First Data Learning Organization

First Data Equipment and Software Solutions

Developer: BB| Rev: 05/31/2011 | V1.2

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Classifications

Class A• Corporate supported• Order through MAO • Use POS help desk

Class B

• Processing only

• Order from vendor directly

• Direct questions to thevendor

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Equipment Offerings

Terminals

Gateways

POS Solutions

Software

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Connectivity Options

Dial up IP (High Speed)

WiFi Wireless

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First Data Terminals

First Data Learning Organization

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Why Sell First Data Terminal Solutions?

It’s a market differentiator

• Only First Data channel partners can sell First Data equipment.

It’s a retention tool

• A merchant who purchases a First Data POS device is more likely to stay in your portfolio than a merchant who purchases a leading brand terminal.

It’s a cost-effective solution

• First Data oversees the design and manufacturing processes to ensure cost-control .

It’s a bigger revenue generator• Margins on the First Data equipment are typically higher for our partners than on the

leading brands.

It’s a better quality product• First Data monitors and audits the manufacturing process to help assure we build

great quality products.

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FD-30 PIN/Swipe/Contactless

First Data Technology

FD-10 PIN Only

FD200 Check Imaging

FD-10C PIN/Swipe

First DataTM FD-20 Contactless Reader

FD300 Multi- Merchant

FD50Entry-Level

FD100

FD400 Wireless

FD100Ti

FD400TiWireless

FD200Ti Check Imaging

FD300 TiMulti- Merchant

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FD50 RetailThe entry level FD50 is the lowest cost First Dataterminal:

• Memory (16MB SDRAM/16MB Flash)

• Thermal printer (2.25”)

• Easy key navigation

• 2 USB ports

• Dial and IP

•The FD50 is positioned for smaller retail merchants.

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FD100

• The FD100 terminal is a dial and IP-based terminal with security, reliability and an affordable price.

• 32-bit processor, 64MBs of memory, a 3”thermal printer, touch screen, and 5 USB ports.

• Supports credit, debit, EBT, TeleCheck services (including ECA with an attached peripheral), Gift, and Dynamic Currency Conversion.

*The First DataTM FD100 terminal was a Best New Product Finalist in the April 2007 Vol. 20 No. 4 issue of Cards & Payments magazine.

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FD200

• Similar to the FD100 with the following enhancements:• Integrated MICR reader/check imager

with 3" thermal printer for receipt• Inkjet printer on the side to VOID

checks• ARM7 CPU dedicated to check

transactions• Supports TeleCheck Services (up to

three accounts per terminal)• Ideal solution for merchants that process

lots of check transactions.

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FD300 Multi-Merchant

• Similar to the FD100 with the following enhancements:

• No keyboard

• Quarter-inch VGA color screen

• In addition to all of the FD100 software features it also supports multiple-merchant accounts (up to 99 MIDs) which is ideal for:

• Doctor Offices

• Beauty Salons

• Stores with mail-order businesses

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FD400 Mobile Wireless

• Mobile wireless terminal that allow merchants to authorize electronic payments virtually anywhere there is GPRS (AT&T) or CDMA (Sprint) coverage

• Features a color touch screen, 2.25" thermal printer, PIN pad, and smart card reader

• Supports credit, debit, EBT, TeleCheck services (Paper Warranty), Gift, and Over-the-Air (OTA) application downloads

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Meet the new FDTi Family

First Data’s Titanium Family

Launching now and throughout 2011.

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First Data POS Solutions

First Data Learning Organization

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First Data Restaurant Solution

A fully-integrated Point-of-Sale System targeted at all types of independently-owned restaurants that require 1-4 server workstations.

The First Data Restaurant Solution is a complete bundle that includes software, hardware, support, and a proven process for easy deployment and installation.

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First Data Restaurant Solution BundleMain Station Bundle Components Additional Station Bundle ComponentsCPU / Touchscreen Monitor* CPU / Touchscreen Monitor*

Thermal Receipt Printer Thermal Receipt Printer

Dot Matrix Kitchen Printer Magnetic Stripe Reader (MSR)

Cash Drawer Dinerware Software Application

8-Port NetGear Router

Main Station / Rec’t Printer Power Conditioner

Kitchen Printer Power Conditioner

Keyboard

FDRS Software Application

3 Years Hardware Warranty

3 Years Software/Hardware Support

3 Years of Software Updates & Enhancements

Two 2-Hours dedicated to Installation & Training

* Touchscreen monitors sold through bundled packages only.

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First Data Restaurant Solution Features• Meets PA-DSS compliant Requirements.

• The software is designed for IP-enabled high-speed connections for secure transactions through Datawire.

• Inventory Management.

• PIN and Contactless Debit is now available.

