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117 – 19 March 2008
Fast track to Sustainable Mobility
The Role of the stations
RHEE, Sung-Woo, KORAIL
217 – 19 March 2008
To Modernize Station Facilities
To Shorten Access Time to Station
To Shorten Waiting Time in the Station
To Enhance Convenient Facilities In the Station
Station as a Developing role of City
Major Approaches of Korean Railway StationsMajor Approaches of Korean Railway Stations
17 – 19 March 2008
Conventional Line : 450.8km(66%)
Newly Constructed High Speed Line : 232km(34%)
To be Constructed at the 2nd Stage
Siheung
Goyang Deport
GwangMyeong
CheonanAsan
MokpoMokpo
Sonjungri
Gyeongju
Daejonjochajang
Okchun
Shindong
BusanBusan
Iksan
Gwangju
SeoDaejon
SeoulSeoul
DaejonDaejon
Dongdaegu
HSR ConstructionHSR Construction 2 Newly Constructed Stations (KTX Service Only)
2 Privately Funded Stations (KTX & Conventional Railways)
Gwangmyeong StationGwangmyeong Station
Choenan-Asan StationChoenan-Asan Station
KTX StationsKTX Stations 21 Stations (Gyeongbu 10, Honam 11)
Seoul StationSeoul Station
Yongsan StationYongsan Station
Other 17 Refurbished Stations for KTX Service
Daejoen Busan, Station, etcDaejoen Busan, Station, etc
417 – 19 March 2008
The number of passengersThe number of passengers
Increase of KTX passengersIncrease of KTX passengers• 2004. 4 : 71,000 Persons/day• 2005. 12 : 88,685 Persons/day • 2006. 12 : 99,973 Persons/day• 2007. 12: 102,301 Persons /dayAfter opening, KTX carried 100million passengers in just 36 months
Passengers increase after launching KTX • Seoul Station
70,000 passengers/day(2007)52,000 KTX passenger among these (72%)
• Gwangmyeong station13,216 passengers/day (2007)4,371 passengers per day at Gwangmyeong Stn (KTX Only station)during inauguration period It’s increased by 206% (Excluding metro railway passengers)
1 9 17 25 33 41 49 57 65 73 81 89 97 10 113 121 129 137 145 1532004.9 2005.1 2005.9. 2005.12. 2006.7. 2007.4
2 7 1020
273040
5060
70
100
(person/million)
21months
36months
517 – 19 March 2008
Cut down access time to station
Reduction of the access time to stationSeoul Station : 40min → 32min (△8min)Daejon Station : 30min → 25min (△5min)Busan Station : 30min → 27min (△3min)
<Efforts to reduce access time>• Enhance the link to other public transportations• Link to Subway Station• Limousine Bus between Seoul Yongsan Station
and Incheon Int’l airport • Rental car service (11 station)• Shuttle bus and shuttle subway operation• Installment of more Parking lot at station
minutes
30.329.6 29.9
32
27
25
29
40
20
22
24
26
28
30
32
34
36
38
40
Seoul Busan Daejon Daegu
station
2001 2007
0
10
20
30
40
50
60
70
80
Seoul Gwangmyung Daejon Busan
S ta t ion
Pe rc e n t
Subway Bus Taxi Car Walk
Transport modes to StationSeoul station : Subway 68%, Car 4%Deajon, Busan straion : Taxi, subway, Bus, 20%-30% Gwangmyeong : Car 40.7%, Subway 9.5%
Seoul station square open approaching road
Limousine Bus to air port
Parking Tower at Kwangmyung Station
617 – 19 March 2008
Reduce waiting time in stationReduce waiting time in station
Cut down on waiting time in station• KTX : 34min -> 20min (△14min)• Mugunghwa Train : 30min -> 21min(△ 9min)• Manage waiting time throught Marketing Survey
Main measures to reduce waiting time• Increasing of Self-ticketing(SMS ticket , Home ticket)
SMS ticket, Home ticket issuing Rate 4.4%(Jan .2007) -> 17.7%(Nov.2007)
• Continuous Improvement of Average On-Time Rate : (Within 10-Minute Delay)
• Customer Information system
• Opening Gate : Omit ticket inspection at station
• Ticket issuance service at postal office • Purchase train ticket from 74 postal office nationwide
20.5 20.6 19.821.0
31.734.0
30.9 30.6
11.213.4
11.19.6
0
10
20
30
40
Total KTX Saemaul Mugunghwa
2007 2006 Gap
1.3% 1.6% 1.6%
4.1%4.5%
4.8%
6.7%
8.1% 8.4%
7.5%
12.3%
2.6% 2.6% 2.4% 2.5% 2.8% 2.5% 2.8% 2.9%3.5%
4.1%
5.4%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
SMS 1.3% 1.6% 1.6% 4.1% 4.5% 4.8% 6.7% 8.1% 8.4% 7.5% 12.3%
Home 2.6% 2.6% 2.4% 2.5% 2.8% 2.5% 2.8% 2.9% 3.5% 4.1% 5.4%
1월 2월 3월 4월 5월 6월 7월 8월 9월 10월 11월
99.098.299.098.9
2007200620052004
717 – 19 March 2008
Fiedls examples
STATION
PassengerTransform
ations
Transportation
Railway serviceconcourse, Waiting room,
gate
PlatformTicket Gate, platform,
passenger clear,
Passenger Service
Public serviceStores, Travel Info, Information Center
Administration Police Office, Postal Office
Aux. facilities Enfant room, Book service
Business
CustomerContactFacility
Customer ContactInformation Booth,
Ticket Window
Customer ServicePA room,
Civil appeal center
Station Business
