+ All Categories
Home > Documents > Feasibility about Aloe Vera Oil

Feasibility about Aloe Vera Oil

Date post: 23-Dec-2015
Category:
Upload: gabbacvillacorta
View: 232 times
Download: 0 times
Share this document with a friend
Description:
Aloe Vera Oil, Agricultural
Popular Tags:
75
WEBSITES: http://oilhealthbenefits.com/aloe-vera-oil/ BOOKS AND RESEARCH PAPERS: Coconut Revival: New Possibilities for the “Tree of Life” Asian and Pacific Coconut Community activities, Achievements and Future Outlook. Australian Centre for International Agricultural Research. (2005) S.W. Adkins, M. Foale and Y.M.S. Samosir Virgin Coconut Oil Production Manual for Micro and Village Scale Processing. FAO Regional Office for Asia and the Pacific, Bangkok (2006) Divina D. Balawan Keith R. Chapman PPKT: Working with the Community to Grow the Business. (2011) Diyanto Iman 1
Transcript
Page 1: Feasibility about Aloe Vera Oil

WEBSITES:

http://oilhealthbenefits.com/aloe-vera-oil/

BOOKS AND RESEARCH PAPERS:

Coconut Revival: New Possibilities for the “Tree of Life”

Asian and Pacific Coconut Community activities, Achievements and

Future Outlook. Australian Centre for International Agricultural

Research. (2005)

S.W. Adkins, M. Foale and Y.M.S. Samosir

Virgin Coconut Oil Production Manual for Micro and Village Scale

Processing.

FAO Regional Office for Asia and the Pacific, Bangkok (2006)

Divina D. Balawan

Keith R. Chapman

PPKT: Working with the Community to Grow the Business. (2011)

Diyanto Iman

1

Page 2: Feasibility about Aloe Vera Oil

Executive Summary

The business, MnC Naturals is introducing a new innovated

product in Cabanatuan City, the Aloe Vera Oil. It is a partnership

where the owners contributed expertise, ideas and resources in forming

the business. The business is located at N.E. Pacific Mall, Cabanatuan

2

Page 3: Feasibility about Aloe Vera Oil

City. The business’ target market ranges from the young and the old

and from the rich to the average to the urban poor members of society.

Aloe Vera Oil has different uses from head to toe and sometimes

even when taken internally. Aloe Vera as its main ingredient has been

widely used especially here in the Philippines for hair and skin

treatment. MnC Naturals has done some innovations to the Aloe Vera to

maximize its uses. It varies from hair growth, hair gloss, dandruff

treatment, skin treatment of insect bites, psoriasis, stretch marks

and for massaging, when taken internally, as a laxative for effective

bowel movement, lowering blood sugar level and as a shoe polish.

The industry of essential oils is rampant. But nowadays, organic

product is a lucrative industry. The business aims to combine both of

the idea of essential oils and organic products.

The business has no direct competitor/s as the product is newly

introduced and is newly innovated but the business will not stop in

innovating and improving the product. Indirect competitors will be the

other essential oil manufacturers such as Johnson and sons, Aldritz,

King’s Herbal and many more. With these companies in mind, the

business is prepared for the enhancements or improvements each them

can or will contribute. The business will use promotional mix in

promoting the product. Penetrating varied media especially the

internet would most likely be done since many people are using social

networking sites in finding new trends. The business is foreseen to

last in a tight and volatile market by innovating and improving the

3

Page 4: Feasibility about Aloe Vera Oil

product it could offer and assuring the consumers its effectiveness,

safety and its affordability.

The business will operate by pooling funds amounting to P800,000.

The business will hire a total of 5 employees, a driver, a saleslady

and three production workers.

The business’ forecasted Return on Investment is 43.00%, the

Return on Equity is 20.00% and a payback period of approximately 2

years and 10 months of operation.

INTRODUCTION

Nowadays, many products are introduced and innovated by

different manufacturers and businesses. It is quite hard to

choose what product is beneficial or not, healthy or can cause

side effects. Most of the products that are in the Global Market

4

Page 5: Feasibility about Aloe Vera Oil

today may contain chemicals that can probably cause side effects

to the consumers who are using the products.

