Fazenda Praia Canoé London, October 21st 2009 Foto.

Fazenda Praia Canoé

London, October 21st 2009

Foto

210/H/080468/2/Plan Comercial FPC_081113/SR

Confide group

Positioning

Project Presentation : Fazenda Praia Canoé

Commitment of Public Authorities

Why Brazil, Why Now?


Founded in 1990, the corporate group CONFIDE strives to improve quality of life by creatingand running services and infrastructures designed to meet your personal, domestic andbusiness needs throughout life. We work in three spheres of activity:

Our services

Residential and Care services

Tourism, resorts and leisure

Insurance and reinsurance


Corporate structure

Confide

Corporate Group

ConfideInsurance and reinsurance brokerage

Confide Residencial

Resa/ SiresaStudent residences

Sar DomusHome care

AdoreaHomes with services

Green Project Green Golf ManagementGolf courses

FideInternationalresidentialand touristdevelopment

GRVIReal Estate Life Annuity Management

CoabHealth Management

ServisarSocialservices

SarResidentialand careservices

Sar Foundation


1Our services

Residential and careservices


Care services andresidential homes

1

a comprehensive platform of services

Commitment to life,commitment to people

Always witth you,always at home

ADOREA peopleIndependent people

SAR

Residential homes andday centres for dependentpeople

SAR DOMUS

Social healthcare centresand multi-service contactcentres

ADOREA

Homes with servicesfor independentsenior living

FUNDACIÓN SAR

The social value of SAR

SERVISAR

Services of socialattention


Care services andresidential homes

1

RESA

In 1994 Confide created the first network of student residences in Spain

The residences are held by the SIRESA corporations and run by the management company RESA.

The residences are versatile, dynamic and functional and they have extended quickly by all Spain, adapting to the life of the students, international mobility and the necessities of the universities with which we collaborated.

EmployeessPersons servedResidential beds

Capital resourcesBilling Investment

20014.822 6.548

Figures from 2008

37,574,498 euros 32,318,044 euros 132,092,028 euros

Figures from 2008


1Our services

2 Tourism, resortsand leisure


1 Tourism, resortsand leisure

2

Confide can offer solutions to the need for well-run and individualised leisure time, a need which continues to grow throughout one’s lifetime.

FIDE DESARROLLOS

Promotion and development of residential and touristprojects on an international scale

GREEN PROJECTGREEN GOLF MANAGEMENT

A comprehensive range of golf projects, from viability analysisand design to project and facilities management, carried out with the goal of incorporating and respecting the environment.


1Our services

23 Insurance and reinsurance


12 Insurance and reinsurance3

CONFIDE BROKERAGE

Insurance solutions tailored to the differing needs of our clients: institutions, companies, families and individuals

A wide range of services based onspecialisationIn 1990 CONFIDE began working as a brokerage in the insurance sector through the company

CONFIDE Correduría de Seguros y Reaseguros, SA, with headquarters currently in Barcelonaand Madrid.

With the purpose of offering international insurance solutions, CONFIDE Correduría de Seguros belongsto the TRUST RISK CONTROL network from year 2005, that through collaborating brokerage works actively in 60 countriesand has contact in 120 countries approximately in which it has capacity of actuation, and the international network EURIBRONfrom January 2009, being CONFIDE Correduría correspondent in exclusive in Spain for all the broker clients of this organization which requires service in our country. EURIBRON is formed by 19 brokerages in 28 countries.

Companies Finance Health Construction International Art

A brokerage within the insurance sector, we also offer our clientsadditional services via our affiliates.

GRVI

COAB RISKIA

Real estate life annuity management.

Occupational risk prevention and health management.Risk management; evaluation of assets and appraisals.

