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Private and Confidential Electronic Content Delivery and Customer Intimacy ‘Publish it & they will read’, is a print paradigm Nizar Jamal CTO, Impelsys
Private and Confidential
Electronic Content Delivery and Customer Intimacy
‘Publish it & they will read’, is a print paradigm
Nizar Jamal
CTO, Impelsys
Agenda
Market TrendsMarket TrendsMarket TrendsMarket Trends ChallengesChallengesChallengesChallenges
QuestionsQuestionsQuestionsQuestionsCustomer IntimacyCustomer IntimacyCustomer IntimacyCustomer Intimacy
Who we are?
• From inception till 2009, Impelsys has powered more than2000 projects for billion dollar publishers to small million dollar publishers
• We have invested in our core technologies, iPlatform, VirtualPages and
iDAMS. We have built them over the past 5 years and the technologies are
serving millions of readers worldwide
• We launched iPublishCentral (ipublishcentral.com) as a Software as a
Service (SaaS) model leveraging our years of experience. iPublishCentral
allows publishers to create widgets, book previews, portals and a digital
warehouse for their titles; and experiment with their content online in
minimal time and at minimal cost. The goal is to bring down costs by
allowing publishers to market, warehouse, distribute and deliver content
online with a pay as-you-go pricing.
Key takeaways from this presentation
ControlControlControlControl
Strategy Strategy Strategy Strategy Customer Customer Customer Customer InteractionInteractionInteractionInteraction
RelationshipRelationshipRelationshipRelationship
Market Trends
Source: BISG Trends 2009
- Total book sales rose 1.0% in 2008, to $40.3 billion, and are expected to rise 1.8% in 2009 - Unit sales fell 1.5% last year
Market Trends
Source: IDPF Industry Statistics (http://www.idpf.org/doc_library/industrystats.htm)
Trade ebook sales increased to $37,600,000$37,600,000$37,600,000$37,600,000 in Q2, 2009 & reached $16,200,000$16,200,000$16,200,000$16,200,000 in July 09
Publisher Market Segments
Trade Publishing University Press Publishing
Religious Publishing Professional Publishing
Publisher Market Segments
College PublishingELHI Publishing
Consumer Market Segments
Individuals Libraries
Corporates
Consumer Expectation
Participative:Participative:Participative:Participative: “I matter and so does my opinion”
Multiple formats:Multiple formats:Multiple formats:Multiple formats: .epub, .mobi, .LRF, .LIT, .palm for various devices.
Multiple pricing Multiple pricing Multiple pricing Multiple pricing options: options: options: options: Content chunking and rentals
Available: Available: Available: Available: Anywhere, Anytime
• Pace of innovation and reader trends continue to accelerate, publishers need to adapt to the changing environment.
• Being prepared to meet the market demands of tomorrow – today - isn’t a luxury, but a necessity.
Challenges
Challenges
Multiple formats, hardware devices, softwareMultiple formats, hardware devices, softwareMultiple formats, hardware devices, softwareMultiple formats, hardware devices, softwareWhich one will win? What formats?
Challenges
Cost and RiskCost and RiskCost and RiskCost and RiskCost of experimenting and risk of competition
Conversion costsConversion costsConversion costsConversion costs
• Tagging/Metadata (how deep?)
• Time to Market
Challenges
Challenges in depending on othersChallenges in depending on othersChallenges in depending on othersChallenges in depending on othersWho controls it?Who is gaining insight into user behavior?Who understands the market needs?Who can develop products that meet these needs?
Challenges
Importance of Customer Intimacy as e-Strategy
Why Customer Intimacy is Important?
• To understand reader behavior and preferences
• To meet the ever increasing and growing demands of readers
• To make informed decisions
• To make your business future-ready
How to Establish Customer Intimacy?
• Sell directly to readers – Launch your own portal to build direct relationship with readers
• Gain insights into reader preferences– Study readers’ usage behavior and demographics through in-depth reports
• Engage and stimulate readers – Leverage interactivity and community features like user-generated posts, comments and ratings
How to Establish Customer Intimacy?
• Experiment online – Offer various pricing models like individual title sales, site-wide subscriptions and rentals
– Understand what works and what does not
How to Establish Customer Intimacy?
