Seyed Mani Ayoughi

Fashion  TV

History- Funded by Michael Adam in 1997, Paris - 24/7 International fashion, lifestyle, broadcasting TV channel - World biggest fashion medium - Latest fashion news, modeling - 31 satellite channels and over 2000 cable network - Fashion shows, events, celeb shows

Customer  Segment✓ Men and women

✓ Age 21-74

✓ Fashion Fans

✓ Brands

✓ Makeup Artists

✓ Celebrities

Customer  Relationship✓ Website

✓ Venue

✓ Social media

✓ Local live appearance

✓ DVD and merchandise

✓ Magazines

Value  proposition

✓ 24/7 programs

✓ TV shows

✓ Red Carpets

✓ Live shows and events

Channels  (  distribution)

✓ Cable Channels:

✓ Social media

✓ Website

✓ F. TV

✓ Satellite channel

✓ IPTV

Key  Activities

✓ Marketing

✓ Produce fashion shows

✓ Admin

✓ Host

Key  Resources

✓ Production equipment

✓ Human resources (staffs)

✓ intellectual

Key  Partners

✓ Shipment companies

✓ Satellite companies

✓ Venues

Cost  Structure

✓ Studios

✓ Staffs

✓ Programming

✓ Engineering

Revenue  Stream

✓ Advertisement

✓ Sponsorship

✓ Merchandise

Conclusion

-­‐  Strategic  management

-­‐  Save  time  and  money

- Describe,  challenge,  invent  and  pivot  fashion  business  model

Thanks  for  watching