Healthcare


1234

Madrid

6 SAR residential homes

1 SAR Domus base

2 RESA student residences

1 golf course

1 CONFIDE insurance office

Catalonia

CONFIDE headquarters


2 SAR Domus bases

1 ADOREA development


22 Golf courses

1 CONFIDE insurance office

Brazil

1 tourist and leisure resort

1 Golf course Andalusia


1 SAR Domus base

2 ADOREA developments


3 Golf courses

26 4 323 140 21818 1 1 1

Totales

1

3 2

1

3 1

311

11

1 1

1 5

4

4

SAR residential homesSAR Domus basesADOREA developmentsRESA student residencesTourist and leisure resortGolf coursesCONFIDE insurance officesServices units SERVISARServices localities ISFASHandicappedCenter for battered womenDay nursery

Global presence4

Baleares


Valencia

1 SAR residential

home

Aragón

1 SAR residential

home

Castilla la Mancha

1 SAR residential

home

1

8

1

1

3

32

2

1 11

2

4

1

2

11

11

1


123Managing your trust

Confide’s values

CommitmentInnovationProfessionalismQuality


6,305 146,700

1235 Confide’s values

CommitmentOur team’s commitment....

CONFIDE is a business group made up of people committed to people. All our activities are focused on improving your quality of life. This makes our clients and users the centre of our group’s commitment.

6,305 people directly helping to improve the quality of life of 146,700 people

....to people

12345



Our commitment to society…

SAR FOUNDATION

The SAR FOUNDATION was created in 1997 with the aim of providing social value to the group bypromoting initiatives of social protection, research and cooperation in the field of geriatrics and dependence. Led by María Dulce Fontanals, the foundation’s in-house activities focus on advanced training for theprofessionals within the group and on continually improving the quality of the services we offer. Externally, the foundation carries out many activities as trainers and technical consultants, such as the SAR Foundation Conference, which has been held every year since 1999. It also promotes and participates instudy and research together with the public administration, scientific societies, universities and otherFoundations and associations. The foundation has also published three books within the Albor collectionof Herder publications, books which have become classics within the field.

a

SARFundación

123512345


1998199619941992


Innovation

Since its founding in 1990, CONFIDE has strived to find new answers to emerging needs

We keep abreast of changing demands, developing innovate solutions that meet the emerging needs of society and people.

2002 2004 2005INSURANCEBROKERAGE

RESA SAR ADOREA RISKIA SAR DOMUS GREEN PROJECTGRVIFIDE DESARROLLOS

123512345

2008SERVISAR


1235

A growing effort in innovation and commitment ...

Our commitment goes beyond individuals: it is a commitment to society as well. For the CONFIDE business group, sustanibility is our mainResponsability towards our shareholders, employees and society as a whole. Here are some of the figures that provide an overview of CONFIDE’s current situation ...

TurnoverIn thousands of euros

Capital resourcesIn thousand of euros

InvestmentIn thousand of euros

1235123512345

Confide’s values5

70000

90000

110000

130000

150000

170000

190000

210000

230000

2003 2004 2005 2006 2007 200840000

60000

80000

100000

120000

140000

160000

180000

200000

220000

2003 2004 2005 2006 2007 2008100000

150000

200000

250000

300000

350000

2003 2004 2005 2006 2007 2008


1235

Professionalism

We offer professional solutions through the application of business-management criteria in all our activities, thereby creatingteams of specialists and professionals who receive continuous training and have proven their experience in a diverse rangeof activities.

Our greatest asset is the professionals who work at CONFIDE. That is why our human resources policy is focused on obtaining and Maintaining professionals who are enthusiastic and committed to their work, helping each company achieve its objectives

Team Strenght

A team made up of 6.305 professionals

123512351234 Confide’s values5

1.500

1.600

1.700

1.800

1.900

2.000

2.100

2.200

2.300

2.400

2.700

2.800

2003 2004 2005 20062002 20071.500

1.600

1.700

1.800

1.900

2.000

2.100

2.200

2.300

2.400

2.700

2.800

2003 2004 2005 20062002 2007 January’08

6.305

.

.

.



QualityWe offer quality solutions that provide an effective response to the concrete needs of each individual, in all spheres ofactivities and during all stages of life.

