2. CONTENTS INTRODUCTION A GLANCE A THE THE HISTORY OF THE
COMPANY COMPANY PROFILE ADVANTAGES OF ITC OVER ITS COMPITITORS
EVOLUTION OF THE FOOD PRODUCTS OF ITC CONCLUSION
3. INTRODUCTION On August 2001 it made a modest entry to the
food market. Started with Kitchen of India. Large size of the food
market. It understood Indian palate well. Sensed their scope in the
food market
4. HISTORY OF ITC It was incorporated on 24th August 1910 under
the name Imperial Tobacco company of India Ltd. Started its journey
from a leased office in Kolkata. Pioneers in introducing the
cigarette to the Indian market Later diversified to products such
as packaging,hotels,paper boards etc The full stops in the
5. COMPANYS PROFILE Mr. Y.C Deveshwar is the chairman of ITC
Chiranjan Dar is the ITC Foods chief executive. Its headquarter is
located in Pulakeshi nagar,Banglore. Its having 40 food factory
across the country. Deals with products such as
flour,salt,confectionaries,snacks ,biscuits etc. Market leader in
flour Have its own R&D
6. PLUS POINTS TO ITC From the Agri- business division it draws
good advantages for the food business. ITCs retail network for
cigarettes. Follows the right strategy to produce fragmented
brands.
7. PRODUCTS
8. EVOLUTION OF THE PRODUCTS AASHIRVAAD 50% market share Scope
for growth Advertising is done in a tactful manner The product is
tweaked for different markets
9. CONT
10. CONTD AASHIRVAAD SPICES Formulated a strategy to go for
blends Tough competition in creating a differentiation Initially
targeted the Southern market BINGO Most audacious move in the food
sector Having a market share of 10- 12 percent Needed to be very
innovative for survival
11. CONCLUSION Crossed the first hump Ranked 3rd among the food
companies in the country Profitability ,a matter of concern Lagging
in the confectionery department Future plans.