Fashion Marketing & ManageMent

erin Colleen Pearl

table oF Contents

trends & ConCePts in aPParelFashion show ProduCtion &

event Planningbusiness writing & sPeCial

toPiCsPubliC relations

advertisingCatalog develoPMentProduCt develoPMent

entrePreneurshiPinternshiP

trends & ConCePts in aPParel This course is a comprehensive study of trend forecasting, demographics and social issues that affect fashion and related industries. The purpose of this project was to fashion fore-cast the Fall 2009/Spring 2010 Burberry ap-parel line by determining buying patterns, consumer habits and current market trends in order to predict future trends. I conducted research on the consumers and their buying patterns, and chose my collections based on my findings of who Burberry’s target market is. The programs used in order to create my proj-ect were; InDesign CS4, and Photoshop CS3.

Fashion show ProduCtion & event Planning

This course was designed to aid in the develop-ment and understanding of special events requir-ing planning and implementation. Starting with no budget and less than nine weeks to plan and put on a fashion show; the class is required to pick four group leaders and split into four committees: Pro-motions, Merchandising, Staging and Modeling. The show benefited AVMRA, American Veterans Motorcycle Riders Association. The charity assists veterans and families of veterans by providing aid to those in need. As head of the Promotions Committee, I helped assist fellow classmates in or-ganizing, creating daily tasks lists, and collected feedback and progress reports from other group members. I organized bakesale fundraising events for the whole class to participate in and to help raise awareness for AVMRA and the fashion show.

business writing & sPeCial toPiCs

Business writing is conducive to be able to communicate in writting for a professional environment. A variety of materials must be written for a business: memos, letters, news summaries, proposals, presentations and copy for advertising or marketing. In this course I developed skills in order to write book proposals, broadcast scripts, documentary proposals, editors piece, and a daily blog featured on blogger.com. A radio station tour was also required to see behind the scenes and development of the broadcasting process. The class revolved around the final project in which you were to keep a journal and jot down; brainstorming ideas, short and long sto-ries, daily journal entries and inspirational thoughts. Programs used in this course was Microsoft Word.

FOR IMMEDIATE RELEASEContact: Redhead PR Tel.334/556-8790Cell Phone: 447/336-6730Email: redhead@pr.com

Madrigal LA Launches New Store Opening, and Features House of Harlow 1960 Collectionwww.madrigal.com

Nicole Richie Appearing at Madrigal Launch

Los Angeles, July 1, 2010 Nicole Richie Features House of Harlow 1960 Collection at Madrigal LA.

Madrigal features bohemian vintage clothing, artisan jewelry, and ethnic inspired prints. Celebs such as Ashlee Simpson- Wentz, Mary Kate and Ashley Olsen have been spotted wearing Madrigal’s signature embroidered skirts.

Madrigal already has two successful locations in Chicago, and New York. Bringing the store to LA will bring more boho inspired clothing, and retro fashion to the west coast.

Nicole Richie’s House of Harlow 1960 Collection was a collaboration of professional jewelry designer, Mouawad. The jewelry ranges from $30 - $150, and materials includefeathers, leather, abalone stones, and gold plated pieces. The collection includes shoes, accessories, perfume, and style books.

The collections’ newest addition of children’s clothing and accessories is set to be launched at Madrigal’s store grand opening.

House of Harlow 1960 is also sold at Kitson, Shopbop.com, Amazon.com, and Magnums.net. For information on Nicole Richie, and her latest threads check out http://nicolerichie.celebuzz.com/

Contact:

Erica Downing or Carla Monahan556.998.5437Erica@Madrigal.comhttp://www.houseofharlow.comhttp://www.madrigal.com

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Starbucks RED 7 Stages

1. Currently, millions of individuals die every year without proper healthcare. Don’t you want to help less fortunate individuals living with HIV with proper medicine, and care? What if one of your family members had to live with HIV? Would you just let them die, or would you help them?

2. It’s important to help out individuals that are dying without proper medicine. Their health is important to us! What if this was you? Would you want someone to help if they could?

3. (STARBUCKS) RED has already contributed to the global fund and is equal to nearly 14,000,000 days of medicine. Every time you buy a (STARBUCKS) RED product or make a pur-chase with your (STARBUCKS) RED Card, a contribution of 5 cents goes to the Global Fund to help people living with HIV in Africa.

