Date post: | 27-May-2015 |
Category: |
Technology |
Upload: | minnesota-agrigrowth-council |
View: | 1,330 times |
Download: | 1 times |
Farming for Tomorrow’s Consumers
Dan Dye
Agriculture’s and agribusiness’s challenge
• What’s ahead for us?– Changing consumer behaviors
• Sustainability-based buying trends• Retailers prompting producers to ‘go
green’
– Environmental sustainability• Optimizing yields without increasing land
use• Conserving natural resources• Climate change
– Food security• Feeding 9 billion+ people by 2050
2©2011 Cargill Incorporated. Confidential. All rights reserved.
The sustainability paradox
• Is sustainability prompting consumers’ buying decisions?– 54 percent of shoppers consider environmental
sustainability in their buying decisions• Just 22 percent actually bought ‘green’ products
based on their shopping trips
– “Sustainability” has a lot of different meanings• Environmental…• Social…• Fair trade, etc…
– Price is a factor• Generally, products produced with higher
sustainability standards carry a higher price tagSource: Grocery Manufacturing Association
3©2011 Cargill Incorporated. Confidential. All rights reserved.
Keys to success
• Dynamic partnerships between growers, agribusiness
• More and new innovations attuned to sustainability
• Foresight to address food security
4©2011 Cargill Incorporated. Confidential. All rights reserved.
Dynamic partnership approach…
• EcoFlour™
– More sustainable wheat growing system
• Cutting edge technology to apply fertilizer more efficiently
• Reduces energy inputs and improves yields
– Customized• Tailored to a farmer’s specific
productapplications and sustainability objectives
5©2011 Cargill Incorporated. Confidential. All rights reserved.
Growing as little as 6 acres of wheat in the EcoFlour™ program can
eliminate approximately one ton
of CO2 equivalents.
EarthGrains® bread formulated with EcoFlour™
Sustainable innovation for farmers…
6©2011 Cargill Incorporated. Confidential. All rights reserved.
• Combining…• Seed• Crop protection• Crop nutrition• Seed products
• …to unlock the secrets of higher corn and soybean yields• 300 bushels an acre for corn• 100 bushels for soybeans
• Achieving new levels of sustainability
Global food security
• Sustainable agriculture practices• Efficient markets• Open trading system• Safe distribution systems• Investment in ag education and
research• Private and public sectors
working together
7©2011 Cargill Incorporated. Confidential. All rights reserved.