Fast Innovation requires Fast IT
Transforming Business with Mobile Workspaces” Singapore, 10 Oct 2014
Annamalai Chockalingam, Solution Engineering Director, Citrix
Yong Shao Horng, Lead Solution Engineer, Citrix
“We believe in a world where people can experience
work and life their way”
2
4
6
1
2
9
life
work work/life
life
2011 iPad Debuts
2012 Smartphones and
tablets pass PCs
in unit sales
2013 Smartphones and
tablets pass PCs in
revenue, 2x in units
2015 Tablets projected to pass
PCs in unit sales
Accelerating faster
than anyone
predicted
Mobile workers by 2015
1.3 Billion
Worldwide Mobile Worker Population 2011-2012 Forecast – IDC, Jan 2012
Business Mobility
BYO Devices
Average per
Employee
3 Devices
Multiple Locations
Work in multiple
locations
65% Employees
App Proliferation
Average Citrix
customer portfolio
200+ Apps
Unmanaged Data
Use unmanaged
cloud storage
80%+ Fortune 500
Source: Citrix and leading analysts
The world has gone mobile….
2005 2013
Everything is Mobile
Assumption Exception
Work Better. Live Better.
Citrix Workspace
Workforce
Engagement
Workflow
Transformation
Workplace
Reinvention
Workforce
Engagement
Workflow
Transformation
Workplace
Reinvention
Workspace Mobile | Virtual | Secure
Data
Desktops Collaboration
Apps
Personal
RHAETIAN RAILWAY
Switzerland
Video
CWS offers enterprise grade security with the confidence to use any application on any type of device
• Address key security
and compliance
priorities across
solutions
• Ensures the right
level of secure cloud
desktop access for
every individual
• Secure unified platform
of leading and proven
products not requiring
3rd party solutions
• Context aware control
and granular access
policies by location,
user, app and device
• Provides workers with
access to all of their
applications, data,
personalized desktops
and mobile on any
device, anywhere at
any time
• BYOD combining
simplicity for people
with effective security,
control and
management for IT
• Optimized to meet the
security, performance,
personalization and
mobility requirements
enabling content, apps,
data to be stored where
most appropriate
• Secure from the data
center down to the
device
Secure Data
Stronger
Mobile Security
End-to End
Security
Security &
Compliance
CWS offers a high performance user experience over any network
• Give people choice
while delivering the
best experience for
any app, desktop or
device - corporate-
owned or personal
• Future-proofs
investment for the next
capital project making
it easier to leverage
mobility and BYOD
• The most optimized
network available in
market
• Empower new levels
of enterprise mobility
and productivity by
providing a
streamlined way to
deliver Windows,
native mobile and
web applications
• Combines simplicity
for people with
effective security,
control and
management for IT
• Leverage Citrix
investment for
enterprise initiatives
like BYOD, mobility,
and work shifting
• Best experience for any
app, desktop or device -
corporate-owned or
personal
• People can choose to
work anywhere while
enjoying a great user
experience - in the
office or on the go
Superior user
experience BYOD ready
WAN-optimized
caching
IT can support
any device
CWS offers a unified enterprise platform complete with the tools for everything you need
Citrix CWS is completely INTEGRATED, has NO hidden costs and requires NO 3rd party solutions
Only CWS offers a unified platform to securely deliver apps, desktops, files and services seamlessly to any user, on any device, over any network.
Only CWS unities virtualization, networking and cloud services to enable new ways to work better.