To better respond to our commitment to quality, SAR has developedits own service model based on research and constantself-evaluation, accredited by Applus+. SAR has received theCertification of its welfare process according to norm UNE-EN-ISO9001:2000. Moreover, SAR has been awarded with theIMSERSO “Infanta Cristina” 2006 to the quality in the services management.

GREEN PROJECT has also obtained UNE-EN-ISO 9001:2000certification, as well as UNE-EN-ISO 14001:04 environmentalmanagement certification.

CONFIDE-BROKERAGE has the certification “Quality Management Systems”: - ENAC ISO 9001-2000 in Spain- UKAS at International level

12351235123512345


Confide group

Positioning





Excellence, balanceand authenticity

Positioning

To reach this target and positioning, Praia Canoé will offer “tangible realities” which will give credibility and coherence to the USP(1)

The communication, commercialization and PR strategies will be based in enhancing the elements that make up the Praia Canoé experience

High quality construction and finishings Renowned architects and landscaping arch. Wide Mix of typologies and low density

Residential product

Boutique hotels 1st Level operators

Hotel operators

Advisory Real Estate management Internal transportation Maintenance Safety With CONFIDE’s seal and warranty

Services

High national and international standard

Member of an exclusive “club”

Profile of residents and visitors

Greg Norman Golf Sports marina. River-sea environment Commercial village and restoration

with 1st level operators Sailing school with premium brands

and hotel operators

Tourism

Access infrastructure

Environment of great beauty Protected from massification Gateway to the APA(2) of Canoa

Quebrada

Site

Development and integration with Fortim, a charming traditional village

Closeness to Canoa Quebrada

Local integration

Why?

“Reason to believe” in the USP (1)

Existence of “tangible realities” that make up

FPC’s experience

(1) Unique Selling Proposition (2) Environmental Protection Area

Expansion of Aracati Airport Own Helideck Road deployment to Fortaleza


Positioning

Excellence, balance and authenticity of the residential product


Positioning

Excellence, balance and authenticity of the services provided


Positioning

Excellence, balance and authenticity of our clients


Positioning

Excellence, balance and authenticity of the site


Positioning

Excellence, balance and authenticity with the local community


FPC

FORTIM

MACEIÓFAZENDA

PRAIACANOÉ

Positioning

Excellence, balance and authenticity of the infrastructures for the project


Positioning

Excellence, balance and authenticity of the touristic proposal


Positioning

Excellence, balance and authenticity in the hotel operators


Beacuse Excellence is a Balance of Things...

Fazenda Praia Canoé, Redefining Excellence in Brazil

Positioning

Excellence, balance and authenticity


Confide Group

Positioning

Project Presntation : Fazenda Praia Canoé




Fortim

Aracatí

The Spanish company has been developing a residential tourist complex named Praia Canoé located at Fortim (State of Ceará, Brazil), municipality one hour and a half from the State’s capital, that is, Fortaleza.

Praia Canoé has 300 Ha. and is located in an area of great natural beauty, in one of the few natural marinas of the entire coast of Ceará, with 2 Km of beaches and 1 Km. of river (Jaguaribe River). Even so, the close distance to Canoa Quebrada, one of the main tourist destinations of Ceará, makes the region of Praia Canoé very attractive

Praia Canoé is positioned as a tourist-residential destination in Ceará and in Brazil, through the development of a quality and integrated offer, in a privileged natural and cultural environment. It will have a touristic and residential offer, a marina with over 150 berths and a 18 golf course designed by Greg Norman and Sergio García, placing Praia Canoé among the best tourist complexes around the world Praia

Canoé

Fortim


Praia Canoé is located in an untouched natural and tempting enclave , in one of the few natural marinas of the entire coast of Ceará


Main road

Secondary road

Airport


Praia Canoé is well connected to Fortaleza by land, and currently has the Fortaleza international airport...