4. We need your help! Don’t you want to do your part? So start using your (STARBUCKS) RED card to day! Everyone deserves a chance at life. We are fortunate to be healthy let’s make a difference in someone else’s life!

5. It’s up to you! Do the right thing! Make that purchase, and make an impact! Don’t ignore this issue because what if this was you living with this disease? Wouldn’t you want someone to help you?

6. You can take a stand now by visiting our website to learn what you can do. So many don’t understand the severity of this disease, we can fight this together! Take a stand now!

7. Don’t turn your back. Be sincere, and make a difference and join our cause. These are hu-man beings who are in need of medicine, and care. This really can make an impact!

PubliC relationsThis course focuses on the advantages and op-portunities of creative partnering in marketing and Public Relations organizations. This aids in the development of innovative, cooperative marketing strategies and programs. This course is designed to give you the skill set to create a crisis communication plan, celebrity image con-sultations, brochures, speech writing for political campaigns, and non-profit budget plans. Pro-grams used were Microsoft Word and Microsoft Powerpoint.

FOR IMMEDIATE RELEASE

Wendy BucklerMystique PR9768 Montego Dr.Chicago, IL 60018Office: 773-222-3456Fax: 773-222-3457Cell: 312-233-4159Available M-Sat: 8:00am – 5:00pmhttp://www.wbuckler@mystiquepr.comhttp://www.wbuckler@yahoo.com

Gwen Stefani and No Doubt Team UP For (RED) Charity Auction, Featuring L.A.M.B. Collection.

Come out and join us and help raise money for the fight against AIDS in Africa.

May 20, 2010 – Chicago, IL. Gwen Stefani and No Doubt will auction off pieces from L.A.M.B. Collections, in honor of raising money for (RED). (RED) is a non-profit organization that distributes medicine to dying civilians in Africa. The fundraiser will be held Friday, July 17, 2010 at House of Blues in Chicago, IL. Doors will open at 6:30pm. The auction will begin at 8:00pm. Snacks will be provided in the Foundation Room at 7:30pm.

The mission is to create awareness, and take action in the fight against AIDS in Africa. 33 million people in the world have AIDS, 22 million live in Africa. Every dollar goes to helping provide our brothers and sisters with medicine for this devastating disease.

Contact:

Gwen Stefani555.556.5598http://www.gwenstefani/L.A.M.B.comhttp://www.joinred/gwenstefani/charityauction.com

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05- 20- 2010

Mrs. Cathy MorrisonEditor-in-ChiefChicago TribuneChicago, IL 60654

Dear Mrs. Morrison,

I am sending this press packet to you, so you will be the first to cover this celebrity event. On Friday July 17, hundreds of lives will be saved! Gwen Stefani along with No Doubt will auction off pieces from L.A.M.B. Collections, in honor of raising money for Join (RED) Foundation.

(RED) is a non-profit organization that distributes medicine to civilians dying of AIDS in Africa.

The charity auction will take place at the House of Blues. The purpose will be to raise money for the (RED) fund.

Currently, millions of individuals die every year without proper healthcare. It’s important to help out individuals that are dying without proper medicine. Their health is important to us, and by hosting the auction we can make a difference.

I’ll be in touch if you have any questions or concerns. I will look forward to seeing you there!

Sincerely,

Erin PearlMystique PR Coordinator

Come Out and Join Us For The (RED ) Charity Auction! Hosted by: Gwen Stefani and No Doubt Featuring L.A.M.B. Collection at House of Blues!

Auction will be held:

Friday July 17, 2010 atHouse of Blues329 North Dearborn StreetChicago, IL 60654312 - 923 – 2000

Doors: @ 6:30pmAuction: 8:00pm

21 and up

Snacks will be servedIn Foundation RoomAt 7:30pmAdmission: $35

advertising

This course focuses on the role of advertising andpublic relations in the dissemination and promotion of apparel and accessory products, as well as the creation of brand name and label recognition, image and special product features. The final objective is to identify the components of an advertising campaign by relating the importance of an advertising campaign to a retail business by Identifying both the analytical and creative processes in developing an advertising campaign. The final project is an accumulation of market profiling, segmentation and branding. ap-plied to creating an integrated marketing campaign. programs used were Adobe InDesign CS5.5, Adobe Pho-toshop CS5, Adobe Illustrator CS5 and Microsoft Word.

