COMPANY PROFILE

“It is not enough to do your best; you must know what to do, and then do your best”

W. Edwards Deming.

The Scene Today

Today’s business environment is highly challenging not to mention competitive. The F&B scene has shifted towards casual and social lifestyle outlets that deliver simple, authentic and high quality experience.Guests are becoming more informed, connected and knowledgeable through social media and lifestyle websites. Business owners need to ensure that they deliver to the consumers’ expectations, keep abreast of current trends, and respond with suitable solutions to adapt to these developments.

What We Know

Food & BeverageA Precarious Business

Food & beverage business is a precarious business, and most investors believe that their new venture will be an absolute winner that draws in the crowds and takings. Unfortunately, most of these projects have a linear development approach that result in failure. We know that 30% of new restaurants generally shut down within the first year of operation and at year five, 75% are closed. Most of the time, it is not due to an isolated cause, i.e. idea, products, design, service or marketing, but a lack of cohesion amongst them.

What We Know

Our Mission

We aim to challenge the norm and inspire our clients to a prosperous business to increase their asset value.

Jyran – Sofitel Mumbai

Our Approach

We create disruptive F&B concepts and what we have developed is concept frameworks that are geared towards profit and success, where each element is intimately linked to another.We believe in the importance of local know-how, communications and working side by side with owners, operators, interior designers and other consultants. We strongly believe that our passion combined with our creativity, dynamism and business drive is the key that delivers profitable solutions to our clients.

Functional – Pragmatic - Synergy

Spiral - Manila – Sofitel Philippines

Who We Are

F+B Consulting International is a boutique restaurants + bars consultancy specializing in concept creation and development, strategic business growth and transformation. Our clients are sole F&B operators, hospitality groups, casinos, shopping malls, and asset management companies.We combine local expertise with an exhaustive international experience to give our clients F&B insights and concepts adapted to each market. We hold ourselves accountable for all our recommendations and assist with implementing them from pitch to post opening.

Trend Setter – Passion Driven

Red Oven – SO Sofitel Bangkok

Fabrice BlondeauFounder + CEOfb@fbconsulting.biz

F + B Consulting International is the brainchild of Fabrice Blondeau. Described as a passionate, disruptor, trend setting creative visionary, Fabrice brings with him 25 years of experience in world class food and beverage operations including Hotel de Crillon Paris, Four Seasons, Starwood and Hyatt. In the last 10 years prior to his founding F +B Consulting, Fabrice was The Hyatt Group's Regional Director Food and Beverage, and he led AccorHotels's Food and Beverage department as Global Head, where he redefined and implemented the groups' F&B business strategy and restaurants and bars concepts. Fabrice was a part of the innovation team that created the new lifestyle brand So Sofitel, a new hostel brand as well as all the strategic planning of existing brands.Fabrice graduated in hospitality studies in France specializing in cuisine and service. He pursued further his studies with an Executive MBA in Hospitality Management and Services with honors in Strategic Business and International Finance, Asset Management, Marketing Brand Management .

What We do

- We lead the industry with disruptive concepts for cafés to signature fine-dining outlets customized to your individual market.- We develop bespoke concepts facilitate effortless restaurant and bar operations. - We revitalize your existing business through analytics and transformation.- We offer complete solution in food and beverage business:

Ø Strategy Assessment Ø Business TransformationØ Concept Creativity & DevelopmentØ Feasibility StudyØ Market ResearchØ FranchiseØ Tenant SelectionØ F&B Sustainability Management.

Disruptive Concepts – Business Revitalization

Our Expertise

• Evaluation of under-performing restaurants and bars• Re-conceptualization of food and beverage outlets• Review of business performance and growth analysis• In-depth financial analysis• Menu engineering and menu design

• Restaurant + Bar concept creation and definition• Turnkey outlet concept and design• Floor plan and zoning• Business plan• Food and beverage direction with menu sample• Table top, uniform, music direction• Coordination and realization of concept from planning to opening• Pre-opening project management support• Marketing, branding, social media and PR strategy

• Conceptual feasibility• Market intelligence research• Competitive set and SWOT analysis• Project master plan development• Target audience• Financial simulation

• Identify strategic third party operator• Turnkey outlet franchise• Franchisor approach and negotiation• Celebrity chefs

STRATEGY ASSESSMENT BUSINESS TRANSFORMATION

FEASABILITY STUDYMARKET RESEARCH

FRANCHISETENANT SELECTION

CONCEPT CREATION CONCEPT DEVELOPMENT

A selection of our previous work

BRAND CONCEPT DEVELOPMENT So Sofitel

Lifestyle concepts

CONCEPT & TENANT SELECTIONFormula One - Singapore Grand Prix

F&B concepts around race track

BUSINESS TRANSFORMATIONParis Hyatt Paris Vendome

Overall F&B department

TURNKEY SOLUTIONPullman Hotels and Resorts

Wine Bar & Dining

RESTAURANT CONCEPT DEVELOPMENT

SPIRAL – Manila - Philippines

BAR CONCEPT DEVELOPMENTLAN – Kunming - Greater China

Projects list*BUSINESS TRANSFORMATION• Park Hyatt Paris Vendome – France • Hyatt La Manga – Spain