...nevertheless, the modernization of the secondary Aracatí airport was started in order to allow the arrival of internal and or charter flights to this location

Aerial access The international airport of Fortaleza Pintos Martins provides the

main aerial access to Ceará; with capacity for 3.000.000 annual passengers,

In 2008 a movement of 46,567 aircrafts and 3,282,979 passengers was registered

Currently, this airoport has direct connections to international markets (Lisboa, Miami, Milan, Roma and Praia), and the opening of new lines with Madrid, Santiago of Chile, Buenos Aires and Atlanta)

The air companies that are regularly operating are TACV, GOL, Ocean Air, TAF, TAM, Varig, TAP Portugal and Delta,Air Italy

Work in progress to modernize the Aracatí Airport in order to encourage the development of that zone. Operations will start by early 2010. (10 min, drive to Praia Canoé)

Terrestrial access The infrastructures of access from Fortaleza to Fortim are in

good condition, and there is a two lane runway (in deployment process) which will allow to do the route in approximately 1,2 hs

Source: Brazil’s Ministry of Defense, Airoports (www.Infraero.gov.br)

Fortim

Aracatí



The site shows natural, landscape and climatological qualities, with high potential for the development of a satisfactory touristic-residential destination

The site has more than 2 km of white sand beaches, dunes, mangroves and rich native vegetation, forming an environment of great natural beauty



With 300 Ha., Praia Canoé will offer residential units, hotels, golf, marina, leisure and entertainment

Master PlanMaster Plan Praia Canoé is an exclusive mixed-use real estate project, with entertainment and leisure facilities to boost real estate sales

The program forecasts the development of:1. Different residential zones with of different typology (single units with

private lots, residential areas with detached, semi deatched houses, bungalows and apartments)

1. The residential areas are very low density ,with 6.4% occupation and a 10% average construction ratio

2. Golf course with 18 holes, designed by Greg Norman and Sergio García

3. 4 boutique hotels (currently in negotiation process)1. Praia Marina Sport Hotel (International luxury brand)2. Surf Hotel (Specialized operator)3. Farol Hotel (International luxury brand)4. Golf Hotel

4. Beach Club5. Commercial Village6. Sports marina with 172 wet berths and 60 dry berths to be developed

in phases7. Sports equipment

The configuration of the Master Plan was divided into four areas: Beach, Marina, Golf and the River, with there own characteristic personality and sharing the different services avalible in Praia Canoé

Including different “key demand drivers” in the development of Praia Canoé ,is a vital requirement in order to maximize its attractiveness , and to reduce the destination’s seasonality


Confide group

Positioning






Acessibility : Enlargement, Improvement and Construction of roadwaysDeployment of the CE-040 Highway, from the Iguape(Aquiraz) District to the Aracatí City (located after Fortim).

STRETCH DISTANCE NOTE VALUE (R$)

AQUIRAZ - IGUAPE 15 KMS Ready and Inaugurated 40 MM

IGUAPE - CASCAVEL 30 KMS Works started on Feb/09. Completion forecast for Oct/2010 51 MM

CASCAVEL - BEBERIBE 13 KMS Works started on Feb/09. Completion forecast for Oct/2010 26 MM

BEBERIBE - FORTIM 49 KMS Start forecast for 2010 – PRODETUR NACIONAL ND

FORTIM - ARACATÍ 14 KMS Start forecast for 2010– PRODETUR NACIONAL ND

FPC




Photo: 04/08/09




Photo: 04/08/09



Aracati’s airport is in the final phase of works and will have capacity for airplanes operating in the domestic market (regulars and charters)

New runway of 1.800 meters International and national flights New passengers terminal



Aracati’s airport is in final phase of works and will have capacity for airplanes that operate in the domestic air network (regulars and charters)

• Enlargement of Aracatí’s airport (Enlargement of runway from 1.300m to 1.800m with 400m of escape zone, enabling Boing 737-type aircrafts to land, for direct flights, as well as the construction of a passengers.terminal

WORK USEFUL SIZE OF RUNWAY NOTE VALUE (R$)

Aracatí’s Airport 1800 mtsWorks in final phase of accomplishemnt.

Inauguration forecast for the 1st half of 2010. 11,7 MM

Photo: 04/08/09


From Itaiçaba (Worker’s Channel), to Aracatí in a first phase, and to the resort’s door in a second phase, directly benefitting the entire town of Fortim.

