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Fast Pivot Holiday Webinar

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Page 1: Fast Pivot Holiday Webinar

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 Improve

My Results This Holiday

Season?Better, more targeted communication

to your visitors and customers.

Upgrade your email solution

Improve your communication skills

Add relevant and valuable features andfunctionality

Improve shopping experience Implement valuable 3rd party tools

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Improving Results (continued)

Become more social

Create a Facebook Fan page

Add some video to YouTube

Add some shine Add some design upgrades

Add good looking package inserts

Be found more easily

Manage your feeds and SEO

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% Share of how peoplespend their time online

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 You are the New Media

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Growing Your AudienceElsewhere

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Social Communications

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How People Search forProducts

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 Hosted SaaS (Software-as-a-Service) foryour

 Yahoo! Store

Enables a faster check-out experience=less

abandoned shopping carts Customers can:

Store Multiple Shipping Addresses Save Billing Information View their Order History

Coming soon!

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Why Social?Over 325 million people have a FacebookAccount

When your customers use their Facebooklogin,

purchases made at your store will be postedon

their walls with a link to your store. More successful then traditional advertising and, it’s FREE traffic!

More social shopping features to come that

take

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Additional Social modules (Add-ons) 

Rewards Program (In testing, launching thismonth)

As customers accrue points they getdiscounts

Can be configured in many ways

  Multi-Tier pricing and hidden pricing options

Auto or manual approval Custom fields, such as account number

Other Products

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Yahoo! Store design of all kinds Logos and store branding Print-ready supporting materials

Package Inserts Business Cards, Letterhead, etc.

Store Visual Analysis and Layout Consultation Custom Illustration

Yahoo! Store development “Behind the Scenes” Integrations

SalesForce SAP Business One

  About

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Next Steps

 Sign up for MyAccount|Social atww.fastpivot.com/facebook 10% off installs today plus$10 off monthly fee for six months. Use Coupon Code:

yahoo

Add some features now that will help you be moresuccessful this season.

Contact us for a FREE Site Evaluationtoday!

at: (888) 770-8883 or [email protected]  or

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Comparison Shopping Engines

• Who is SingleFeed?

• Why use the shopping engines• Harsh realities of the shopping

engines

• How can SingleFeed help?

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Who is SingleFeed?

oFounded in 2006by Brian Smith,leading industryanalyst.

o Industry leader in data feed optimization, partnered with 17 topengines:

oOur team of industryexperts include

former IR500retailers, shoppingengine accountmanagers, andmore.

SingleFeed helps online retailers submit, manage, andoptimize product listings on top shopping sites through asingle data feed.

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Our Customers

SingleFeed’s technology and services can help

retailers of any size or level of sophistication

JUST SOME EXAMPLES OF THE

HUNDREDS OF BRANDS WE WORK WITH

TOP 500

Wh U Th C i

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Why Use The ComparisonShopping Engines

• 1/3 of the US internet audience checks outthe top shopping engines every month.

• 20% of an ecommerce site’s monthly traffic

& revenue comes from the shoppingengines on average.

• Shopping engines can provide better SEM &SEO results than your own efforts.

• Don’t put all your eggs in one basket.

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The Harsh Reality of CSE’s

• Checklist - So you think you're ready to get your

products listed on a dozen or more shopping engines?Are you sure?

• Cost of Going it Alone - Properly formatting datafeeds for 10 shopping engines, categorizing, anduploading to the engines can take 40+ hours in the

first month alone.

• Categorization - Properly categorizing your productsfor every shopping engine can be a huge driver of success. Each shopping engine has a differentcategorization structure or taxonomy.

 The SingleFeedprocess

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How Can SingleFeed Help?

We do the heavylifting

Utilize our reportsand expert advice

Build just 1 feed formultiple engines

Daily feed submission

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Our Platform

Simple accountadministration

Poignant statusoverviewCustomizable

email alerts

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Our Platform - Engine Setup

Simple enginemanagement

Detailedinstructions

Analyticsintegration

Our Platform Product

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Our Platform - ProductManagement

Upload productsmanually or

automatically

View immediatesuggestions for

listing errors

Our Platform Analytics &

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Our Platform - Analytics &Reporting

Any metric overany time range

Engine and/orproduct drill-

downs

 Take actionbased on

reporting data

Customizablecomparison

graphing

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SingleFeed Other Feed Solutions

Engine submissions

Strong customer list Some, not all

Best Practice Resources Some, not all

Feed Optimization Some, not all

Financial stability Some, not all

Optimization coaching

Some, not allProduct Categorization

Flat Rate Pricing

 Thought leadership

Comparing Your Options

 There is a difference when it comes to comparison shopping optimization.Make sure you ask the right questions!