FRANCHISE AND TENANT SELECTION• Raffles Hotel Singapore• Singapore Formula One Grand Prix• Nikki Beach Bali - Indonesia• Wakame and Inca – Sofitel Dubai Downtown – UAE

TURNKEY SOLUTION• Wine Bar & Dining – Pullman Hotels and Resorts – Global• The Junction - Pullman Hotels and Resorts – Global• Jo & Joe – Hostels and F&B for AccorHotels• So Sofitel – F&B Brand Concept development

CONCEPT DEVELOPMENT ASIA PACIFICAustralia• Sofitel Sydney ICC - 2 restaurants + bars

New Zealand• Sofitel Auckland - 2 restaurants + bars• SO Auckland – 2 restaurants + bars• Sofitel Wellington – 2 restaurants + bars

Cambodia• Sofitel Phnom Penh - 7 restaurants + bars

Japan• Keyakizaka – Grand Hyatt Tokyo • Summer Bar – Grand Hyatt Tokyo

CONCEPT DEVELOPMENT ASIA PACIFIC

China• Sofitel Guangzhou – 5 restaurants + bars• Sofitel Kunming – 4 restaurants + bars• Sofitel Sanya - 5 restaurants + bars• Sofitel Foshan - 4 restaurants + bars• Sofitel Guiyang - 4 restaurants + bars• Sofitel Haikou - 5 restaurants + bars• Sofitel Lianyungang - 3 restaurants + bars• Sofitel Nanjing - 3 restaurants + bars• Sofitel Zhongzhan Golf – 2 restaurants• Sofitel Shanghai Hongqiao - 5 restaurants • Sofitel Wuhan – 4 restaurants + bars• Renmin Dacha Xian – 3 restaurants + bars• Pullman Baotou - 4 restaurants + bars• MGallery Guangzhou – 3 restaurants + bars

Hong Kong Macau• Le Chinois – Sofitel Macau• MGallery Hong Kong Wanchai – 1 restaurant• MGallery Hong Kong City gate – 2 restaurants

India• Sofitel Mumbai – 5 restaurants + bars

Indonesia• Sofitel Bali Nusa Dua - 6 restaurants + bars• Nikki Beach Bali – 1 Beach Club

Maldives• Pullman Maldives – 4 restaurants + bars

* Projects has been realized under previous companies work experiences

Projects list*

CONCEPT DEVELOPMENT ASIA PACIFIC

Malaysia• Sofitel Kuala Lumpur – 3 restaurants + bars

Philippines• Spiral Manila – Sofitel Manila• MGallery Manila – 3 restaurants + Bar

Singapore• Raffles Culinary Academy – Raffles Hotel• Raffles Creamery – Raffles Hotel• So Singapore – 2 restaurants + bars• Sofitel Sentosa – 2 restaurants + bars• Sofitel City Centre – 2 restaurants + bars• Ibis the Pines – Grab & go• Novotel the Pines – Café + All Day Dining

Thailand• So Bangkok – 5 restaurants + bars• So Hua Hin – 4 restaurants + bars• Sofitel Bangkok Sukhumvit – 2 restaurants• World Class Bar – Sofitel Bangkok• Babette Steakhouse – The Muse Bangkok

Vietnam• Angelina – Metropole Hanoi• Mezz – Sofitel Saigon• Social Club – Saigon

* Projects has been realized under previous work experiences

CONCEPT DEVELOPMENT EUROPE – MIDDLE EAST

France• Pur’ Grill – Park Hyatt Paris • Culinary Bazaar - Pullman Paris Charles de Gaulle

Qatar• Pullman Doha

Turkey• MGallery Istanbul – 2 restaurants + bars

United Kingdom• Pullman Liverpool – 2 restaurants + bars• Novotel London Canary Wharf – 3 restaurants + Bars

CONCEPT DEVELOPMENT AMERICAS

Brazil• SO Rio Ipanema - 4 restaurants + Bars• Atlantic Café – Sofitel Rio CopacabanaCuba• SO Habana - 4 restaurants + BarsMexico• Sofitel Mexico - 5 restaurants + BarsPanama• Sofitel Legend Panama - 4 restaurants + BarsUSA• Sofitel New York - 2 restaurants + bars• Sofitel Washington - 2 restaurants + bars

Contact

F+B CONSULTING INTERNATIONAL Pte Ltd

Fabrice Blondeau – Founder + CEO

The Metropolis Tower 2 - #08-09 - Suite 812

11 North Buona Vista Drive

Singapore 138589

Office: +65 6808 7898

Mobile: +65 9018 6945

Skype: fandb.consulting

Mail: fb@fbconsulting.biz

www.fbconsulting.biz

Hi So – So Sofitel Bangkok