Administration Parking Lot control room
Infrastructure Train Depot, HVAC
ConcourseDepartment
Store
Ticket window
Gate
Waiting room
Undergo/Biridge
Platform
Platform
Commercial/Business
Cultural Space
Station Square
Underground Square
Parking Lot
DECK
Outer Space Inner Space
Relation between functional and geographical factor Relation between functional and geographical factor of Station Spaceof Station SpaceFunctional classification of Station SpaceFunctional classification of Station Space
To broaden the role of station as not only transportation fields but also passenger service
To enhance cultural and commercial facilitiesTo enhance cultural and commercial facilities
817 – 19 March 2008
Automation of PA system
• To enhance PA system to address accurate train information by automatic voice
• Mobile wireless PA system for realtime address is working in 19 stations
• To ingrease customer satisfaction through Automatic Passenger Inforamtion System
• Ticketing Information and fare indicating monitor above ticketing window
To enhance information service through improvement of passenger sign
• To improve major stations by lines using KORAIL CI
• To improve information signs in major station square, waiting room, platform
TIDS Server
Departure information Display
Arrival information Display
Platformlinformation Display
Gate Information Display
Exit Gate information Display
917 – 19 March 2008
Additional station services
Music Concert hall• Music performance for customers• Site : Seoul station
KTX Lounge Service• Korail Membership Card Holders / KTX Passengers• Services : Internet, Snack, Coffee, Tea, etc
Train Shop• Passenger can order in the train
and take goods at their arrival station or home delivery
• 7 shops in Seoul, Yonsan, Deajon, Busan Station etc,
KTX Express Delivery Service• Express delivery service by KTX• Service Area : Seoul-Deajon-Daegu-Busan
Yongsan-Iksan-Gwangju-Mokpo
1017 – 19 March 2008
Infant Room Useful during waiting time at the station
Valet Parking Service
37 Conference room• 10 stations including Seoul station• Popular for its accessibility and competitive price • Its revenue was around 9 hundred million KRW in 2007
Enlarging New Concept station•The ticket office adding product sales •18 stations
1117 – 19 March 2008
Station as a Cultural Marketing Promotion Center(BMW,Audi ,Mecedes Benz,Airlines,Starbucks, Embassy,Symphony Orchestra,Haydn,Variety Concert Event, Piano Concert Hall Opening,etc)
To Development Customers Value and as a network HUB• Coordinate with other Coorperations and Enterprises • Cultual festival with embassy(Austria,South African,Germany,Romania,France,Swiss,Hungari,India,Czech etc)
• The European and American Union Chamber of Commerce in Korea and otherNGO GROUP Unisef,Good Neighbors etc,,
To Inforcement Brand and Image
To Increase Customer Astonishment and Loyalty
1217 – 19 March 2008
○ Thema Events1. Performances in train station
1,700pax8건800 pax4----
ParticipatesNumParticipatesNumParticipatesNumParticipatesNum
2007200620052004
2. Thanks event for the customers
3,950pax52,813pax72,000pax12,000pax1
ParticipatesNumParticipatesNumParticipatesNumParticipatesNum
2007200620052004
22,201pax396,613pax213,000pax53,000명5
ParticipatesNumParticipatesNumParticipatesNumParticipatesNum
2007200620052004
○ Holiday Events
4,000pax143,000pax101,000pax41,000pax4
ParticipatesNumParticipatesNumParticipatesNumParticipatesNum
2007200620052004
○ Invitation Performance Events
12,551pax12------
ParticipatesNumParticipatesNumParticipatesNumParticipatesNum
2007200620052004
○ Total
1317 – 19 March 2008
111
111
Pentaport
16.9189Public Facilities24.0267Land2.326School
Ilsan: 20%Bundang : 19%24.2269Parks
8.392Business
Ilsan : 7.8%Bundang: 8.3%5.662Commerce
Ilsan : 33.4%Bundang : 32.3%18.7207Residential
1001,112계
Composition(%)
Area(3300m2) RemarksLand Use
Cheonan-Asan Area Development Plan
KTX Station to City Development
1417 – 19 March 2008
Yongsan Station
Expansion of Site
Modification of Urban Master Plan
Hyundae APTHyundae APT
Daelim APTDaelim APT
Riverside Main Road
Riverside Main Road
YongsanStation
YongsanStation
WonhyoBridge
WonhyoBridge
Railway Bridge
Railway Bridge
International Building
International Building
Railway Main DepotsRailway Main Depots
Additional Area
Electronic Shop Mall
Electronic Shop Mall
100.0442,575Total
20.791,660Residential
6.026,480Qusi-Residential
13.660,000landmark
59.7
Ratio(%)
264,435
Area(㎡)
Commercial
Zone100.0566,800Total
9.346,900Landmark
91.7
Ratio(%)
519.900
Area(㎡)
Mixed Use(Resi.+Comm.+Biz..etc)
Zone
Yongsan Development Potential Example