FAST-LAINMeeting 25-26 May 2011 in Saarbrücken

Partner Profile

IIIEE Lund University&

Destination Söderslätt

Partner Organisation

- IIIEE Lund University- Lund, Sweden

- IIIEE at Lund University is a multidisciplinary institute, conducting applied research and education in the area of sustainable tourism in collaboration with Destination Söderslätt and other case destinations

Participant:Mikael Backman Research Manager

Partner Organisation

-Destination Söderslätt-Region Skåne, Sweden

- Destination Söderslätt is a collaborative initiative between four local municipalities in the south of Sweden. Over the years numerous of projects and activities were conducted to promote sutainable tourism

Participant:Nils-Arvid AnderssonDestination Manager,Destination Söderslätt

Our organisation

•Region Skåne

•Business Region Skåne

•Tourism in Skåne

•Skåne County Administrative Board

•Destination Söderslätt

•Söderslätt Brand Association

•Margareta Day Association

•Local Tourism Departments in each Söderslätt Municipality

•LAG Söderslätt, Leader Rural Development programme

•Access Sweden Association

List of ORGANISATIONS which are working in our region/area on sustainable tourism topics

BALTCOAST, EU Life

Falsterbo Bird Show

Söderslätt Brand, e-trading platform for local produce, B2B, EU Leader

LAG Söderslätt

Sustainable Leisure Lifestyles, EU InterReg IVa, Öresund

Cradle 2 Cradle Islands, EU InterReg IVb, NSR

Eco Mobility, EU InterReg IVa, Öresund

Photo Tourism, EU Rural Dev Prgrm

Recreative Routes, EU InterReg IVa, ÖKS

Cultural Heritage Route, EU Leader

The Spirit of Söderslätt, Region Skåne Development Fund

Water Resource Management, EU Leader

Culinary Heritage and Local Produce, EU Leader

Horse Back Riding Trails, EU Leader

Revival and Promotion of Traditional Crafts, EU Leader

Selection of current PROJECTS and INITIATIVES on sustainable tourism in our region/area

Upcoming EVENTS on sustainable tourism in our region/area

- Falsterbo Bird Show, September 2-4, Falsterbo- The Herring Market, August 5-7, Abbekås- The Day of Queen Margareta the1st, August 27, Falsterbo- The Söderslätt Day, June 11, Smygehuk- The Harvest Market, October, Hammarlöv- The Day of Roses, June 25, Falsterbo

Ängavallen, organic farming, from field to fork

Skivarp Inn, local produce

Anderslöv Inn, local produce

Vellinge Inn, local produce

Skanör Inn, local produce

Svaneholm Castle, Cultural Heritage and restaurant

Näsbyholm Manor, lamb meat

Börringe Monastery, culinary heritage

Ystad Brewery, local beer

Skabersjö Castle, local game

Soldattorpet, local diary products

Idala Farm, Local produce meeting Italian kitchen

Restaurant Karl-Johan, local produce

Hällåkra Vinyard, organic wine production

Raspberry Farm, products of raspberries

Agricultural Labour Museum, refinement of local produce

10 nature reserves

1 maritime reserve

Selection of tourism businesses /services which might be promoted on a sustainable tourism MARKET PLACE

Our Regional / Thematic Cluster idea

Project title: Branding for SustainabilityLead organisation: IIIEE / Destination SöderslättResearch thematic/s: Promotion of local identity and produce, branding

strategies, marketing issuesObjectives: Strengthening local identity by increasing

production and consumption of local products i.e. food, arts/crafts, culture and services

Potential partnersInternational partnersWest Cork District, Fuchsia BrandScotland, Larder BytesAustria, Bregenzer Wald, Käse StrasseFriesland, Texel Products

Key regional/ thematic Knowledge ProvidersBusiness Region Skåne ABTourism in Skåne AB IIIEEDestination SöderslättVellinge Municipality

Special strengthsHolistic approachMultidisciplinary networksLocal commitmentBird MigrationHigh quality food productionDiverse supply

Special needsCo-ordination of saleable packagesMarketing partnersGuiness and oysters

PotentialSlow food and slow livingTravel by foot and pedalEdutaning experiences