.)

Net saving per ha. at own farm

(Rs.)

Net income through

custom hiring (Rs.) (up to June 2010)

Sri Jawar Pal Singh, Rampur

2008-09 51000 Loan 1000 180000

Sri S.J. Tripathi, Chitrakoot

2008-09 50000 Loan 1725 150000

Sri Ajay Yadav, Kushinagar

2008-09 51000 Loan 1000 150000

Success Stories of Some Farmers

Sri Jabar Pal Singh, Rampur Sri S.J. Tripathi, Chitrakot Sri Ajay Yadav, Kushinagar

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Tractors in India is a major industry and significant contributor to its agriculture output gains.

In 2013, India produced 619,000 tractors accounting for 29% of world's output

It is the world's largest producer and market of tractors.

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Size of the Industry

Tractor market in India is about Rs 6000 crore. On an average

around 400000 tractors are produced and their sale is 260000

Geographical distribution

The tractor markets of Karnataka, Maharashtra, Tamil Nadu, and

Gujarat are growing ~ 50%.

Output per annum

Domestic sales - 350,000 units p.a. and Exports - 60,000 units p.a

Percentage in world market

About 20% of world tractor production is carried out in India

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Eicher Tractors Ltd 1961

Gujarat Tractors Ltd 1963

TAFE 1961

Escorts Ltd 1964

Mahindra And Mahindra 1965

+Escorts Tractor Ltd 1971

Hindustan Machine Tools 1971

Kirloskar Tractors Lmt 1974

Top leading Companies

Punjab Tractor Limited 1974

Pittie Tractor Limited 1974

Harsha Tractor Ltd 1975

*Auto Tractor Ltd 1981

Pratap Steel Rolling Mill1983

Vst Tillers 1983

United Auto Tractor Ltd 1986

Asian Tractor Ltd 1989

Larsen And Tourbo Ltd 1999

New Holland Tractor 1999

Greaves Ltd 1999

Bajaj Tempo Ltd 1987

International Tractors 1998

MANUFACTURER YEARMANUFACTURER YEAR

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Tractor market in india is oligopoly market. Because there are few seller and large number of buyer in

tractor market

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DEALER

WHOLESALER DEALER

MANUFACTURER

FARMER

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Tractor supply company optimizes inventory pricing

Planning with weather- driven demand intelligence .

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Financial institutions involved are :

1) SBI

2) PNB

3) INDIAN BANK

4) SYNDICATE BANK

5) OTHER BANKS

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PRESENTATION ON CULTIVATOR

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In layman's language, cultivator is a large farm machine used for cultivation. This farm implement is used for stirring and pulverizing the soil for planting, or for weed control or moisture conservation. It is also used in mixing compost and fertilizer into the soil. This farm implement or machine is designed to destroy weeds with shallow roots and to break up surface soil near plants for aeration.

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1:-Garden Cultivators

2:-Farm Cultivators

3:-Row Crop Cultivator

4:-Hand Cultivator

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It is usually powered by tractors, especially row-crop

tractors. Industrial cultivators can vary greatly in size and

shape, from 10 feet (3 m) to 80 feet (24 m) wide. The largest

versions are now available in a 6 m (20 ft) width, and

require a tractor with an excess of 150 horsepower (110 kW)

PTO to drive them.

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CUSTOMER

COOPERATIVE SOCIETY CUSTOMER

MANUFACTURER RETAILER CUSTOMER

DISTRIBUTER RETAILER CUSTOMER

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Cultivator market in India is oligopoly market. Because

there are few seller and large number of buyer in cultivator market.

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PADDY REAPER

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Potential Market of Reaper With the features of functional and

high adaptation, this kind of machine

has a vast potential market.

Wheat, rice and other grain crops

are widely grown all over the world and

most of the areas have realized the

mechanization of agriculture.

While there are still some areas like hills, mountains and slope areas that are not suitable for large machines, the mini reaper and binder machine are very flexible and can adapt to different land forms.

The machines will offer great help for farmers in these areas and be welcomed by most of farmers.

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Specifications:

Dimensions (LxWxH) (mm) : 2450 x 1200 x 1000

Weight (kg) : 145

Number of crop dividers : 4

Length of cutter bar (mm) : 1000

Cutter bar pitch (mm) : 75

Number of strokes/min : 700 (0.8 m/s average speed)

Power requirement (hp/kW) : 5/3.75, diesel engine

Uses:

It is suitable for harvesting rice, wheat, soybean and other cereals and oilseeds.

Cost of Machine : Rs.80,000/-

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Fortune Agro Impex have well organized distributors and dealers through

out the country to undertake advertising and product promotion in their

respective territories, conduct product awareness training programmes for

the prospective customers, provide after-sales-service to the customers

including free services, repair and maintenance, supply of parts, etc.

They have a devoted procurement department which is assigned with the

duty to build contact with vendors and ensure the supplies are always

smooth, they are also entrusted to carry out first hand quality checking at

vendors end.

Timely delivery of products to esteemed clients is assured through a wide

network of distributors which is highly efficient in meeting the demands

deftly.

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“ Agricultural machinery is machinery used in the operation of an agricultural area or farm”.

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Name of Machinery: Thresher

Nature of Market

• Market size: Approximately 20000 units

annually

• There are many local manufacturers

• Annual Growth: 10%

• Price range: Approximately $ 1600 – 2700 ; price depends on the

price of steel which is a key raw material

• Traditional threshing of wheat and several other crops is totally

replaced by power threshing where current trend is for

high capacity bulk-fed power threshers

• Power used < 30 HP; In Punjab and Haryana higher HP required

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Dealer name- 1 BANARAS TRACTOR HOUSE

D- 3, Big Industrial Estate, Chand Pur, ,Varanasi - 221 106, Uttar pradesh

Maximum output at minimum labour cost Need very low

(13 HP to 18 HP) load and hence can work even on small HP Tractor (25 HP & 30 HP tractor) Out upto 11 Quintal per hour with a load requirement of hardly 13 HP. With heavy duty bearing and balance wheel Self Feed System, fully safe and proper size of feedin

upto 11 Quintal per hour with a load requirement of hardly 13 HP.

With heavy duty bearing and balance wheel

Self Feed System, fully safe and proper size of feeding to avoid load fluctuation on tractor.

Three Shaft system are used in order to run thresher more smoothly with minimum load on tractor

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Market type—

oligopoly market—this type of market belong to many number of buyer and seller

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There are so many unofficial and unusual points are present in the marketing channel and they are responsible for higher cost of machinery

An ideal Marketing Channel between Producer & Customer (Farmer), may be describe as bellow

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Product Name:- Seed Drill

• Seed drills are the machines , they puts theSeed in the soil at aplanned soil depth-every time and savetime and labour.

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Row crop planting:-— require precise row spacing and even

spacing of plants within the row.— generally corn, soybeans, sorghum

& cotton.

•Grain drills and air seeders:-— used to sow crops such as alfalfa, oats,

barley, and other small grains.

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Seed drill reached to consumers mainly four type of marketing channel.

There are

→Manufacture - Consumer.

→Manufacture - wholesaler - retailer -

consumer.

→Manufacture - wholesaler agent –

retailer – consumer.

→Manufacture – manufacture representative –industrial distributor – consumer.

•TYPE OF MARKET

Seed drill market in India is oligopoly market.

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A seed drill was created to do a number of things at the same time :-

— Make a seed row of a specific depth.

— Dropped in one seed at a time.

— Covered the seed to get good seed to soil

contact.

These are increase the production.

• The seed drill plant seed rows faster and work

longer in a day, In these way seed drill save

time, money and labour.

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Thanks