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Fashion Focus 2013

Date post: 02-Nov-2014
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Presentation of 2013/2014 Women's and Men's Fashion Trends as well as Online Marketing Trends and Tips for Retailers in Providing Product Feeds to Publishers
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Trends 2013 Kavita Verryth & Abbie Bjugstad from Present...
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Page 1: Fashion Focus 2013

Trends 2013

Kavita Verryth &Abbie Bjugstad from

Present...

Page 2: Fashion Focus 2013

● Spring/Summer 13 ● Autumn/Winter 13/14 ● Consumer Trends● Mobile/Tablet Optimisation● Loyalty Marketing● Optimising for Publishers● 2013 Fashion Calendar

Page 3: Fashion Focus 2013

● New and innovative international concept

● NL, FR, DE, USA & UK● Daily source of inspiration● Fashion news, latest trends,

new online stores, must-haves, seasonal sales and the most popular brands

● Filter options to make browsing easier and quicker

● Social network of users who can share their style and follow others

THE SOCIAL SHOPPING SITE

Page 4: Fashion Focus 2013
Page 5: Fashion Focus 2013

Marc Jacobs - Louis Vuitton - Ralph Lauren - Lanvin - Saint Laurent - Moschino

Zalando - House of Fraser - Dorothy Perkins - Zalando - Spartoo - My-Wardrobe - Sarenza

Page 6: Fashion Focus 2013

Print

Haider Ackermann - Louise Gray - 3.1 Phillip LIm -Vera Wang - Clover Canyon

Debenhams - House of Fraser - John Lewis - Missguided - Urban Outfitters - Ted Baker

Page 7: Fashion Focus 2013

Oscar de la Renta - House of Holland - Peter Som - Christian Siriano - Yigal Azrouel

Very.co.uk - BooHoo - Phase Eight - John Lewis - My-Wardrobe - Zalando - Sarenza

Page 8: Fashion Focus 2013

fdsafdsafdsa Balmain - Mulberry- Issey Miyake - Max Mara - Christopher Kane - Vivienne Westwood

Dorothy Perkins - House of Fraser - Zalando - Debenhams - Miss Selfridge - Marks & Spencer

Page 9: Fashion Focus 2013

● Double Breasted Blazers

● Classic Look● Summer

Coats● Neon● Suit Shorts

Page 10: Fashion Focus 2013
Page 11: Fashion Focus 2013

Paul & Joe -VivienneWestwood -Valentino -Dolce Gabbana -Cavalli -Balmain

Dorothy Perkins - AX Paris - Ted Baker - House of Fraser - My-Wardrobe - Debenhams

Page 12: Fashion Focus 2013

Antonio Marras -House of Holland - Manish Arora -Oscar De La Renta - Tom Ford

Tommy Hilfiger - BooHoo - Monsoon - John Lewis - New Look - Zalando - Nelly.com

Page 13: Fashion Focus 2013

Balmain - Dries Van Noten - Issey Miyake - Max Mara - Rodarte - Vivienne Westwood

Very.co.uk - BooHoo - Phase Eight - John Lewis - My-Wardobe - Zalando - Sarenza

Page 14: Fashion Focus 2013

House of Holland - Manish Arora - Matthew Williamson - Oscar De La Renta - Peter Pilotto

Boohoo - Sarenza - New Look - Monsoon - Urban Outfitters - Zalando - Dorothy Perkins

Page 15: Fashion Focus 2013

● Colour: Safety Orange

● Contemporary Conservative

● Coats● Graphic Prints● Headwear

Page 16: Fashion Focus 2013

● First Time Older Shoppers○ Retailers and Publishers in Sync

● Peak Period Conversion Rates○ Customer Service○ Guest Profiles○ Special Offers & Deals

Page 17: Fashion Focus 2013

Optimising Mobile/Tablet Strategy

● Responsive Design vs. Mobile Website● Highlight Crucial Information● Develop a Mobile Email Strategy● Review Mobile Analytics

Page 18: Fashion Focus 2013

Increasing Loyalty Marketing

● Social Media Connection● Build a Reputation for Reliability● Be Flexible with Policies● Improve Your "Thank You"

Page 19: Fashion Focus 2013

Marketing Collateral Brand GuideProgram Updates Our Data Feed Dream:● Size● Colour● Material● Stock Quantity

Page 20: Fashion Focus 2013

April Coachella Music FestivalVogue FestivalWedding & Summer FashionMay 6th MET Gala Ball - Punk InfluenceCannes Film FestivalSummer Body/Beauty Prep & SwimwearJune Graduate Fashion WeekRoyal Ascot & WimbledonGlastonburySummer Accessories & FootwearJuly Kate Middleton & Kim Kardashian Due

AugustA/W Trends Re-cap

September London S/S14 Fashion Week

Vogue Fashion Night Out October

Winter Buys. Coats & BootsNovember

Christmas Party EditsDecember

Holiday Period Mega Monday & Boxing Day Sales

Gift Giving

Page 21: Fashion Focus 2013

Kavita Verryth [email protected] Abbie Bjugstad [email protected]

Any questions? We don't bite!

Come have a chat with us!

[email protected]@fashionchick.com


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