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Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to...

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Audi Electronics Venture Hubert Fischer Program Manager IoT Backend for Vehicle Sensor Data Torsten Stiller Technical Lead Cloud Platform Fast Cars in a streaming World Audi Electronics Venture
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Page 1: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Audi Electronics Venture

Hubert Fischer Program Manager IoT Backend for Vehicle Sensor Data

Torsten Stiller Technical Lead Cloud Platform

Fast Cars in a streaming World

Audi Electronics Venture

Page 2: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

2 Audi Electronics Venture GmbH July 2018

Audi Electronics Venture GmbH

Subsidiary of AUDI AG

Audi Electronics Venture ... INNOVATIONS

& TECHNOLOGIES

DISCOVER SECURE/PROTECT USE

“… Audi Electronics Venture ensures access to key

technologies in the field of electronics by development of

new technologies and realization of collaborations, joint

ventures and investments.“

AEV

Page 3: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Data Driven World

Audi Data Collector

ACDC Platform

Vision

Agenda

Page 4: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Data

Driven World

Page 5: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Amazon uses instant

personalisation to increase

revenue by

30%annually.

Page 6: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Netflix analyses

600 Billion

data objects a day to determine

that House of Cards will be a hit,

before it even airs.

Page 7: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Autonomous vehicles like ‘Jack’

stream roughly

4 terabytes

of data a day.

Page 8: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Data is not only the ‘new oil’.

It is the new DNA.

Page 9: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Data engineering is poised

to deliver the next wave of

“Vorsprung durch Technik” for

Audi.

Page 10: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Audi Data

Collector

Page 11: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

CAMPAIGN

MANAGER

MBB

ADMINISTRATE

AUTHORIZE

ODC

COLLECT

ACDC

ANALYSE

INSIGHT

APPLY

MODULARER BACKEND

BAUKASTEN

ONBOARD DATA

COLLECTOR

AUTOMOTIVE CLOUD

DATA COLLECTOR

Audi Data Collector

Page 12: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

0101

0101

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00111

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1001

10 10

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110 10

1010

1010

10

0101

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11011

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Backend

REQUEST

“Where do I find vacant parking lots in my city?“

CONFIGURATION

Vacant parking lots in his/her city

EVALUATION

Displaying vacant parking lots in my

Audi connect service

DATA

Available parking lots in his/her city

Audi Data Collector

Working Example: Realtime event

Page 13: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Life does not happen in “batch mode“

Page 14: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Audi Data Collector

First Use within the brand-new Audi

Page 15: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

ACDC Platform

Page 16: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Requirements of the

ACDC platform

› High compute & network

performance

› Scalablility &

Resilience

› Regional availability with data

sovereignty

› Scriptable troubleshooting

Fast Data

IoT Platform

Page 17: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

› Processing data streams in real-

time to identify black-ice and

sending this information via

ACDC to all 3rd party subscribed

queues

› Scoring of relevant information

and instantly distributing fleet

wide

Real-time

Data Analysis

Page 18: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

› Generating comprehensive,

always-current information

about the traffic

› Examples: green waves in city

traffic, changing speed limits

and free parking spots

Swarm

Intelligence

Page 19: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Reconciling the best route to

preserve battery power due to car

sensor data, location of charging

stations and situational data like

weather combined with predictive

AI.

Predictive AI

Page 20: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Campaign Manager

API

3rd Party Service API

Streaming

Analytics

BI AnalyticsCar Authorisation myAudi

3rd

Parties

AUDI

BACK CHANNELS TO

VEHICLES +

SERVICES

DATA INGESTION

ACDC Cloud

Kafka Queue

Kafka Queue

Kafka Queue

WORKER

CLOUD DATA STORAGE

Integration

Message

Transport

Audi Backend

Page 21: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Data Supply Chain: SMACK Stack Technologies

Page 22: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

In order to make sure that the platform is healthy we have done

several PoCs using intelligent monitoring and alerting solutions

to keep track of what is important…

the satisfaction of our customers

Retain green light

Page 23: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Vision

Page 24: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Vision: Creating a

entirely new

customer experience

My autonomous Audi will enable the 25th hour of

the day:

› Quality time: time for family

› Productive time: for work

› Down time: time for entertainment

Page 25: Fast Cars in a streaming World Marketing/Summit-Berlin...Processing data streams in real-time to identify black-ice and sending this information via ACDC to all 3rd party subscribed

Thank

You!

Torsten Stiller

Hubert Fischer


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