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March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
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March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
expect great answers
Faster time to insight with Mobile research in Asia
But how do results hold up?
Robin de Rooij New Venture Director SKIM Singapore
March 5th 2014, Singapore, MRMW Asia Conference
photo: sprklg
2
3
Different target groups
photo: Stephen Bures photo: YL Tan
4
Threat Opportunity
www
But where are we?
5
REACH
TIME TO INSIGHT
Now?
6
What to say?
7
12 choice tasks 3 choice tasks
CAPI Mobile
20 min.
5 min.
8
CAPI Mobile
$$$$ 3 weeks
$$ 1 week
9
Washes faster
Washes whiter
Washes cleaner
CAPI Mobile
5%
34%
-8%
30%
22%
20%
Major differences in top Claims
Major differences in samples
10
28% 70%
$$ $$
30 38% 84%
30% 65%
CAPI Mobile 1
11
CAPI Mobile
Preferences ≠
Preferences ≠
30 Preferences ≠ 30
vs
1 1
30
1
So where are we?
12
REACH
TIME TO INSIGHT
Future
Young & highly educated singles
13
Critically consider each market
Can’t reach all target groups
Technically possible
@Robin_de_Rooij expect great answers
Robin de Rooij New Venture Director SKIM Asia
@Kalivianakis
Mini Kalivianakis Global Business Director
Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
