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1 The Rise of the Experience Web: Why Your Company Must Adapt to Survive Steve Bennett, Regional Director UK 28 th October 2014
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!The Rise of the
Experience Web:!Why Your Company Must Adapt to Survive
!Steve Bennett, Regional Director UK!
28th October 2014!!
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Agenda!
• Digital disruption in the real world – no industry (or organisation) is safe
• Innovation in action: History of the camera
• Welcome to the ‘Experience Web’
• The Open Web is closing up (and why you should care)
• Questions at the table discussion afterwards.
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70% of the companies that were on the Global 500 l ist a mere 10 years
ago have now vanished
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No Industry is Immune to Disruption
Acquia Engage - The Digital Business Conference Innovate. Transform. Disrupt.
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The “Photographic Apparatus”
“the photographic apparatus” 1839
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it was so simple J!
Fig. 1 Fig. 2 Fig. 3 Fig. 4
Fig. 5 Fig. 6 Fig. 7 Fig. 8
Fig. 9 Fig. 12
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“the kodak” 1885
it got simpler
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1850
1920
1950
1970 1990
2000
2010
but that was just the beginning
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!
Load Shoot Unload Develop Enlarge Print Store Share
35mm
if we map the user’s journey...
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!
Load Shoot Unload Store Share
35mm instamatic 1985
each advance removes steps…
Develop
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!
Load Shoot Store Share
polaroid 1970
reduces effort…
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!
Shoot Store Share
and simplifies the process
canon digital 2000
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Shoot Store share
iPhone 2007
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it’s all about the experience …
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… and the experience must adapt to suit the consumer
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let’s apply this to the web
static web 1990 browser html http }
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php
dynamic web 1995 mysql apache } Linux
static web 1990 browser html http }
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content
profile
template
deploy plan
design
paywall
auth system
error handler
xml/json/rss
file system
email handler
css/js db schema queries relate
data
geo integration
seo
rest auth
backup system
web service
The site builders journey in the dynamic web
caching rest endpoint
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assembled web
modules 2005 } themes
web services
php
dynamic web 1995 mysql apache } Linux
static web 1990 browser html http }
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The assembled web made the journey many times simpler
ontent
core modules theme content deploy configure
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assembled web
modules 2005 } themes
web services
php
dynamic web 1995 mysql apache } Linux
static web 1990 browser html http }
What Is Next?
? 2015 }
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The next 10 years will bring a new wave of innovation
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Uber
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All these technologies
will come together
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assembled web
modules 2005
} themes
web services
php
dynamic web 1995 mysql apache } Linux
static web 1990 browser html http }
2015 } We are at the beginning of the fourth wave experience
web
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what is the !Experience web?!
1 commerce 2 search
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STEP 1 Catalog
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STEP 2 Website
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STEP 3 Find + Select
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STEP 4 Add to cart
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STEP 5 Create Account
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STEP 6 Enter Payment
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STEP 7 Enter Shipping Info
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STEP 8 Review + Submit
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STEP 9 Product Shipped
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STEP 10 Wait 3-5 Days
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Imagine what it could look like.
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From “1-click purchase” to “1-blink purchase”
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what is the experience web?
1 commerce 2 search
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Search was just search
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Search was just search
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Search is becoming an experience
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Search is becoming an experience
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Will it be the whole experience?
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Displayed anywhere, any way!Responsive out-of-the box, but flexible enough "to also create mobile apps
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“disintermediation”
(a big word for cutting out the middleman)
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The web is disintermediating
brick and mortar
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Google is disintermediating
the web
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Chrome chromecast
Maps
Drive
Glass Nexus Nexus
car
wallet
Gmail
Google+
Google now youtube
nest
it’s not just google experience
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experience
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The open web is closing up
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We won’t be able to stop it
It drives business
$ It’s easier for users
C B A
flights from Boston
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On the other hand
You want to own the experience
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You don’t want to share customers 1
You don’t want to share customers
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My recent Amazon purchases
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You want to own the experience
2
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300 completely custom artist experiences on Drupal
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340 Unique digital experiences built on a "common platform – empowers "store managers to localize each store site
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!The Rise of the
Experience Web:!Why Your Company Must Adapt to Survive
!Steve Bennett, Regional Director UK!
28th October 2014!!
