PowerPoint Presentation

Real Time actionable Data for Real Time DecisionBuild a better web for everyone by everyone Multi-Cloud and Hybrid-CDN Strategies

Julien CoulonFounder@juliencoulonjulien@cedexis.com+336 07 13 68 56

TRUSTED BY OVER 1000 BRANDS

WHENFounded in 2010 to improve internet global application delivery.

WHO75 experts coming from (Akamai, Cisco, F5, L3)

WHEREParis, Portland, San Francisco, London, New York, Barcelona, Tel Aviv, GenevaWho is Cedexis?

57%20%5.8%Drop in Amazon salesattributable to a 100 ms slowdownWill abandon a video for every 1 second of delay in video startup.U Mass AmherstDrop in Google trafficattributable to a 500 ms slowdown5.8% Lost Viewership20% Traffic Drop1% Lost Sales

1%User experience affects brands and revenue27%Internet users will abandona website that takes more Than 3 seconds to load Akamai57% AbandonThe top 100 e-commercesites were 27% slower in2014 than 2013 taking 6-10 seconds to load content27% Slower81%81% Stop Watching a videoWhen a stream buffersAbove 7 seconds of buffer almost all the audience is gone

live.cedexis.com7 BILLION MEASUREMENTS PER DAY GATHERED FROM 500M+END-USER SESSIONS, FROM 50000NETWORKS AROUND THE WORLD

THROUGHPUT RANGING FROM 1 TO 10 ON A SINGLE PROVIDER ALONG THE DAY1000 OUTAGE PER CDN PER DAY.

10:21 PM CDN1 167ms10:22 PM CDN2 94ms10:22 PM CDN3 128ms10:23 PM CDN4 230ms10:26 PM CDN5 153ms

RachelUnited Kingdom, LondonISP: BT

RachelUnited Kingdom, LondonISP: BT

Google

www.economist.com/

CEDEXIS RADAR RETREIVES DATA

CDN 1

CDN 212 ms999 msRADAR KNOWS WHICH CDN IS DOWNSENDS DATA TO RADARTESTS CDNsMONITORS DATA

12 ms999 msCEDEXIS TAGSENDS DATA TO RADARCONNECTS TO CDN

CDN 1

Google

www.economist.com/

RachelUnited Kingdom, LondonISP: BT

CDN 2

JohnUnited Kingdom, LondonISP: BT

Connects to

Google

bloomberg.com/live/europe

RADAR KNOWSCDN 1 IS OPTIMALOPENMIX POINTSTRAFFIC TO CDN 1

OPENMIX INQUIRESABOUT CDN STATUS

ROUTING BASED ON BUSINESS KPIsAVAILABILITYISP & GEOGRAPHIESPERFORMANCECOST EFFICIENCYVIDEO PROFILEUSER CATEGORIESCedexis Openmix considers the criteria that matter to you.

Azure CDN is a multi-CDN serviceIntegrated, one-stop serviceInfrastructure from Akamai, Verizon and more to comeMassive scale, high performance, and securityBroader global coverage and reachReduce complexity for capacity and costsRich set of Analytics, APIs and developer tools

Response time in Brazil of Akamai desktop vs Edgecast desktop platform from end users over 24h.Akamai improves performance for 20% of desktop users in Brazil .

% of improvement with AkamaiTOTAL BRAZILIAN DESKTOP TRAFFIC

Edgecast improves performance for 80% of Brazilian desktop users

% of improvement with Edgecast

Shift to Either CDN w/ Minimal Performance Impact(Lower Cost, Selling CDN, Contract Cap, etc.)

Philippe ATTIA (PA) -

Response time in Brazil of Akamai mobile vs Edgecast mobile platform from end users over 24h.

Akamai improves performance for 60% of the mobile users in Brazil.

% of improvement with AkamaiTOTAL BRAZILIAN MOBILE TRAFFIC

Edgecast improves performance for 40% of Brazilian mobile users% of improvement with Edgecast

Shift to Either CDN w/ Minimal Performance Impact(Lower Cost, Selling CDN, Contract Cap, etc.)

Philippe ATTIA (PA) -

Time to load the page in secondsAPDEX threshold 4.8 seconds5,5 secondes damlioration du crawlingSingle-CDN vs. Multi-CDN

1 Million minutes of audience impact

7 Days Early August 2015

- 120,000 outages (5+ Mins)- 980 000 minutes of outage- 6.5M effected sessions

PUBLIC INTERNETNO CONTROL WITHOUT CEDEXIS

VIDEO WORKFLOW CONTROLLED

INTERNAL INFRA

PLAYER

CDN 1 CMS DAMENCODER

ASSETS

How to solve buffering and vido problems

PUBLIC INTERNETNO CONTROL WITHOUT CEDEXIS

VIDEO WORKFLOW CONTROLLED

INTERNAL INFRAPLAYER

CDN 1 CMS DAMENCODER

ASSETS

THE SOLUTION: MULTI-CDN/CLOUD LOAD-BALANCING

CMS API CALLCDN 2DATA-CENTER / CLOUD

PLAYER API CALL

16

CASE STUDYLIVE STREAMING EVENTS (among which Champions League Football Games)Video Start Time divided by 2Rebuffering Events divided by 2Better Control Over the CDNs (possibility to add/remove any CDN instantly)Better Flexibility in the decision making process

Availability not always perfect

Microsoft 2016 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.10/4/16 9:56 AM18

Example where Azure is doing better than Amazon

Ajouter vos mails19

Example where Azure is doing better than Amazon in the US

TRUSTEDBY 800 GLOBAL BRANDS,AND GROWING

BRANDS

TECHNOLOGY

INDUSTRIAL

OPERATORS

MEDIA

juliencoulonjulien@cedexis.com+336 07 13 68 56

@JULIEN COULON - Founder

QUESTIONS ?

Once upon a time in the Cloud Family ...Once upon a time, a young Cloud wanted to be better than all the other He wanted to be faster worldwide He never wanted to crash He wanted to have the best latency, throughputHe wanted to ensure display pages and applications received by the time users He asked help to Cedexis to see how he could improve ... An audit was carried out. We will share the results with you

Technical inspectionYoung Cloud was tested by millions of real end-users from every country in the world A Javascript, placed in the pages of more than 1000 major websites and mobile applications activates every display and test the young Cloud continuously. More than 7 billion measurements are made daily from 50 000 networks in the world Young Cloud was able to compare to other family members Cloud, but also to its competitors ...

This young Cloud called Azure (Ireland)

The frizing cousin EU North Azure Cloud

Its Asian cousins: Azure Southeast Asia

The Brazilian Azure cousin

The Japanese Azure Cloud brother

Azure in the US South

The Azure Uncle from US West

What a disappointment ...Young Cloud had to go to the evidence No cloud could be good everywhere, all the time and for all users in the world Even within a country, he found many variations depending on the ISPs (AS-Networks) Alone, he will not be the fastest and most efficient He can not ensure 100% uptime for its users He can not commit to time page load and performance metrics that customers ask him

But fortunately there is the FAMILYYoung Cloud underestimated the importance of Cloud Family. To quote the Cloud Godfather: "Do not put all your eggs in the same basket" "Unity is strength" Family therefore appealed to Cedexis, Use the real Time data to make real time decisions" to direct each user to the best Cloud: Depending on the performance, availability of the platforms Depending on any other metric that the customer would like to use (load of data base, Cost, Energy Power to be green tech)

Azure entire family in full force ... with a multi-cloud performance arbitrage

juliencoulonjulien@cedexis.com+336 07 13 68 56

@JULIEN COULON - Founder

QUESTIONS ?