STRETCH DISTANCE DIAMETER COMMENTARIES VALUE (R$)

Itaiçaba-Aracatí 17 kms 500 mm. Works in progress. Inauguration foreseen for Nov 2009 32 MM

Aracatí-Fortim 15 kms 350 mm. Forecast: Dec/2010 ND


Public infrastructures Adduct for untreated water – Water supply for the towns of Aracatí and Fortim.

FAZENDAPRAIA

CANOÉ

ARACATÍ



Public infrastructures Adduct for untreated water – Water supply for the towns of Aracatí and Fortim.


The construction of the following

equipment is also foreseen in the

instruments signed with the

Government of the State of Ceará:

Water treatment station for domestic use. (E.T.A.)

Sewage treatment station. (E.T.E.)

High-medium voltage transformer substation (S.T.)


Conceptual situation

Main access to the compound

E.T.A.Clean water

E.T.E.

S.T.


Confide group

Positioning






Why Brazil, Why now

Financial crisis has had impact in Brazil´s real estate and hotel Industry, especially since the beginning of the second semester of 2009

National groups have canceled or delayed projects and expansion (both in first and second homes) International groups are gone. Focus in solving the domestic situation (Spain)

In the second homes, the crisis has been more intense , as a great number of projects where developed by international groups(Northeast of Brazil) , most of them European

These projects where hit , in a very delicate stage of development process Commercial viability of the project.

• Where are my clients?• What do my clients want?

Financial structure of the project • Equity• Debt

Natural selection process has taken place



Why Brazil, Why now

In rough times, clients do not take the “risk” of buying a second home

Investors are more careful about allocating there resources

Most of the large scale projects, planned and conceived in a different economic environment, in the actual situation, are seen as obsolete

To make projects feasible, we have to consider new premises

We must adapt to the changing reality Raising capital for projects, is more complicated. Money did not disappear, but it is very selective Positioning New sales reality New market. National vs international (Short term)

There is life after the crisis



Why Brazil, Why now

During 2010, domestic market should recover the appeal for first and second homes in Brazil

Housing industry, is showing clear symptoms of recovery as well as other sectors Minha Casa, Minha Vida Program, (Low income housing program) Sales figures around the country

Credit is accessible for potential buyers Mortgage : Only 3% of Brazilian GDP (Chile19%) Consumption : Only 4% of Brazilian GDP (USA 18%)

In the short term, international buyers will come back to Brazil Recover confidence, not in Brazil, but in the global economic situation

Quality is key, to differentiate your self from your competitors Concept of the project Solid development plan , taking in consideration, economic, legal, environmental , market issues, etc Product: Residential, leisure, hotel, etc Services provided in the complex Touristic experience



Why Brazil, Why now

Brazil is actually a very attractive market

International organizations predict a very optimistic future for Brazil Member of the G20 Among the 10 most powerful economies of the world by 2016

In will host the 2 most important sporting events in the world, with a difference of only two years (2014, 2016) This is a great challenge for the country, but it also represent a great opportunity It will attract international groups. “If you hit first, you hit twice”

Things that have to improve, to consolidate Brazil as a world class touristic destination



Why Brazil, Why now

Provide the host cities, of the 2014 World Cup, the best conditions to entertain tourists , promoting the image of Brazil, and leaving a legacy of sustainable development

AccessibilityInternational&National Sustainability

EducationHospitality

Services and Facilities

Infrastructures

Marketing

Public AdministrationLeadership

Increase Nº of TouristsNational & International

Quality of Product Media ExposureNeighbor Regions

Profit

Correct planning of host Cities

Attract and Satisfy Tourists

Brand and Image BuildingAdequate investment

environment

Gui

delin

esIn

term

edia

te

Obj

ectiv

esO

pera

tiona

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bjec

tives

Mis

sion

Source: Ministry of Tourism , FGV


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Fazenda Praia Canoé London, October 21st 2009 Foto.

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