Date post: | 14-Feb-2017 |
Category: |
Marketing |
Upload: | steve-schildwachter |
View: | 58 times |
Download: | 1 times |
Steve Schildwachter
Chief Marketing OfficerBrightStar Care@SteveS1
Step 1 is always the Consumer Journey
How the consumer uses “Media”
Media?Creative?
Which comes first?
Awareness was a blessing and a curse
Each channel had to play its position well