Presented to:Presented to:Mrs. ShehzadMrs. Shehzad

Presented by:Presented by:Fehmida Akram (Roll # 11)

Aisha Akram (Roll # 01)

Fashion quotes Fashion quotes A fashion is merely a form of ugliness so

unbearable that we are compelled to alter it every six months." — Oscar Wilde

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the

street, fashion has to do with ideas, the way we live, what is happening." - Coco Chanel

FashionFashion

The term fashion applies to changing and developing social and cultural interest in a range of topics such as music, film, clothing, architecture .

FASHIONFASHION

Positive sense: As a synonym for

glamour and style.

Negative sense:As a synonym for

fads, trends, and materialism.

A fashion usually A fashion usually remains popular remains popular for about 1-3 for about 1-3 years and then is years and then is replaced by yet replaced by yet another fashion.another fashion.

CLOTHINGCLOTHING

Fashion is also a term commonly used to describe a style of clothing worn by most of people of a country.

Sign language Sign language

The sociology of fashion sees in clothes and accessories a sign language that non-verbally communicates meanings.

Western FashionWestern Fashion

Western fashion has a profound influence on all cultures it contacts. 

History of fashion History of fashion

During the second millennium Europe's trade with a world expanding through exploration gave rise to a wealthy urban class who could improve their social status through conspicuous consumption.

During the 18th century fashions became European and the pace of change picked up in the 1780s with the publication of French engravings .

Mass ProductionMass Production

Mass production, which at first allowed the poor to dress decently, now holds out to everyone the dream of dressing like film stars and other trend-setters.

FASHIONS OF THE 20TH CENTURY

1900-19101900-1910

1911-19201911-1920

1920’s-1930’s1920’s-1930’s

1940’s1940’s

1950’s1950’s

1960’s1960’s

1970’s1970’s

Pantsuits, wide legs with large cuffs/ bell bottoms.Pants for women became acceptable in the work place. Long pointed collars.

1970’s1970’s

1980’s

1990’s1990’s

Dress in the Ancient Dress in the Ancient World World

• In the ancient world , the dominant cultures wore clothing in the draped textile style.

Sartorial hijab Sartorial hijab

Sartorial hijab is a garment (typically female) associated with the 'modest' dress of Muslims.

AFGHAN BURQA

ABAYAABAYA

The abaya is an over garment worn by some women in Muslim-majority countries. It is the traditional form of hijab, or Islamic modest dress .

DUPATTADUPATTA

Dupatta (Hindi: दुपट्टा�, Urdu: دوپٹا) is a long scarf that is essential to many South Asian women's suits.

CHADORCHADOR

A Iranian traditional outer garment that covers the head and body.

Salwar QamizSalwar Qamiz

A long shirt (qamīz) worn with trousers (salwār); it is typical of men from the sub-continent.

Boubou

Thawb

Keffiyah

INDO-WESTERN FASHIONINDO-WESTERN FASHION

Indo-Western clothing is the fusion of Western and Subcontinental fashion .

Fashion and variation Fashion and variation

Fashions may vary significantly within a society according to age, social class, generation, occupation and geography as well as over time.

Fashion and the Fashion and the process of change process of change

The changes may proceed more The changes may proceed more rapidly than in most other fields of rapidly than in most other fields of human activity (language, thought, human activity (language, thought,

etc).etc).

Fashion and the media Fashion and the media

An important part of fashion is fashion journalism. Editorial critique and commentary can be found in magazines, on television, fashion websites and in fashion blogs.

Fashion on InternetFashion on Internet

Fashion made its debut on the world wide web in January 1995 with the launch of Fashion Net by Stig Harder in Paris, France.

Just For BoysJust For Boys

Lots of boys these days like to wear sport clothing , baggy pants, long shorts, or anything they think that is cool and comfortable.

ACCESSORIESACCESSORIES

Just For Girls Just For Girls Girls want to wear what's only in style. Girls want to wear what's only in style. Girls only want to wear what is cool. Girls only want to wear what is cool. Sometimes girls want to well "show Sometimes girls want to well "show

off", but still don't want to look like a off", but still don't want to look like a geek.geek.

ACCESSORIESACCESSORIES

Why care about fashion?Why care about fashion?

Shows your thinking is modern and flexible.

Fashion has escapist qualities.

Everything you put on sends a message .

Why are most designer clothes so Why are most designer clothes so outrageous?outrageous?

These collections are part marketing and part artistic

expression .By the time they reach the stores, most looks are edited by buyers to be

salable.

Who decides what's in?Who decides what's in?

Designers can greatly influence what direction fashion will go in.

Who influences the Who influences the fashions?fashions?

• Musicians – • Madonna • Michael Jackson• Janet Jackson• etc.

• Actors –• Salman Khan• Tom Cruise

• Others- • Princess Diana

But ultimately, it is But ultimately, it is you, the consumer, who you, the consumer, who will decide what is "in" will decide what is "in" when you choose when you choose whether or not to buy whether or not to buy into a trend. into a trend.

Where are the world's fashion centers?Where are the world's fashion centers?

New York, Paris and Milan are considered the major hubs.

London, Los Angeles, Toronto, Hong Kong, Sydney and Sao Paolo are also host to excellent designers and manufacturers.

Today's fashion industryToday's fashion industry

Fashion today is a big business. More people are involved in the buying, selling and production of clothing than any other business in the world.

ScopeScope

There is a wider scope for graduate careers in the fashion and textile industry than ever before.

Design and product careersDesign and product careers

Careers include:Fashion designer Textile designerColorist Forecaster Illustrator

Business and management Business and management careerscareers

Careers include:

Design management

Production, planning and sourcing

Marketing and promotion

Public relations

Merchandising, buying, allocating, sales and retail management

A global industryA global industryThe fashion and textile industry is active in both imports and exports. Countries such as Hong Kong, India, Turkey, Bangladesh, Greece and Portugal are major importers to the UK.

Growing marketsGrowing markets

Women’s clothing still accounts for much of the fashion market. However, because of increasing fashion consciousness, the menswear and children wear sectors are also expanding.

What is fashion anyway?What is fashion anyway?

To some, fashion is an art form. To others, it is almost a religion.

You can use fashion to express yourself, to serve as an extension of your personality.

Or you can use fashion to disguise your true self .

No doubt ,fashion is an art form, No doubt ,fashion is an art form, but this country is not at a stage of but this country is not at a stage of displaying that art publicly. And it displaying that art publicly. And it may not be in a position to do so may not be in a position to do so ever.ever.