FAST-FOOD : EUROPE VS USA

MARTIN PRIEUR DE LA COMBLE – ABEL DERDERIAN –

01/10/14

THE INDEX• A « QUICK » INTRODUCTION TO THE CONCEPT OF FAST-FOOD (YES, THAT’S

FUNNY).

• THE PLACE OF THE FAST-FOOT IN THE DIFFERENTS SOCIETY- UNITED STATES OF AMERCIA-EUROPE

• FACTS IN PICTURES

• SUMMARIES

A QUICK INTRODUCTION• WHAT’S A FAST-FOOD ?

MAC DONNALD

• A QUICK WAY TO EAT : SIMPLE, FAST (10 FGO), CHEAP.

• QUANTITY VERSUS QUALITY : LARGE AMOUNT OF FOOD IS PRODUCED EVERY MINUTES.

• BAD IMAGE IN THE PAST : HEALTH PROBLEM, HYGIENIC, DIRY, ETC…

THE PLACE OF THE FAST-FOOD IN SOCIETY :IN THE U.S.A

• EAT AT THE FAST-FOOD IS NORMAL : 60% = 1 TIME PER WEEK

• A CONVIVIAL PLACE, AS A PARK OR SCHOOL

• THE SUPPLY AND THE DEMAND : QUANTITY, SIZE, PRICE, ETC…

BUT…

• PROBLEMS HEALTHS

• 1/3 AMERICAN IS OBESE.

• THE DISTURBING PLACE OF THE FAST-FOOD IN THE CHILDHOOD

THE PLACE OF THE FAST-FOOD IN SOCIETY :EUROPE

• A MINOR IMPLANTATION, BUT WHICH GROWSFOR INSTANCE, THE COME BACK OF BURGER KING IN FRANCE

• A RECENT DEMOCRATISATION OF THE FAST-FOOD AS A « ACCEPTABLE » PLACE

• SMALL DEMAND = SMALL OFFERTTHE BIGGER EUROPEAN SIZE IS UNDER OR EGAL THE SMALLEST SIZE IN THE USA

• AN INCREASE IN OBESITY IN EUROPE : THE UK IN BAD SHAPE (20%)

FACTS IN PICTURES

FACTS IN PICTURES

SYNTHESIS

• THE WARNINGS OF THE FAST-FOOD RESTAURATION

• THE VERY IMPORTANT PART IN THE RESTORATION’S ECONOMY

• THE GROWING IMPLEMENTATION