Online ModCloth Ad

Elle Magazine Cover

Elle Magazine Tear-Out Insert

Catalog develoPMent

In this course the exploration of forms of retailing in-store and non-store retail-ing such as; electronic retailing, direct mail, multi-level marketing, telemarketing and the Internet. We then create a a final project catalog and web pages to core-spond to the non-store retailing method. I chose David’s Bridal for my final catalog rep-resentation. The catalog is for Spring 2010 and focuses on a fun, whimsical beachy des-tination wedding theme. The programs used were; Adobe InDesign CS3, Ado-be Illustrator CS3 and Photoshop CS3.

ProduCt develoPMent

This course focuses on how we take products from concept to marketplace by researching trim and fabric markets. We analyz trends for development of private label merchandise. Prototypes are de-veloped, manufacturing and budgetary issues are analyzed in implementing a new collection based on a company’s product line.

AHPROGRAM:

DESIGNER:

DATE:

DATE REVISED:

SIZE:

PD#: MATERIAL/CONSTRUCTION NOTES:**SEE SPECS

COLORS:

PILLOW CASE FRONT PILLOW CASE BACK

FLAT SHEET FITTED SHEET COMFORTER FRONT COMFORTER BACK

SPRING 2013

DESCRIPTION: 6 PIECE DECORATIVE SHEET SET # SP13ECP0299012345 SEASON: SUMMER 2013

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BED SET ERIN PEARL

05/07/2012

06/09/2012

please refer to attached sheet for CAD# for further instructions

Decorative Pillow

Description: STYLE # SP13ECP029901 - Flat Sheet, Robins Egg Blue Season: Spring 2013

PD#

PROGRAM:

DATE REVISED:

DESIGNER: DATE:

SIZES:

SP13ECP029901 FLAT SHEET ERIN PEARL 05/14/2012 06/04/2012 90 x 102 SQUARE

MATERIAL/CONSTRUCTION NOTES: 1) COTTON 2) STITCHED TRIM

REFERENCE IMAGE FOR TRIM DETAIL

REFERENCE IMAGE FOR FLAT SHEET CONSTRUCTION 80” 80”

60”

60”

Stitching 10” From Top

Please refer to attached sheet for CAD# 5692

FABRIC SHEET BY VENDOR: PAGE #

COMPANY NAME:

ADDRESS: GROUP NAME: Floral

Frenzy

CLASSIFICATION: SEASON: Spring

PHONE: GARMENT LABEL: Apt. 9

FAX: COLORWAY:

FABRIC INFORMATION SWATCH

PRICE/UNIT OF MEASURE SKETCH

Designer Initials DELIVERY COMMENTS

FABRIC INFORMATION:

COLOR/SIZE/WIDTH:

PRICE/ UNIT OF MEASURE:

DELIVERY: COMMENTS:

DATE CREATED: DATE MODIFIED: DATE RELEASED:

APT 9 - Kohl’s

Cotton

Flatsheet Queen 90 x 102

16-5112 TCX

: ECP

STYLE # ECP_029901Kohl’s

N56W17000 Ridgewood Drive

Menomonee Falls, WI 53051(262) 703-7000

(262) 703-6363

3.5/Yards

06/11/2012 05/06/2012 06/09/2012

e n t r e P r e n e u r s h i PIn this course we explore innovation and rapid change as we relate to the entrepreneur. Is-sues regarding financial, behavioral, orga-nizational and marketing challenges facing emerging enterprises are discussed. We cre-ate a business plan for the start-up of a new fashion-related company, product or service. Special emphasis is placed on the disciplines of planning that are vital to individual succes.Programs used were; Microsoft Excel, Microsoft Word, Adobe InDesign CS5.5, and Adobe Pho-toshop CS5.1.

