Date post: | 07-Aug-2015 |
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NAME & I.D. OF THE GROUP MEMBERS
SL NO.
NAME OF THE STUDENT IDENTITY NUMBER
1 S.M.NAZMUL ALAM 131-092-0-135
2 HASAN MAHAMMUD NAYEEM
131-083-0-135
3 SUBHA JUTI MAZUMDER 131-080-0-135
4 ZAHIDUL HAQUE MAZUMDER
131-079-0-135
5 ARJUN GHOSH 131-056-0-135
4
IntroductionGeniusity fashion is one of the leading all
kind of Garments Manufacturing & Exporting as well as Garments sourcing agents operating from Dhaka Bangladesh.
Company Overview Business Type: Manufacturer, Main Products : T-shirt,Shirt,Pants,Tank
Top,Polo Shirt,Jeans,Jacket. Location : Dhaka Year Established : 2011 Total Revenue : 2.5 – 5 million Doller
HISTORYIn 2010, we 5 of our friends make a plan for fashion house.
We First invested for this fashion brand at the end of 2010.
In January,2011 First of all we open our first outlets on Gulshan,that is now our brands headquater.
At the end of December 2011, we open our 2nd showroom at Uttara.
And finally in the year of 2013, we open two new outlets on Bashundhara city shopping mall & Eliphantroad.We also open a showroom in Chittagong in this year.
Marketing Statement of GENIUSITY Fashion
Two types of Statement1.Mission Statement
2.Vision Statement
Marketing Statement of GENIUSITY Fashion
Mission Statement:“GENIUSITY encourages the creativity and promotion of individualism through style and fashion at affordable prices.”
GENIUSITI’s mission statement itself shows that:
•The business is in clothing industry.•Its market is all society members.•Geniusities value and goals are related
tosatisfaction the customers matured tastes.
Marketing Statement of GENIUSITY
Vision Statement:
“GENIUSITY will efficiently,
competitively, and technologically
provide quality and fashionable t-
shirts & Jeans at affordable prices for
teenagers and young adults, while
growing from a small start-up
business to a household brand name.”
Our Marketing Objects
People love and trust our company.We will market and distribute the
most appealing and widely
available. Our products
define quality, style and function.
We will clothe the world .
Overall marketing objectives:Increase consumer Satisfaction,decreasedissatisfactionof theplus size consumer
Increase purchase frequency amongplus size customers
Increase brand awareness and favorableattitudesamong consumers
Marketing Plan for Geniusity FashionMarketing Plan for a fashion brands is a most
important issue. We focused on choosing the correct area district
for our stores in each city we decided to target. Moreover, we believed in settling our stores in a high population and traffic areas in each particular city. Because we knew the importance of establishing the recognition, thus, they always attempted to arrange our shops in prestigious districts neighboring other high clothing manufacturers.
Marketing Plan for Geniusity FashionWe have 5 outlets:
1.Gulshan-the headquarter2.Bashundhara city Shopping mall
3.Uttara4.Elephandroad
5.Chittagong
Marketing Plan for Geniusity FashionTo make a profitable brand,Every company
should have the Brand Ambasedor.For These purpose we have a brand ambasedor who is a experienced,specialist on marketing department.
He is Salman Hasan, who have passed his five years job experienced
on a multinational company named NESTLE.
Marketing Plan for Geniusity FashionMajor Strategic Planing for Our company:Make Flat organizations Networking & Communicating with
customers.Clerar level of responsibilities from
consumers.Well defined ling & responsibilities.Team work with responsible leadership.Affordable price for customers.Products avilability all over Bangladesh.
Marketing StrategyThe strategic plan defines the company’s overall
mission and objective and hopes to achieve company’s objectives.Through market segmentation , targeting and positioning the company decides which customers it will serve & how.The company also designs a marketing mix made up of factors under it control product,price,place & promotion.
Marketing StrategyOur companies basic strategy is to cover all of the cities
over the country.
That’s why? Because we want to keep t-shirts,Polo
Shirts,Jacket & jeans at a affordable price to all over the country.
Marketing Strategy
We also target new generation to build a strong
relationship by providing various stylish products.
Marketing Strategy
We want to move customers towards our products. That’s why we are offering new design continuously
Marketing Strategy
We also arrange many fashion
shows for young generation to
entire their mind with our
products.
Market Segmentation for Geniusity Fashion
Our segmentation can be described by the principles of demographic segmentation.
The target customer is usually aged 16-30, with a mid-range income. As part of his/her occupation fashion trends is usually on top.
Market Segmentation for Geniusity Fashion
But not only from a demographic view our segments its targets, our products are also designed based on a psychographic view based on customers hectic lifestyle
There is a list of GENIUSITIS segmentation:
We have segmented the product on the following basis: Geographic Segmentation
Demographic SegmentationPsychographic Segmentation
Geographic Segmentation:
In this segment Geograph is the main part.
Weather is the main topic for this types of
segmentation.
For example –in cold weather area,hot jacket is
preferable but not for hot weather.
Demographic Segmentation:
In Our country there is a huge amount of young generation from 16 to 30,& most of them are college Or university going.For this reason we have made our products that preferable for them.
Demographic Segmentation:There is a lage number of people in different
occupation,so we also make our products for them by maintain of their salleries.
Psychographic Segmentation
In this segmentation,we try to produce our Geniusity
products according to the
Life style &
Personality.
Psychographic SegmentationIn BD, there are difference between City life
& Village Life. Their life Style & Personality is also different.We have maintained these different life style in our products according to their different personality.
Customer TargetingTargeting in Market is a most important
matter for a companies profit or loss. Our Fashion brand is new in Bangladesh,for these we can’t target directly to all class of customer.
SWOT ANALYSISIn order to suggest an appropriate entry
strategy in the Bangladeshi market, it can be useful to use a SWOT analysis.
SWOT ANALYSISThrough this model,
in fact, it is possible to identify the main obstacles the company has to face, the tools it has to overcome them and the characteristics that can favour its success.
Opportunities:1.Online markets offer a huge growth.2.Growth in the different site in Dhaka city
has huge potential.3.National Expansion especially in emerging
market.4.Emerging markets offer the best growth
opportunities.
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Conclution: GENIUSITY is a fashion thats we try to listed on
top ten all over the country by maintaining all of
the sector that we described above. Finally we
have to announcing the end of our presention by
saying……….” Quality Never Goes Out Of Style ”