Presented by:Shraddha Ghatkar M-13-11Sagar Ghutukade M-13-13Pooja Jaiswal M-13-18Neha Nair M-13-28Aanchal Narula M-13-30Shruti Shah M-13-60

Industrial Analysis • The demand for fashion accessories in India is

growing

• The Indian fashion accessories market was worth US$ 3 billion, in 2013, and is expected to grow at a CAGR of 12 percent to touch US$ 6 billion by 2019.

• India is a young nation with a median age of around 27 years

Industrial Analysis

Introductory Summary

Name of Shop : “Fashion Corner”

Address: Shop No 10, Jayant Villa, Hingwala Lane Tilak Road Corner, Ghatkopar East, Mumbai - 400077 Name of the Owners: Shruti Solani

Vidhi Kanakiya Type of Business: Partnership

• Fashion Corner is a start up fashion accessory store offering wide range of Fashion Accessories exclusively for Girls, Teens & Adult Women.

• Fashion Corner promises to offer wide range of exclusive fashion accessories exclusively for Girls, Teens & Adult Women.

• Fashion Corner holds wide collection of Ethnic, Indo-western, Casual, Party wear, Office wear .

• Earrings• Shoes • Hand Bags / clutches / wallets• Anklets• Finger rings• Necklace• Bracelet

Particulars Quantity Price Range

Neck Pieces 50 Rs. 100 - 1000

Ear Rings 50 Rs. 50 - 1500

Bracelets 30 Rs. 100 - 500

Handbags 30 Rs. 500 – 2000

Clutches 20 Rs. 200 - 1000

Wallets 20 Rs. 200 – 2000

• Pamphlets in Chembur - Ghatkopar along with daily newspapers

• Create a facebook page • Marketing through Social Media • Participate in various exhibitions e.g. Marwar

PLACE• Shop at Ghatkopar – E

TARGET AUDIENCE • Girls

• Teens

• Adults

SWOT Analysis

• Store being in the market area• To be able to provide customized pieces. 

• Lack of brand image• Lack of Experience

• Expand product portfolio• Partner with E Commerce Web sites• Participate in exhibitions

• Strong Competitors• E Commerce Web sites

Operational Plan• 11 am to 8 pm Tuesday to Sunday

• Monday is weekly off

• Assistant 11 to 8

• Both the partners will be working as full time employees.

Suppliers

For Hand Bags, Wallets & Cluthes: • Dipti’s, Malad Bag’s Collection, Abdul Rehman

Street• Empire Collection ,Sadanand Hotel, Crawford

MarketFor Necklace, Earings & Bracelets : • Madhu store, Bhuleshwar market

• Tarang Jewellery, Abdul Rehman Street

 Particulars  Amount Owned Funds 1200000Borrowed Funds @ 13% 3 00 000Total 1500000One time investment  

 

Rent deposit 400 000Interior 100000Air Conditioner 25 000Sales tax registration 30 000Total(a) 5 55 000   Recurring Expense 

 

Rent(Rs 40000 pm*11months) 

440000

Interest 39000Electricity(Rs 1500 pm *12 months) 18000Salary helper(Rs 6000pm* 12months) 72000Maid(Rs1000pm*12months) 12000Advertisement (Rs2000 pm * 2 months) 4000License 2000Miscellaneous Expense 10000Stock 300000Total(b) 899000   Total (a+b) 1454000

Income  

Avg daily income 2500 

Avg monthly Income  

75000

Yearly income 

9 00 000

BEP

Break Even point is achieved in the 4th year

Particulars Rs Rs Rs Rs

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