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Facebook Intermediate Marin Communications Forum November 19, 2015
| Date post: | 09-Feb-2017 |
| Category: |
Government & Nonprofit |
| Upload: | marinhhs |
| View: | 293 times |
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Facebook Intermediate
Marin Communications ForumNovember 19, 2015
AGENDAPosting TipsTagging, Q/A, Visuals, Videos
Management ToolsVerification, Prescheduling, Toolkit for Teams, FB Business Mgr
Advertising ToolsEdgeRank, Insights, Boosting Posts, Paid Ads
Top Posting Tips: Content Strategy
1. Visuals and Video Rank High.2. Tricks to sharing links.3. Leveraging trending topics and holidays
Top Posting Tips: Content Strategy
Scheduling Posts
• Use Facebook vs Free Applications– Higher User Engagement
Scrolling Images in FB Posts
1. Paste Link2. Add More Photos3. Click Plus Sign4. All Photos Link to URL
Leveraging Facebook Teams
1.) Develop Plan: Workflow, Goals, Editorial Calendar• Model for Teams (HHS - Hub/Spoke Approach)• Workflow for Response and Requests• Editorial Calendar– Sprout Social, HootSuite, Google Apps
2.) Free Tools• Publishing Tools• Monitoring Tools
Understanding News Feeds
• What is Edgerank?• How do you leverage it?• Top Tips• Infographic
Insights & Boosting Posts
Resources from Conferences• Thunderclap: https://www.thunderclap.it/ • User Personas: http://
www.esri.com/landing-pages/tapestry • Q/A: request from FB, e-mail [email protected]• Verification
– If you would like to have your Facebook page verified, please visit the following URL: https://www.facebook.com/help/contact/356341591197702.
• Government Social Media Network– Conference/Professional Association/Resources
Questions??
• Contact us:– [email protected] 415-473-2624• @packedfortravel
– [email protected] 415-473-6731• @motastic
Thank You
