Date post: | 29-Nov-2014 |
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Design |
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The Infusion Store
- Online Retail & E-commerce- London, United Kingdom.
Theinfusionstore.co.uk is an online e-commerce business in London. The company manages an inventory of top-of-the league Indian designers like Gaurav Gupta, Rakesh Aggarwal, Walnut, Geisha, Pankaj & Nidhi and more. The company market, sell & design customized clothes for British Market.
Marketing Objective
Brand Building. Art Direction. Category Marketing. Social Media Marketing,
Online Marketing & Activation of Infusion website.
Preeti Chandra
- Fashion Show - Mahalaxmi Race Course, Mumbai.
Marketing Objective
Promote Designer Preeti Chandra’s Apparel Designs for Elite Clientele of
Mumbai, resulting in more brand awareness of Preeti Chandra.
ConceptInstead of just having a run-of-mill fashion show, I decided to convert the evening into an event full of many activities that the target group could relate to and engage with.
Fashion Show: Instead of static backdrop the set was designed using a live video backdrop using Designer Preeti Chandra’s fabric patterns.
The audience were selected as a mix of high profile individuals along with bollywood celebrities like Karishma Kapoor,
PoloMatch: We used the platform to make audience have an experience of a Polo match endorsing the elite theme of the brand and event further.
Live Band: A live band performance followed to unwind the audience and immerse in the evening.
Motorola Aura Brand Campaign
Motorola Aura
Motorola Aura was positioned for HNI category. To give it’s exclusivity a reputation of elite I devised a strategy to make it accessible to only the selected few thus pushing word of mouth marketing & simultaneously building an aura around the brand. A website was created that could only be accessed through a password. A direct mailer was sent to selected clientele with the password to the website. The campaign generated lot of interest and people asked each other if they had received a password form Motorola fuelling the activity further.
Celebrity Endorsment
Abhishek Bachchan was used as a brand ambassador for the the brand launch.
A press launch was designed with celebrity endorsement from ace bollywood fashion designer and motorola MD.