FASHIO

N MARKETI

NG AND

MERCHANDISIN

G

BASIC FASHION AND BUSINESS CONCEPTS

Chapter 1The Meaning of Clothing and

Fashion

FASHION REVIEW

1. Clothing provides protection to the human body from four main categories. Name these and give one example of each.

WeatherEnvironmental dangers

Occupational hazardsEnemies

Weathercoats

gloves

long underwear

wide-brimmed hats

windbreakers

water-repellent jackets

Environmental dangersshoesspace suitssterile glovesface masks

Occupational hazardshard hatssafety gogglesprotective helmetsglovespadsspecial shoes and boots

Enemiesbody shieldssuits of armorarmy helmetscamouflaged fabricbulletproof vestsreflective

vests/jackets

FASHION REVIEW

2. How does adornment fulfill psychological needs?

Attractive decoration of the body provides a psychological feeling of well-being.

FASHION REVIEW

3. How does identification fulfill psychological needs?

When people dress like others of a group, clothing fulfills the need to belong.

FASHION REVIEW

4. Why are dress codes often used by schools and businesses?

Besides achieving group identity, the clothes help the group members maintain a certain discipline of behavior.

FASHION REVIEW

5. What molds a society’s standards of decency toward how people cover their bodies?

The culture and social system

FASHION REVIEW

6. Give three examples of clothing items or features that give people higher status in our society?

Fur coatsExpensive jewelryDesigner labelsService sripesSchool letter

FASHION REVIEW

7. Explain how a person’s values and attitudes affect the selection of certain clothes.

They are the basis of a person’s decisions, lifestyles, code of ethics, and feelings or reactions.

FASHION REVIEW

8. Explain how conformity versus individuality affects the selection of certain clothes.

Peer group pressure encourages people to conform and to gain a feeling of belonging. On the other hand, people also communicate their individuality by using self-expression in their clothing.

FASHION REVIEW

9. Explain how personality traits affect the selection of certain clothes.

Personality traits affect the amount of decoration, comfort, economy, and other factors in peoples’ clothing choices.

FASHION REVIEW

10. Give an example of a clothing need versus a clothing want.

Student response

FASHION REVIEW

11. In what ways is fashion an art? In what ways is fashion a science?

As an art, fashion thrives on creative, innovative, forward-thinking ideas. As a science, fashion uses chemistry and technology to design, mass-produce, distribute, and sell fashion goods.

FASHION REVIEW

12. Explain the statement, “for individuals, fashion is both highly personal and very public.”

Personal fashion choices are a result of individual responses, yet can be constantly seen outwardly by others.

FASHION REVIEW

13. Explain why clothing tends to look “perkier” during prosperous times.

Styles are often brighter and more adventurous in good times, since people are willing to try new, different fashions.

FASHION REVIEW

14. Why are some styles said to be “homogenized”?

They are produced in such large quantities and accepted by such a mass of people that they all seem to be alike.

FASHION REVIEW

15. Describe a current fashion.

Student response.

FASHION REVIEW

16. Explain why avant-garde clothes are not considered to be fashions of the times.

They are too unconventional and startling to be considered fashions.

FASHION REVIEW

17. Give three examples of classic garments.

Student response.

FASHION REVIEW

18. What does “good taste” in fashion mean?

Good taste in fashion is often considered to be a well-designed outfit with fashion acceptance worn by someone on whom it looks appropriate.

ASSIGNMENT # 1

1. Add the 24 Chapter 1 fashion terms to quizlet.

2. Heading: Fashion Marketing Chapter 1 The Meaning of Clothing and Fashion

3. Twenty-four terms plus definitions.

4. Print a copy of terms for a daily grade.

5. Take a pre-test; all multiple choice questions; all 24 terms; daily grade.

ASSIGNMENT # 2

Prepare a timeline/chart of fashion throughout the decades starting with the “Roarin’ 20’s.”

Decade Visual Socio-Economic Fashion

Factors/Influences Trends

1920

1930

1940

1950

1960

1970

1980

1990

2000

2010

ASSIGNMENT #3

Chapter Test