OVERVIEW Fashion Check is an app that will aid with sending
sample requests and booking studio appointments straight from your
seat at a fashion show.
WHATS THE PROBLEM? Many fashion designers present several
pieces on the runway but most of them arent made for the general
public. What determines this is are the editors and buyers. They
let the designer know what they liked and what should be further
developed.
WHATS THE PROBLEM? Fashion Week can get very hectic and very
busy. The backstage area after shows involves models undressing,
designers taking pictures and celebrating their new collection.
There is usually no time to let them know what you feel about the
collection or else, you could be late to the next show.
CHAOS!
UNFAIR ADVANTAGES The fashion industry has been very receptive
to Google Glass. Models from Diane von Furstenberg (Fashion
designer and President of the Council of Fashion Designers of
America) donned Google Glass on the runway this past month and
editors such as Nina Garcia of Marie Claire were spotted using it.
Vogue even had an fashion shoot featuring Google Glass!
MODELS ON THE RUNWAY WITH GOOGLE GLASS
VOGUE SHOOT FEATURING GOOGLE GLASS
DEMO Three simple steps: 1. Swipe to take pictures of looks
going down the runway 2. As the show ends, compose your message to
the designer either requesting for samples or to book a studio
appointment 3. Send and go on to the next show!
DEMO EXAMPLE Nina Garcia, Creative Director of Marie Claire,
using Google Glass to capture images from the runway Instagram Her
Instagram feed shows how easy and simple it is to take images and
videos off the runway in real time.
BUSINESS MODEL This is an app for PR agencies who have fashion
designers and labels as clients. To start, there will be a free
release to select PR agencies to test it out and the feedback will
help work out the kinks and issues. With a major release, PR
agencies that sign up will receive a bonus month when they sign
up.
BUSINESS MODELS Small agencies can pay per client and major
ones with several clients can pay a flat agency fee. Since the app
will be paid for from PR agencies, there will no need to get
sponsors for advertising.
COMPETITION Fashion GPS: They offer services include event
management, sample requests, and event reports. However, with
Fashion GPS, you have to wait for the designer to upload their
collection to request samples which can take time. With Fashion
Check, you just take a few pictures straight from the runway, send
a message and your requests are sent in before you leave your seat
for the next show.
CONCLUSION Fashion Check is a new way to send important
feedback on the collection in real time. No more waiting to get to
the designer backstage to give your feedback or waiting on the
phone to make appointments to see the designer. Fashion Check helps
to request samples, book appointments and makes Fashion Week much
easier.