SPRING 2010 OTB PLAN

FEB MAR APR MAY JUNE JULY TOTAL AVG INV =BOM INVENTORY $45,375 $75,504 $66,066 $63,525 $58,443 $58,443 $57,406

SALES $18,150 $29,040 $25,410 $25,410 $25,410 $25,410 $363,000% TO TOTAL 5.0% 8.0% 7.0% 7.0% 7.0% 7.0% 41.0%

STK/SALES 2.5 2.6 2.6 2.5 2.3 2.3 STK TURN = 6.3

MD $2,723 $3,630 $2,723 $2,723 $2,723 $3,630 $18,150% TO TOTAL 15.0% 20.0% 15.0% 15.0% 15.0% 20.0% 5.0%

EOM INVENTORY $75,504 $66,066 $63,525 $58,443 $58,443 $34,485

PLANNED PURCH @ RETAIL $51,002 $23,232 $25,592 $23,051 $28,133 $5,082 $156,090PLANNED PURCH @ COST $10,200 $4,646 $5,118 $4,610 $5,627 $1,016 $31,218PLANNED IMU% 80.0% 80.0% 80.0% 80.0% 80.0% 80.0% 80.0%

FALL 2010 OTB PLAN

AUG SEPT OCT NOV DEC JAN TOTAL AVG INV =BOM INVENTORY $34,485 $38,115 $106,722 $101,640 $84,942 $21,780 $63,955

SALES $18,150 $18,150 $50,820 $50,820 $65,340 $10,890 $363,000% TO TOTAL 5.0% 5.0% 14.0% 14.0% 18.0% 3.0% 59.0%

STK/SALES 1.9 2.1 2.1 2.0 1.3 2.0 STK TURN = 5.7

MD $1,815 $2,723 $2,723 $5,445 $2,723 $2,723 $18,150% TO TOTAL 10.0% 15.0% 15.0% 30.0% 15.0% 15.0% 5.0%

EOM INVENTORY $38,115 $106,722 $101,640 $84,942 $21,780 $60,000

PLANNED PURCH @ RETAIL $23,595 $89,480 $48,461 $39,567 $4,901 $51,833 $257,835PLANNED PURCH @ COST $4,719 $17,896 $9,692 $7,913 $980 $10,367 $51,567PLANNED IMU% 80.0% 80.0% 80.0% 80.0% 80.0% 80.0% 80.0%

Geographic LocationZola will be located within the West Town and Goose Island community area. This area will be both ideal and beneficial to my business as Wicker Park con-tinues to grow into a mix of boutiques, art galleries, theaters, restaurants, night-clubs and coffeehouses all thriving amongst the influence of the surrounding German, Scandinavian and Eastern European communities in this compact neighborhood. The location is close to the I-90 E and W Expressway so it is eas-ily accessible to the consumer.

Industry TrendZola is a specific apparel and accessory boutique and will be a refreshing concept to the laid back neighborhood vibe. Being a new business it will be easier to make changes within the emerging market and to have a fresh out-look going into a new business.

Target Market/Customer ProfileZola targets women ages 25 to 34 who are creative and energetic individuals who love to spice up their wardrobe with a bohemian aesthetic. They love to look fabulous but effortlessly, you should be able to just get up and go and look awesome. They might wear clothing by their favorite iconic fashion diva Nicole Richie and mimic fashion style of celebrity Jennifer Aniston. These outgoing artistic women love to find key pieces to accentuate their already fabulous wardrobe.

Floor Plan

internshiP

The AI internship program is monitored where students work part-time in a professional workplace approved by their department applying their knowledge, skills, and profes-sionalism in a program-related environment. School staff members coordinate the program with upper-level stu-dents. Available to qualified students who obtain approv-al from the Academic Department Director. Students arerequired to keep a log, complete discussion questions weekly and post responses to other class mates and are required to communicate weekly with Career Services and professor to maintain attendance requirements. During the course students report to class three times chosen by the instructor during the quarter. Then which provide feedback to professor and to other class mem-bers about they’re experiences. A final project is due at the end of the internship or by end of final day to pres-ent what was learned and experienced during internship.

Be Brilliant mannequin Footprint Womens Way Lower Level

Jenni by Jennifer Moore for Macys Fleece Display

Table displays Lower Level

Be Warm Footprint Lower Level Textiles

Christmas Footprints RTWLauren Ralph Lauren Display Lower Level

Calvin Klein Footprint RTW

Tommy Hilfiger Footprint RTW

Ralph Lauren Footprint RTW

Christmas Be Sweet Candy Footprints Lower Level

Be Home Footprint Home Department Lower Level

Christmas Trees displayed on top of cosmetic booths, Cosmetics Department first floor