Competitor (Video adv.) (Video lag)
Citrix Validated Solutions Simplified | Low Cost | Scalable
Desktop Virtualization Design – Decision Points
Compatibility
Sizing
Design
Configuration
Components
Scalability
Cost
Timeframe
Risk
People
Citrix XenDesktop
XenApp
XenServer, PVS
Software
Microsoft Server
and Desktop O/S
Applications
Hardware
Server
Network
Storage
Deployment
Scale
Optimisation
Integration
Citrix Validated Solution
Simpler Cheaper Faster
Reduced
complexity
Cost
optimised
platform
Pre-
validated
design
CVS on Cisco C-Series
Cisco C240 M3 rack server
20-core Intel CPU, 128-320GB RAM, local storage and 1GbE NICs
XenDesktop 7, MCS, Hyper-V 2012 R2
Hosted Shared Desktops and Hosted Virtual Desktops
Simple to deploy and scale out
Lowest cost platform ideal for Pooled Desktops (non-persistent)
CVS on Cisco & NetApp
Uplift of the CVS on Cisco C-series with Local Storage (SSD/HDD) targeted for Pooled Desktops
Simple bolt-on of NetApp shared storage to Cisco rack servers, 1GbE networking
XenDesktop 7, MCS, Hyper-V 2012 R2, SMB3
Windows Server 2008/2012 and Windows 7/8.1 workloads
Support for Pooled and Persistent desktops
Highly available and redundant
Nu
mb
er
of
Us
ers
1,000
500
200
100
2 4 6 8 0
HSD (Shared Desktops) – Scale-out by adding server nodes
300
660
1,380
Number of Server Nodes
1,020
Cost Modelling Assumptions
• Compute – Cisco UCS or Nutanix
• Storage – Local Storage, NetApp FAS, Nutanix
• Hardware support for 3 years
Assumptions
• Utilise existing investments - 1 or 10GbE network switching fabric
Assumptions
• Microsoft Core Infrastructure Server Suite (CIS) Standard with 3 years SA
• Microsoft RDS CALs for Hosted Shared Desktop with 3 years SA
• Microsoft VDA Subscription for 3 years
• SQL Server license excluded but can be factored into cost model
Assumptions
• Citrix XenDesktop Enterprise
• 1 Year Subscription Advantage
• Remote access solution (Citrix NetScaler) excluded but can be factored into cost model
Assumptions
• PC repurpose
• Thin Client
• BYOD
Assumptions
• Not included in standard calculation
Cost Modelling
• Not included in standard calculation
• Can be factored into cost model on a case by
case basis
Cost Modelling
Server/Storage
Microsoft software
Citrix software
Client device
Network
• Included in standard calculation
• Standard discounts promo from Cisco,
NetApp and Nutanix
Cost Modelling
• Included in standard calculation
Cost Modelling
• Included in standard calculation
Cost Modelling
Desktop Cost at 500 users – HSD
$627 $721
$528 $600
Readily Available CVS Collateral
http://thecitrixdifference.com/cvs
Detailed BoM with list/RRP pricing to streamline pricing and procurement process
Access to Design and Deployment Guides developed by Citrix APAC Solutions and Consulting Services
Specialist Partners available to successfully deploy your new desktop environment
• Windows app virtualisation
• Windows desktop virtualisation
• Mobile app & device security
• Mobile productivity apps
• Data sync & share
• Secure workspace access
US$450 SRP per user + maintenance
Cisco Mobile Workspace Solution with Citrix
Any device Applications and content
Mobile productivity
Application delivery
Mobile policy
Core infrastructure + security
Unified comms
Mobile collaboration Mobile Data Security Worx Mobile apps, ShareFile,receiver
XenMobile, NetScaler Gateway
Application storefront
Mobile workspace solution
ISE, AnyConnect
Network policy control Mobile device management
XenMobile
Unified access
Mobile networking
BYOD solution
App/desktop virtualization
XenApp, XenDesktop
Unified data center
Cloud infrastructure
Desktop virtualization solution
Resources
now.citrix.com/cisco/mobileworkspace
www.cisco.com/go/byoddesign
www.cisco.com/go/mobileworkspace
Day in the life of a Solution Engineer – Shao Horng
8 AM 6 PM NOON
Delivery of company iPad
Review team updates and news
Attend customer meeting
Finalize sales presentation
Complete project from home
A complete New Hire
from
Day 1 to Productivity! Citrix
Unified StoreFront
Setup new iPad
Over to you Shao Horng!