• A built in loyalty program base on point accumulation and redemption.

• Enhanced Bar Tab Functionality.

• Optional Gift Card support.

• Report Management - 70 Reports Available.

• Time Clock to Track Employee Hours.

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First Data Retail Solution

A fully-integrated Point-of-Sale System targeted at all types of independently-owned businesses that require 1-4 workstations.

The First Data Retail Solution is a complete bundle that includes software, hardware, support, and a proven process for easy deployment and installation.

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First Data Retail Solution BundleMain Station Bundle Components Additional Station Bundle ComponentsCPU / Touchscreen Monitor* CPU / Touchscreen Monitor*

Thermal Receipt Printer Bar Code Express Printer (Zebra)

VeriFone PINPad 1000SE Magnetic Stripe Reader (MSR)

Cash Drawer Employee Swipe Cards

Bar Code Scanner Pole Display Unit

Main Station / Rec’t Printer Power Conditioner TPG Check Reader/Printer

8-Port NetGear Router

Keyboard

PC America CRE Software Application

3 Years Hardware Warranty

3 Years Software/Hardware Support

3 Years of Software Updates & EnhancementsTwo 2-Hours dedicated to Installation & Training

* Touchscreen monitors sold through bundled packages only.

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First Data Retail Solution Features• Meets PA-DSS compliant Requirements.

• The software is designed for IP-enabled high-speed connections for secure transactions through Datawire.

• Inventory Management.

• Report Management - 75 Reports Available.

• Employee Management – Time Clock and Commissions

• Clothing Matrix

• Layaway, Gift Registry and Gift Receipts

• Rental Support

• Kitting

• Flexible Pricing

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First Data Global Gateway

First Data Learning Organization

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First Data Global Gateway1. Global Virtual Terminal:

– a hosted application able to turn any Internet connected PC into a Point of Sale device. The Virtual Terminal application also allows a merchant to monitor and manage their accounts.

2. Global Connect:

– a hosted payment page allowing Internet merchants to offload major application development.

3. Web Service API:

– a programming application tailored to merchants wanting to tie payment to a custom website or application.

Note: The merchant will always have access to the Virtual Terminal.

RetailPoint of Sale

Virtual Terminal

Telephone Order

Virtual Terminal

Mail OrderVirtual Terminal

InternetAPIConnect

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Virtual Terminal• Demo and Test Account –www.firstdata.com/ecommerce

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Virtual Terminal Features• Accessible from any internet connected PC.

• Supports all major card types (V, MC, Disc, AMEX).

• Recurring billing.

• Level II Transactions.

• AVS and Card Code (CVV2, CVC2, CID).

• Product catalog (Up to 200 items).

• Customizable receipts (Header, Footer, Return Policy).

• Multiple users with unique usernames and passwords.

• Extensive, real-time reports.

• SSL (secure sockets layer) security.

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FDGG Global Connect

• For the merchant who has limited Web development expertise and resources.

• No secure Web server required. All sensitive payment data is stored by First Data servers.

• Supports all major card types -Visa, MasterCard, Discover, AMEX.

• AVS, CVV2, CID, Level II.• Tax and Shipping calculators.• Items and options feature easily integrate to your

product catalog.

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FDGG Web Service API FDGG Web Service API - A SOAP-based (simple object access protocol) web service application programming interface which allows the merchant to connect their application with the FDGG.

– Supports all major card types– AVS, CVV2, CID,Level II.

• Tax and Shipping Values.• Can be integrated with almost any

commerce system, order management or accounting software.

• Items and options feature easily integrate to your product catalog.

• Shopping Cart Integration.

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First Data Payment Software (IC Verify)First Data Learning Organization

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First Data Payment SoftwareThe First Data Payment Software , formerly known as ICVERIFY, is an electronic draft capture (EDC) software that performs all the functionality of a terminal with the flexibility, scalability and power of a personal computer in a secure environment. With FDPS, a merchant can run as:

– Retail– Mail Order– Telephone Order

And accept the following transaction types:

–Credit Card &Debit Cards–Checks–Private Label Cards–Gift Cards–Level 3 B2B Purchase Cards

RetailPoint of Sale

Telephone Order

Mail Order

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Support

First Data Learning Organization

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Support

Agent Hotline• Technical Support Group for downloads- Class A• Can assist in terminal testing• Hours of Operation: 5:00am – 5:30pm PST• 877- 202- 4042

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Additional Training

MAO>Resources>Training• There are additional solutions that were not discussed in this

presentation• For more information on the previously-mentioned products and

additional solutions not mentioned, attend a Sales Development Calendar session

• Sales Development Calendar• On-Demand Videos and PowerPoint presentations

Questions?

First Data Learning Organization

Thank You!Thank You!

First Data Equipment and Software