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Fashion Trend Forecasting 2016
Fashion Trend Forecasting 2016
27 February 2015
Assignment of European Fashion History
Assignment No: 04 (Four)Topic: Fashion Trends Forecasting 2016
Submitted To
Lina RezwanaStudied at Shanto-Mariam University of Creative Technology
Course Instructor European Fashion HistoryDepartment of Professional Course of Fashion Design
National Institute of Design (NID)
Submitted By
Mahfuza Akter [Mili]ID : 020-014-005
[email protected] (Student of Professional Course of Fashion Design NID)
Batch no. 21
National Institute of Design (NID)
Fashion Trend Forecasting 2016
Abstract
Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear. Trend forecasting is an overall process that focuses on other industries such as automobiles, medicine, food and beverages, literature, and home furnishings. [Fashion forecasters are responsible for attracting consumers and helping retail businesses and designers sell their brands. Today, fashion industry workers rely on the Internet to retrieve information on new looks, hot colors, celebrity wardrobes, and designer collections.
Each retailer's trend forecasting varies and is mainly dependent upon whether the company is a wholesale brand or private label developer. "Every season, there are hundreds of designers showing breathtaking collections that the average consumer will never see. What does matter is who sees them—the in-house designers and buyers at fast fashion retailers, people who are paying close attention, identifying and predicting which styles, patterns and cuts will appeal to the average woman."
Larger companies such as Forever 21 have their own trend departments where they follow the styles, fabrics, and colors for the upcoming seasons. This can also be referred to as vertical integration. A company with its own trend department has a better advantage than those who do not because its developers are able to work together to create a unified look for their sales floor. Each seasonal collection offered by a product developer is the result of trend research focused on the target market it has defined for itself.
Product developers may offer anywhere from two to six seasonal collections per year, depending on the impact of fashion trends in a particular product category and price point. Women's wear companies are more sensitive to the whims of fashion and may produce four to six lines a year. Men's wear companies present two to four lines a year, and children's wear firms typically present three to four seasonal collections. For each season a collection is designed by the product developers and is based on a specific theme, which is linked to the color and fabric story.
A merchandiser also plays a key role in the direction of upcoming trends. Different from developers, merchandisers have much more experience in buying and are knowledgeable in what consumers will be looking for. The designer takes the particular trends and then determines the styles, silhouettes and colors for the line and garments while creating an overall theme for the particular season.
Individual bloggers also contribute to fashion forecasting and influence designers and product teams.
Fashion Trend Forecasting 2016
TABLE OF CONTENT
1. Introduction 1
2. Spring/Summer 2016 Women's Color Trend Forecast 3
3. Top 10 Colors, Women's Market S/S 2016 3
4. Women's Accessories S/S 2016 Color Trend Report 4
5. Women's Key Fashion Color S/S 2016, a Must-Have 5
6. Women's Intimates Trend Inspiration S/S 2016 Color and Mood 6
7. Women's Accessories Trend Forecast S/S 2016, the Commune 6
8. S/S 2016 Print and Floral Patterns, Ditsy to Bold 8
9. Women's Color S/S 2016, Pastel Direction 9
10. Top 10 Colors, Men's Fashion Market S/S 2016 10
11. Mr. Tropicana Men’s Color S/S 2016 11
12. Revamped Print Classics, Menswear S/S 2016 12
13. Menswear Metallics S/S 2016 13
14. Graphics S/S 2016 Men’s and Women’s Trend Forecast 14
15. Activewear Forecast Women + Men S/S 2016 15
16. Women's Pastels S/S 2016 17
17. Women's Maxed-Out Embellishment S/S 2016 17
18. Boys Kid's Market S/S 2016 Seasonal Trend Forecast 18
19. Girls Kid's Market S/S 2016 Seasonal Trend Forecast 19
20. The New Neutrals, Women's Trends S/S 2016 20
21. CONCLUTION 22
Fashion Trend Forecasting 2016
INTRODUCTION
To cope with the ever-changing technologies, the markets and consumer are rapidly evolving from traditional, static, demographic-based criteria to more towards dynamic, modern, mood, lifestyle and psycho graphic influences.
Fashion trend forecasting resources help predict trends in the fashion industry. Fashion & trend forecasting is the prediction of mood, behavior and buying habits of the consumer at particular time of season. It is no longer a question of finding your markets or consumers by age, geography or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion & geographic locations, it is also dependent on fashion cycle and plays a major role in introductory phase of recurring fashion cycles.
Fashion trend forecast calculates as following:Season > Target Market > Consumer >Colors > Fabrics > Silhouette > Texture > UsageUnderstanding fashion trends forecast is one of the most arduous and calculative work for all, we know most of top business houses around the world totally rely on designers for understanding the same, but on the other side there are others who dont believe in it at all. In current times when we look at technology we know nothing is by chance and there are people who are working behind the scenes, day and night to make things appear easy and affordable to us. Question, which often comes to our mind, is which trend forecast to use and how we can understand it better. Many technological forecasting methods have been reported in various forecast related books & mentioned in literature of many countries, and they have been successfully applied widely. As trend forecasting results are mainly influenced by the forecasting method used by the end user, it is of utmost importance to determine the method that will be most appropriate to a business model you adopt. Lets identify the main factors affecting Fashion trend forecasting:
Fashion Trend Forecasting 2016
I searched the web for the Colors , Fabrics , Silhouette ,Texture , Usage etc of the year 2016 and found various information about the fashion trend of 2016 from various brands and fashion houses. I found lots of thing which impressed me and they were given by various renewed fashion brands but I mainly noted down only those which influenced and impressed me.
