CONTENT MARKETINGFOR FASHION TECH STARTUPS

CRISTINA QUITANIA

the ult imate guide to

Founder/Host Refashion.co

CRISTINA QUITANIAFounder/Host Refashion.co

Content marketing is about communicating

what your business does, not what you sell.

”“

!"#$%&'#()**

27 millionPieces of content are shared every single day.

blog postsphotos

podcastsemails

tweets

facebook posts

pinsmemes

comics

tutorials

lists

ebooks

whitepapers webinars

webinars

infographics

newslettersslideshows

blog posts photospodcasts

emails

tweets

facebook posts

pinsmemes

comics

tutorials

lists

ebookswhitepapers

google hangouts

webinarswebinars

infographics

newslettersslideshows

54%Of consumers say they would consider ending a relationship with a brand that fails to directly deliver tailor made, relevant content to them.

challenge“

”

pay offboosting

salescustomerretention

engagedcommunity

brandawareness

Influence”

pay offContent

marketing

story telling

personalization

authenticity

advertising technology

“”!)+,**"%-.$)#

Founder & Designer, Wren Studios

story telling

Founder & Designer, Wren Studios

$1,500 shoestring budget + single day shoot 14,000% lift in website visits / 96% new visits

14,000% LIFT in sales

1.1M shares on Buzzfeed alone

1,511,985 total shares

“/"0,1%0,**,!

Co-Founder & CEO, Stylit”

personalization

4X higher email click through rate100,000 users with 30% weekly retention engagement cart size upsell

4X higher email click through rate100,000 users with 30% weekly retention engagement cart size upsell

63%Of US shoppers trust customer photos more than brand photos.

“*2)1)%!"33)0 ”

authenticity

9.2% LIFT in sales

13.3% LIFT in wholesale

2% Lift in order value

“”

)1)#/.0)

”

advertising

#/"0%&.0,4"-,0.VP of Digital Strategy, Alex and Ani

“”

4X higher email click through rate100,000 users with 30% weekly retention engagement cart size upsell

555% lift site traffic during Super Bowl

250% LIFT in sales

#1 for brand tweeters

“”

CMO, Kate Spade

4X higher email click through rate100,000 users with 30% weekly retention engagement cart size upsell

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technology

CMO, Kate Spade

“We’ve seen a HIGHER sell through for products on the table”Allows you to leverage already existing contentAllows you to track every time a product is touch &

6)#-5%,02)#"-2,1)

For my next presentation on the state of fashion tech / subscribe to our podcast

vis itrefashion.co

voteFor our panel on Fashion Labs, Hackathons and Accelerators with Decoded Fashion at SXSW 2015

Graphic DesignMarconi Torres, Refashion.co

thank you