Oscillating Nozzles in AgricultureCompany: FDX Fluid Dynamix Gmbh

Binayak GhoshCarlos Arregui

Santiago BenítezRoberto Goñi

Fernando Olmedo

Challenge Fluidic Dynamix is engaged in the design, development and

commercialization of fluidic devices, in particular oscillators, for industrial applications.

Currently they are working on automobiles.

Our challenge? Propose a potential product for the company as well conduct a market research and do the business model.

Initial Ideas

Final Top 3 Ideas Spray Dry NozzlesLiquid Mixer for SpiritsNozzles for Agriculture

The Final Product A nozzle is a device designed to control the characteristics of a

fluid flow as it exits an enclosed chamber or pipe

In Agriculture, nozzles are used to spray fertilizer , but lacks uniform distribution

Our Proposed nozzle can increase the range of distribution in lesser time as well improve the Pressure, Angle, Droplet Size

USP Improvement of the Drift, no mechanical moving parts

DRIFT

Drops falling out of the target area

DRIFT

Drops falling on top of each other

Drops falling out of the target area

DRIFT

CONTROL

Drops falling out of the

target area

Drop Size

CONTROL

Drops falling on top

of each other

Time between

drops

Market

Agricultural equipment market

19.4

17.1

109.68

35.9

John Deere

Fendt

Case IH

Deutz Fahr

New Holland

Others

John Deere

Strengths and opportunities

• biggest share of the market and units sold.

• Headquarter in Mannheim.

• They produce their own quality nozzles

Weaknesses and threats

• the company is decreasing hugely their revenues.

Break-up of the pricing

Estimated sales based on the Tractor Market

Estimating sales from nozzle lifetime with regard to tractors

Estimated FinancialsMaximum Retail Price (in Euro)

Wholesaler Price (in Euro)

Price at production level (in Euro)

Approx. number of units to be sold in 1

year

Estimated Yearly Revenue (in Euro)

12 6.70 0.60 122,000 73,200

Number of Tractors sold by John Deere in

Germany (2014)

Number of nozzles sold per Tractor

Total Number of Nozzles sold in 1 year in Germany

Base selling price for each nozzle

Total Revenue from one company

in one full year

7000 10 70,000 0.60 Euro 42,000 Euro

Average lifetime of a ceramic nozzle

Average lifetime of a tractor

Number of Nozzles required during

one tractor lifetime

Base selling price for each nozzle

Total revenue earned during lifetime of one

tractor50 Hrs 2500 Hrs 50 0.60 Euro 300 Euro

THANK YOU