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KBs FAIRPRICE

Presented By:-Himanshu Verma

Shilpa S IHarish P.

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Tippasandra Store

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Tippasandra store observations Location is good, customer footprint is high. Customer purchasing power is good. Area- 900 sqft. Per sqft sale- Rs 1600/sqft Sale per month 15 L Store Budget- 1 L 35 K Stock arrival between 7 am to 9 am Competitors

Spencers Foodworld More Reliance Fresh Noble Superstore

Problems:-

Store in very haphazard condition More space is required No space for excess inventory Signage of products not there. Vegetable dump is high Cleanliness of product item is not there, so products looks old

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Nagwarpalya Store

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Nagwarpalya store observations Store is spacious, has space for more products Located in densely populated area Stock arrives between 7.30am to 9.30am Weekday sales 15-20 K Weekend sale 28-30 K Sale 6-7 L, Target 8 L Competitors

More 7 to 9 supermarket Reliance Fresh M.K. Retail

Problems:- No cross- selling is done Customer footprints are high, but many customer return without purchasing any product. Store has Rs 3 Polybags, since they are targeting lower middle and lower segment, store should be

provided with Rs 1/- and Rs 2/- polybags No. of SKU in F&V should be increased Loose staples are not arranged in proper format.

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F&V Warehouse, Kannamangala

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F&V warehouse Observations

Procurement- Hoskote Fruits from Huskur mkt Leafy vegetables from Malur Onions from Nasik

Supplies to BigBazaar and KBs Fair price 3PL by Kaveri logistics Replenishment based on the indent request

received from the outlets

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Ashok Nagar Store

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AshokNagar Store Observations Opened on 07 May 2012 Area- 800 sqft Catchment area is good. Competitor

Local kirana stores Reliance Fresh

Problems:- No. of SKU are less Area available is not utilized efficiently The products which will expire in short time were high due

to transfer from other stores.

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RECOMMENDATIONS

Proper space must be allotted for the excessinventories.

The receiving of stocks timing must be proper so

that it does not affect the customer walk-ins. Price tags and daily offers must be displayed.

Softboards which are available behind cash countershould be used to display new offers.

For new stores the product varieties must bemore so that we can find which products areselling good in that area.

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Store has Rs 3 Polybags, since they are targeting lower middle and

lower segment, store should be provided with Rs 1/- and Rs 2/-polybags Proper Planograms should be made and followed in all the stores. No. of shelves in bays can be increased to increase the area of

displaying the no. of products. Eg. In Nagvarpalya and Tippasandra store 7ft bays has 5 shelves which can be

increased to 6. 5 ft bays should be increased to 6 to 6 ft with more no. of shelves.

Signage board given to the store for displaying current prices of loose commodities should be updated regularly.

Team member and team leader attrition is more in stores which can

be reduced by training and motivation Proper training should be given to all the store members to developright attitude and the customer -first mindset.

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Wilson Garden Store

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Objectives

-To reduce the dump and shrinkageof the perishables

-To find the optimum quantity of fruits and vegetables to bemaintained

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Problems

Prices are more than in local market Freshness and quality is not upto the mark

Sometimes stock received from DC is in spoiltcondition

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Methodology

Observing the day to day activities Analyzing the data of past one month

Checking the market prices Experimenting the customer responses for

combi packs

Arranging by ABC classification

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Recommendations

Offering good quality and fresh FnVs Increase the variety offered

Reducing the prices Tippasandra store - FnV racks to right corner Wilson garden store bringing FnV racks to

the entrance Benefits and some pros n cons of FnV to be

displayed