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Closing Tips and Advice

• Don’t submit every product to paid CSEs

• Use Google Product Search – it’s a “no brainer”

•  Try different product titles – TEST, TEST, TEST!

•  Try different bids – one or two cents above minimum

• Add your store logo

• Use a McAfee Secure shopping badge

• Submit, Analyze, Optimize, Repeat.

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Contact Us

Ryan Douglas

[email protected]

www.singlefeed.com

www.comparisonengines.comwww.loveyourfeed.com

Use code "Halloween09" during sign up for 20%off your first 3 months of a Starter or Gold plan

if you sign up before November 1st.

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MANAGED REVIEWS MADEEASY  

 Joshua GreenoughVP of OperationsOctober 21, 2009

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QuickTime™ and adecompressor

are needed to see this picture.

Most widely adopted review solution –more than 3,000 sites!

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Consumers Want Reviews

• 64% of consumers want to see user reviews on

websites

• 68% of online shoppers read 4 reviews or morebefore purchasing 

• 83% surveyed said they would trust user reviewsover a critic 

2/3 of consumers are using reviews

in their normal shopping process!

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Retailers Get Results

AOV Conversion

Traffic Conversion

8-10%* Increased 

Basket Size

13-15%*

26-74%* Same-Product Conversion

Site Wide Conversion

*case study available

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Reviews Get Results

Email Marketing Product Sales

Traffic Conversion

14-17% Conversion

50-85% AOV

5-8% Click Thru

*case study available

26%*Total site sales

Improved customer confidence

 The product decision

 The merchant experience

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Why PowerReviews

• Full Moderation

• Tag-based Templates

• Review Snapshot

• Service Comments

• Verified Buyer Badges

• Merchant Response

• Add Images

• Add Videos

• Post to Blog Feature

• XML Output of Content

P R i ‘St +

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PowerReviews vs. ‘Stars +Comment’

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Next Steps

• Sign up by Saturday, October 31 and receive a

60 day free trial (Halloween Special)

• Use this link to sign up: 

http://fastpivot.powerreviewsexpress.com 

• Questions? Contact:[email protected] 

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SUREFIRE WINNING EMAIL PROGRAMS FOR

 THE HOLIDAYS

RON [email protected]

877-492-8839

OVERVIEW

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OVERVIEW

o You’re going to be busy during the holidays

o Email often gets put on the back burner/ignored…

o Using automated email programs can drive great results

and run in the background – generating sales while you

focus on your customers….

TOP RIGHT SOLUTION

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TOP RIGHT SOLUTION

Shoppers

&

Customers

 Yahoo! Store

Create

Target 

Send Report 

4 EASY AUTOMATED EMAIL

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4 EASY AUTOMATED EMAILPROGRAMS THAT WILL DRIVESALES

1. Shoppers – on site subscription forms and anautomated “DRIP” campaign

2. Shoppers – Shopping Cart Abandonment

3. New Customers – Product Reviews4. Entire List – Triggered Follow-On offers

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TARGET SHOPPERS WITHAUTOMATED DRIP CAMPAIGNS

95%+ of your site visitors don’t buy.What do you do about?

o Get more creative with your “subscription” box

o  Treat your shoppers differently with an intro“Drip”

Timing Message

Immediate Welcome

+1 Day Testimonials

+3 Days Return Policy+7 Days Satisfaction Guarantee

+10 Days Coupon Offer 

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SHOPPING CARTABANDONMENT

 Yes, it can seem creepyIT WORKS!!!

--- Key Takeaway from the Marketing

Experiments/MarketingSherpa Email TrainingSeminar: YOU MUST DO THIS!

 Through a Top Right partner, it’s managed on a pay

for performance basis...

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PRODUCT REVIEWS FOLLOWUP EMAIL - AUTOMATED

TRIGGERED FOLLOW ON

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TRIGGERED FOLLOW ONOFFERS

1. Create a promotional email with an offer that expires on

November 9, 2009.

2. At the same time, create an email (you can use the same

exact creative, just change the words) that will go to

people who open/click on the email but don’t purchase

3. Schedule the 1st email to go out on 11/4/09

4. Schedule the triggered message to send on 11/9/09 to

only those who opened/clicked but did not purchase

5. The follow on email will outperform the 1st email by 5-

10X!

IT IS EASY AND JUST FOR

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IT IS EASY AND JUST FOR YAHOO! STORES

o 4 Programs1. Shoppers – on site subscription forms and an automated

“DRIP” campaign

2. Shoppers – Shopping Cart Abandonment

3. New Customers – Product Reviews

4. Entire List – Triggered Follow-On offers

o Easy to set up and run in the background

while you focus on your holiday business

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For more information and/or tosign up go to:

www.fastpivot.com 

Thank You for your time today!


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