Fashion Trend Forecasting 2016
Spring/Summer 2016 Women's Color Trend Forecast PAPAYA
Top 10 Colors, Women's Market S/S 2016
CORAL
BURGUNDY
INDIGO
DARK TEAL
PERSIMMON
HAZY TAUPE
MOONSTONE BLUE
BLUE HYDRANGEA
LEMON CHIFFON
PERIWINKLE
Fashion Trend Forecasting 2016
Women's Accessories S/S 2016 Color Trend Report
BLUE HYDRANGA
ROSE CHAMPAGNE
BONE
LEMON CHIFFON
DAFFODIL
PERSIMMON
DARK ROAST
MOSS
BURGUNDY
DARK TEAL
Fashion Trend Forecasting 2016
Women's Key Fashion Color S/S 2016, a Must-Have
Spring Papaya
Mood Board
Women’s Daywear & Accessories
Fashion Trend Forecasting 2016
Contemporary Renditions
Women's Intimates Trend Inspiration S/S 2016 Color and Mood
SAUNTER
PRELUDECOLBALT SKIES
Fashion Trend Forecasting 2016
RESONANCE
Women's Accessories Trend Forecast S/S 2016, the CommuneEditor’s Top Trend Pick
Materials
Fashion Trend Forecasting 2016
Design Details
Fashion Trend Forecasting 2016
Prints & Pattern
Key Items – Footwear Style Guide
Key Items – Jewelry
Fashion Trend Forecasting 2016
S/S 2016 Print and Floral Patterns, Ditsy to BoldBold & Beautiful FloralsMood Board Apparel & Accessories
Ditsy Prairie Florals Apparel & Accessories
Women's Color S/S 2016, Pastel Direction
Fashion Trend Forecasting 2016
Peached Pink Apple Mint
Apparel & Accessories Apparel & Accessories
Top 10 Colors, Men's Fashion Market S/S 2016
GRASS TURF
LIMONCELLO
ORANGE RIND
MAUVE MIST
Fashion Trend Forecasting 2016
DEEP OCEAN
BUTTER SCOTCH
SIENNA BROWN
VINTAGE INDIGO
CHAMOIS
FAINT GREY
Mr. Tropicana Men’s Color S/S 2016Key Color, Mango Lassi
Fashion Trend Forecasting 2016
ACCESSORIESKey Color, Papaya
Revamped Print Classics, Menswear S/S 2016PURIST FLORALS
Fashion Trend Forecasting 2016
MONO MARITIME
Fashion Trend Forecasting 2016
Menswear Metallics S/S 2016
Directional Finishes Luxe Appeal
Foiled & Tinted Junior & Contemporary Applications
Fashion Trend Forecasting 2016
Graphics S/S 2016 Men’s and Women’s Trend ForecastWomen’s MarketChintz
Fighting Chance
Linear Landscape
Nature’s Lens
Psychedelic Dream
Fashion Trend Forecasting 2016
Men’s MarketBotany Study
Nature’s Perspective
Rorschach Test
Scrapbook Collage
Glitch
Activewear Forecast Women + Men S/S 2016
WOMEN’S ACTIVE MARKETVERTIGO Bad gals Airbrushing Nostalgic neon Sweet and Sassy Apathy 6-7. Tattooed and Tweaked Icons
MUD Letter intergrated net print Atlas map Thermal heat
Fashion Trend Forecasting 2016
Peel away beauty Rock mosaic Fingerpaint warrior Tough letter logo / wrap around print
MEN’S ACTIVE MARKET
OPEN MIND Iridescent Urban Word Puzzle Triangle Code Multi Layered Signature Coral Reef Camo Marbleized Polka Pops Water Smeared Shape Clash
MENS MUD TREND Letter integrated net print Atlas map Rock Mosaic Tribal Stripes Micro mud streams Jagged shape shifting Tread zones Stenciled geo pattern over distressed print
Fashion Trend Forecasting 2016
Women's Pastels S/S 2016 Women's Maxed-Out Embellishment S/S 2016Key Color, Luminous Mint Beaded Pattern Statements
APPAREL APPAREL
Fashion Trend Forecasting 2016
ACCESSORIES ACCESSORIES
APPAREL APPAREL
Boys Kid's Market S/S 2016 Seasonal Trend ForecastEditor’s Top Pick for Boys
Fashion Trend Forecasting 2016
Girls Kid's Market S/S 2016 Seasonal Trend ForecastEditor’s Top Pick for Girls
Fashion Trend Forecasting 2016
The New Neutrals, Women's Trends S/S 2016
Fashion Trend Forecasting 2016
Fashion Trend Forecasting 2016
Fashion Trend Forecasting 2016
CONCLUTION For everyone who works in the fashion business it is important to be able to recognize and to foresee social and cultural movements, in order to understand the fashion environment and to be able to operate in the direction in which the fashion industry will move. Being able to anticipate what will happen in the next future is what puts a fashion designer, a retailer or a fashion buyer in the position to make better decisions in their work. And in this, fashion is not at all an isolated industry but is connected to the rest of our life. Fashion reaches beyond clothing and into the way we choose to live our lives. Lifestyle is how we communicate, how we travel, how we decorate our homes, how we eat and how we dress.
Fashion Trend Forecasting 2016
ANNEXURE