Date post: | 07-Aug-2015 |
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aceBook For BusinessLike – Share – Connect – Grow - Build
Date March 6 & 13th
Location Gulf Coast Corporate College
Time 11- Noon
Need Facebook Business Page
Bring •Laptop w/wifi abilities or can use
GCSC Computers
Presenter • Kristi Kirkland 850.215.7667
Answer Marketing Inc
www.answermarketing.netwww.amipcblogs.comwww.ThePowerConnectors.comwww.L2LBayCounty.com
FACEBOOK 101 FOR BUSINESS
Class 1st ½ – March 6th Business page not personal
Page or Group?
Set up ALL areas (FAQ)
ABOUT
SETTINGS
Banner and logo size
Build it they will come?
Organic vs paid
FB is not really Free…
Class 2nd ½ - March 13th
Messaging
Creating posts
What makes a great post
How to be seen
Creating events
Why
Settings
Inviting
Bonus Posting Ideas
BUSINESS PAGE
NOT PERSONAL PAGE
WHY?
MAIN REASON:
It's against the Facebook Terms to use your
personal account to represent something
other than yourself (ex: your business). If you're
using your account to represent something
other than yourself, you could permanently
lose access to your account if you don't
convert it to a Page.
DIFFERENCES – BETWEEN GROUP OR PAGE
Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them.
Pages may only be created and managed by official representatives.
Privacy: Page information and posts are public and generally available to everyone on Facebook.
Audience: Anyone can like a Page to connect with it and get News Feed updates. There is no limit to how many people can like a Page.
Communication: People who help manage a Page can share posts from the Page. Page posts can appear in the News Feeds of people who like the Page. Page owners can also create customized apps for their Page and check Page Insights to track the Page’s growth and activity.
Groups provide a space for people to communicate about shared interests.
Groups can be created by anyone.
Privacy: In addition to a public setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.
Audience: You can adjust group privacy to require members to be approved or added by admins. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.
Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.
FAQ
Can I set age restrictions on my page:
Short answer – YES
Long answer - …….there are ways around this & no real way to govern
Can I set country restrictions – YES
FYI: If you set restrictions – you will not be able to see your page when
you are logged out… neither will anyone else unless they log in.
Can people privately message my business page: You control this
setting so it is your choice.
Can I control who posts on my page – YES, but it is one way or the other
Can I block someone from seeing a business page – YES, but only after they have ‘liked’ it
Settings for pagesExplore and
use all
settings
available to
you if
applicable
Recommend
not restricting
posting,
tagging or
commenting
abilities.
If you feel
you need to
ask yourself
why and
what are you
restricting
for?
Know that
restricting
connection
opportunities
for your
consumers
only negates
the reason for
using it in the
first place…
DO YOUR PICTURES FIT?
Icon – think branding this should not change out like your personal profile pic
Banner – can tell a story, or spotlight things that matter to you! 851 pixels wide 315
with preferably less than 100 kilobytes & jpeg or png file’
All R
igh
ts Re
serv
ed
Do
no
t co
py o
r disse
min
ate
ORGANIC VS PAID Both methods have specific benefits and drawbacks.
ORGANIC:
• Trust and credibility is ranked higher.
• Traditionally higher click through rates.
• More likely to get interaction and sharing
with organic growth
Drawbacks
• Time – depending on the competitiveness
of your industry, it could take months even
years to get high rankings
• Higher demand on creative content – but
this is also why organic gets higher return
PAID:
• Time benefits – rapid results on visibility
• Targeting – easier to market directly to your
audience
• Larger reach
Drawbacks
• Cost – the more competitive the higher the
price
• Can not stop… The ads disappear as do your
rankings as soon as you stop paying for them
• Distrust – consumers do not always trust paid
ads and often avoid them
It takes time
& effort –
whether you
use organic
or pay to be
seen.
INVEST TIME
BUILD
RELATIONSHIPS
WATCH IT 24/7
CONTROL
PLAN YOUR
STATEGYINVEST EFFORT
SET UP THE
STRATEGY
TAKE CARE OF
USERS
RESPOND TO
CONNECTIONS
PROVIDE NEW
FOLLOWER INCENTIVES
EXECUTE PLAN
STAY UP TO
DATE
TRAIN
YOURSELF
BE ORIGINAL
BE REAL
FACEBOOK 101 FOR BUSINESS – DAY 2
Class 2nd ½ - March 13th
Messaging
Creating posts
What makes a great post
How to be seen
Creating events
Why
Settings
Inviting
Bonus Posting Ideas
Why was there a sudden decrease in the number of people
who like my Page?
Fake likes can be harmful to your Page. Fake and
compromised accounts are unlikely to engage with a Page
after liking it, which can lower a Page's engagement rate.
Facebook looks at a Page's engagement rate when
deciding when and where to show the Page's posts and
ads. If a Page has a lower engagement rate, it'll be harder
to reach the people who are genuinely interested in their
Page.
WAYS TO GROW
• INVITE YOUR CONNECTIONS, FRIENDS, FAMILY TO LIKE YOUR PAGE
• INCLUDE A LIKE BUTTON ON YOUR WEBSITE
• INCLUDE ‘LIKE’ LINK ON EMAILS – NEWSLETTERS
• TELL CUSTOMERS THAT COME TO YOUR LOCATION THAT YOU OFFER FB ONLY SPECIALS –
REMINDING THEM TO FOLLOW YOU• CREATE GREAT CONTENT – BE REAL NOT BORING
• PARTNER UP WITH OTHER BUSINESSES TO CROSS PROMOTE EACH OTHER
• INTERACT POSITIVELY ON OTHER PAGES AS YOUR BUSINESS [DO NOT – DO NOT SOLICATE
ON THEIR PAGES UNLESS GIVEN PERMISSION!]• BOOST (PAID) POSTS THAT ARE GETTING THE BEST INTERACTION – MAKE SURE TO REPLICATE
THE BEST POSTS
• USE YOUR INSIGHTS TO MAKE SURE YOU ARE POSTING WHEN YOUR AUDIENCE IS LOOKING
• ADD FB LINK TO MARKETING MATERIALS – MAKE SURE TO STATE SPECIAL FB ONLY OFFERS
BONUS – Posting Ideas!• Share ideas – tips – history – content from industries likely to refer clients to you
• Use outside links to your other sites; websites, social media, video, places where you have
content
• Contests – partner up with businesses that help you to do shared give-a-ways
• Teasers – post juicy tidbits and say check back tomorrow 9am for ….
• Talk about your staff – your favorite client
• Create and answer FAQ
• Tell a story – use the notebook feature and then share it
• #1 Fan! Reward the people most interacting on your page
• Tell a joke
• Share an opinion – recommend staying away from politics and religion unless that is what your
page is about
• Offer FB only sneak peek
• Celebrate holidays – especially the weird ones
• Hold Flash Sales
• Connect with a cause and share it
• Weekly round up – post a list of 5 must read articles relevant to you industry
• Do a post series – each morning 8am for seven days a snapshot of …
• Promote a friends business – use links and tags
• Recommend your favorite…
To highlight a post on your Page:
Go to the post on your Page's Timeline
Hover over the top-right corner of the post and click
Select Highlight