Fashion Reserve - The Worlds Premier Fashion Design Marketplace

fashion RESERVE The world’s premier fashion design marketplace

www.fashionreserve.com

The fashion landscape•  Fashion: a $1 trillion/year industry

•  Currently employing: 4.2 million people •  Current approach: employ full-time or

freelance designers to sketch designs, approve them, convert to tech packs, and

send to factories

* http://www.statisticbrain.com/fashion-industry-statistics/

www.fashionreserve.com 3

what need does fashion reserve address?

The fashion industry needs designs to

create and produce their products. There

is currently no other option apart from full

or part-time employees. It takes weeks or

months for designs to be made, with

meetings, reworking and amendments.

problemFashion Reserve: a quality controlled

marketplace of fashion design

resources, where designs and details

may be browsed and downloaded with

full licensing – instantly, and cheaply.

solution


The solution: Fashion reserve

A stock marketplace for fashion collections, designs

and design elements


Mood and inspiration Mood and inspiration boards, colour charts, trend forecasts, surveys.

Accessories and brushes Everything you need for vector digital designs, including fills, patterns, brushes and textures.

Fashion designs From hand drawn sketches to Illustrator and Photoshop multi-layered creations, figurines and body details.

Technical packs Full designs with measurements, bills of materials and grading charts.

Fashion photography Model, catwalk, product and lifestyle shots of surpassing quality.

What do we sell on Fashion reserve?


WIN

Designers make money, and can even use Fashion Reserve to showcase their

portfolio and be contacted for commissions.

fashion RESERVE

6

WINDesigner retailer

Retailers save time and money, and they can cut down on staffing costs. Designs

are instantly downloaded and fully customizable.


How doesIt work?

Designers and students upload their work to Fashion Reserve. They are then checked for quality and originality. The images are then published and are bought by others. Fashion Reserve takes a 20% commission on every sale.

Fashion reserve

20%commission


Marketing timeline

1st August 2015

Initial SEO optimization, testing response on LinkedIn and professional networks.

Beta launched

15th August 2015

Vendor affiliate system to be launched. Interest from

famous fashion design mentors.

Affiliates

August-october

Aiming to populate the site with content. Every

item available for download increases our

SEO score.

CONTENT

October onwards

Adwords, Facebook campaigns, contacting fashion schools, further building up the affiliate network.

Find customers


Initial feedback – 100% positive


The differences

patternbank Fashion reserveFocused solely on prints and patterns.

Full range of fashion design elements, full discussion and forum functionality.

Who are Fashion Reserve’s competitors?


The differences

Designer’s Nexus Fashion reserveAlthough free, very limited range – no marketplace functionality.

C lean look, fu l l range, scalable.

Who are Fashion Reserve’s competitors?


TARGET MARKET

students

Students currently studying in the US alone.

designers

People registered on LinkedIn as ‘fashion

designer’.

producers

People on LinkedIn involved in fashion

companies.

retailers

Fashion retailers in the US

(www.firstresearch.com)

22,700 71,635 3,700,000 100,000


Our18 month goal

2800vendors

153,000Cumulative uploads

13,000Downloads/month

$96,800 Monthly revenue


our 18 month targets in focus

* if 1 customer downloads 4 products in a month.

2,800Vendors needed

3.9%

0.3%3,460*Customers needed

of all LinkedIn fashion design industry

of all LinkedIn fashion designers =

=


Average price per download

$7


David Szendzielarz § Former co-founder and regional director of Fashion Days discount online fashion retailer, the top fashion shopping club in the region. § Set up, legals, recruitment and daily operations of 9 country branches, 150 people. § Managing a cash flow of around €60 million per year. § Detail-oriented, natural leader. § Successful acquisition of the company by the Naspers Group in December 2011. § Working full time on Fashion Reserve since February 2015

•  Software and web developer

•  Lead developer on several Ruby On Rails projects, including the development of an extensive ERP system for a hydraulic engineering company near Munich.

•  From 2009 senior .NET developer, developing and maintaining the entire company's proprietary ERP software.

•  From 2014 devotes his entire time to developing the platform.

Stefan Milev

•  Marketing expert with a primary focus on digital

•  Experienced in spending good money for good return across the globe, managing 7 digit budgets for multiple companies across 40+ markets

•  Very good e-commerce knowledge, was hired by Telenor to lead their e-shop development

•  Part of Fashion Reserve since July 2015

OUR TeamAll team members are cofounders.

Johann Daberger

CEO

CTO

CMO


OUR platform

Easy to register and upoad your designs. Easy to download – no registration required. Browsable categories, fulltext search and filtered search functions. Pay by credit card

and Paypal.

Simple and elegant

25


We are

Easily browse and purchase designs from you phone or tablet. Check your sales and revenue.

responsiveChange shape to your pictures


Investment opportunityTo achieve the figures above, we require investment to ensure: •  A rock solid, scalable product •  Tailored, high ROI marketing to initially gain content, then

to target customers •  A super smooth user journey, from landing page to

checkout •  Initial HR and travel costs for sales pitches to fashion

retailers/publishers We demand success: We are committed to making Fashion Reserve a byword in the Fashion industry – from student to big-name fashion houses and retailers. With your investment, we can make this a reality. We look forward to sharing our success with you.

“This is so exciting, I honestly wish this was available during my college days, it’s a truly awesome concept!” Schaumin Chanel Alexander Freelance Fashion Designer and Illustrator

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fashionreserve.com

+34 635 307 152

linkedin.com/company/fashion-reserve

facebook.com/fashionreserve

twitter.com/fashionreserve

fashion Reserve The world’s premier fashion design marketplace.

THANKS for your Attention

Date post:	12-Apr-2017
Category:	Investor Relations
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Fashion Reserve - The Worlds Premier Fashion Design Marketplace

Investor Relations