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Fashion Dashboard

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  • 1. FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER Fashion#DASHBOARD How are you doing in [local] SOCIAL MEDIA? STEPHANALBER@GMAIL.COM // @FRANCI_DE

2. FASHION DASHBOARDDECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER5 things you might do wrongin [local] social media// EngageYour are not able to engage people taking and sharing pictures or your products?// Present Your shop-windows are not interesting?// #TeachYour customers are not using hashtags?// ConvertPeople check in but dont take pictures or tweet about you?// Influence You dont have fashion influencers talking about brand?STEPHANALBER@GMAIL.COM // @FRANCI_DE 3. FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBERYou cant managewhat you dont measure STEPHANALBER@GMAIL.COM // @FRANCI_DE 4. FASHION DASHBOARDDECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER The metrics Hashtag/ Location + Location KeywordKeywordsbasedbased combinedAmount ofAmount of MeasureQuantity Pictures/Mentions EngagementCheckins ReviewNegative vs.In-store / Qualitysingle Positiveshop-window Pictures Mentions AnalysisSTEPHANALBER@GMAIL.COM // @FRANCI_DE 5. FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBERSelect your locations STEPHANALBER@GMAIL.COM // @FRANCI_DE 6. FASHION DASHBOARDDECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER Compare locations, brands & stores Timeline & SharesJanuary 2013Demo URL: http://fashiondashboard.herokuapp.com/STEPHANALBER@GMAIL.COM // @FRANCI_DE 7. FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER Positive / Negative Mentions STEPHANALBER@GMAIL.COM // @FRANCI_DE 8. FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER Quality Analysis STEPHANALBER@GMAIL.COM // @FRANCI_DE 9. FASHION DASHBOARDDECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER Case study:COMPETITIVE BENCHMARKINGH&M vs. PRADA11055 vs 2846 CheckinsSTEPHANALBER@GMAIL.COM // @FRANCI_DE 10. FASHION DASHBOARDDECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER PRADA Vantage: unique & interesting shop-windowsSTEPHANALBER@GMAIL.COM // @FRANCI_DE 11. FASHION DASHBOARDDECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBERH&MPossible issue: Entrance hall is not practical / interesting for pic sharing many small items, few unique/large itemsSTEPHANALBER@GMAIL.COM // @FRANCI_DE 12. FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBERCase studyPRADA gets 4.4x moreshared pictures per checkins than H&M STEPHANALBER@GMAIL.COM // @FRANCI_DE 13. FASHION DASHBOARDDECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBERUtilization- Competitive benchmarking- Measure influence of local,nationwide & global campaigns- Analyze store layouts- Get customer perspective- Identify store hours/days peaks- Compare (store) locations- Research tool for fashion journalists- etc.STEPHANALBER@GMAIL.COM // @FRANCI_DE 14. FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBERMore stats to come- Compare brands/stores nationwide- Compare cities- Find influencers- Include likes in stats- Compare with Foursquare data- Analize hashtags- Connect with Foursquare pages (managed loca-tions) STEPHANALBER@GMAIL.COM // @FRANCI_DE 15. FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBERTarget audience- Stores / retail chains- Fashion magazines / journalists- Brands / DesignersBusiness modelSoftware as a service- monthly fee (based on feature set)- indiviual analysis STEPHANALBER@GMAIL.COM // @FRANCI_DE 16. FASHION DASHBOARDDECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBERProject SWOT Analysis HelpfulHarmfulInternal Strengths: Weaknesses: - Tech Experience (10+ years)- 1st Start-Up in US - Fast build - New to Fashion - Network / Infrastructure Industry(Noise Marketing) - Start-Up Experience - Innovative: Competetive BenchmarkingExternal Opportunities: Threats: - More sources to come - Depends on sources / (Pinterest)APIs - Spin-Off to other markets - Trend: SocialLocalMobile - Fast revenue - Diverse types of clientsSTEPHANALBER@GMAIL.COM // @FRANCI_DE 17. FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBERAbout me: STEPHAN ALBERDEVELOPER & ENTREPRENEURinternational experience STEPHANALBER@GMAIL.COM // @FRANCI_DE 18. FASHION DASHBOARDDECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBERAbout me: STEPHAN ALBERDEVELOPER & ENTREPRENEURBACHELOR OF SCIENCE: Online Media interdisciplinary skills - technology, economics, designENTREPRENEUR 2001-2008 // Social Network / Event Guide [DE] 2010-2012 // Social Media / Web Engineering [DE/CH/AT/FR/US]EMPLOYEE 2007-2009 // Developer [DE] 2012-2013 // Developer [US]STEPHANALBER@GMAIL.COM // @FRANCI_DE

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