Herbal plants are widely used by many people in the

Philippines. Filipino ancestors started using it to cure diseases

such as fever, wound, cough, etc. It is still widely used today

and has been innovated to form a product made by herbal plants or

so called “Natural Products”.

Aloe Vera species is frequently cited as being used in

herbal medicine since the beginning of the first century AD. Aloe

Vera is widely used in cosmetic products and alternative medicine

industries, being marketed and variously having rejuvenating,

healing or soothing properties. It has scientific evidence of

effectiveness and safety for either cosmetics or medicinal

purposes.

The essential oils of plants have been known throughout the

ages as the most potent beautifying agents for the skin. They

have a unique lipid structure that allows them to penetrate cell

membranes and transport oxygen and nutrients to each cell of the

body. Essential oils are some of the highest known sources of

antioxidants that can prevent free radical damage and thus have

an anti-aging effect on the skin.

Aloe Vera Oil is one of the essential oils which possess

benefits for skin, hair, and supports immune system and for

digestive tract. For the skin, it helps to heal wounds, insect

5

Page 6: Feasibility about Aloe Vera Oil

bites, skin abrasion, and minor burns, soothes and promotes skin

renewal, psoriasis, antioxidant and it removes stretch marks. For

hair, it contributes to the hair strength, hair growth, and

treating dandruff. It cleanses and supports your digestive

system, and it aids constipation and it can also be used as shoe

polish.

The side effects that are found is that people who have

diabetes who are taking glucose-lowering medications should be

cautious due to the reason that Aloe Vera lowers blood sugar

level and people who would take it internally may suffer diarrhea

with often use. It is advisable to take it internally when the

person is feeling bloated and does not release its solid remains

a few days after his/her last release.

“The beauty in using essential oils as medicines is that

they don't have negative side effects like the synthetic drugs

and chemicals of modern pharmacology.” (Stahl, 2010)

PRODUCT

The business is introducing a newly innovated product as

cosmetic and alternative medicine. It has a broader than the

other essential oils that are commonly purchased by consumers.

6

Page 7: Feasibility about Aloe Vera Oil

Aloe Vera Oil provides health benefits for hair, skin, and

digestive tract problem. For skin, Aloe Vera Oil is good for

treating skin wounds, skin diseases, brilliant moisturizer, sun

protection, insects bite, protects the skin from free radical

damage, anti- irritant and consists of astringent that shrink the

skin and make it taut. For hair, Aloe Vera Oil reduces dry scalp

condition, dandruff and it keeps the hair growth and hair

strength. Aloe Vera Oil is not just a cosmetic product it is also

used also as an alternative medicine for laxative, diabetes, and

diuretics.

Aloe Vera Oil is made up of 100% organic product. Coconut

oil is used as the extender of Aloe Vera Oil.

In purchasing Aloe Vera Oil, there would be a stall inside

N.E. Pacific Mall. The product would also be available at online

shops. For the retailer and wholesaler, the company will have

their contact or telephone number for the transactions of

delivering the products.

The key components or raw materials to be used are the

following:

1. Aloe Vera – Aloe Vera barbadensis is the most commonly used

in making Aloe Vera Oil.

2. Coconut Oil – It will act as an extender of the Aloe Vera Oil.

For the future development of the product, the business will

continuously improve the product. The business will develop

7

Page 8: Feasibility about Aloe Vera Oil

different essences of Aloe Vera Oil. Aside from Aloe Vera Oil,

the business will also introduce different products that are also

made of Aloe Vera like, Aloe Vera cream, Aloe Vera gel and Aloe

Vera shampoo.

TECHNOLOGY

The business will use common kitchen utensils in the

production of Aloe Vera Oil. The equipment that will be used are

less expensive and easily found in the market. The equipment to

be used are:

KNIFE

The knife is used to cut the Aloe Vera.

SPOON

The spoon is used to scrape the gel of the Aloe Vera.

8

Page 9: Feasibility about Aloe Vera Oil

COOKING POT

The cooking pot is used to cook and to keep warm the Aloe

Vera and the Coconut Oil.

PLASTIC CONTAINERS

These plastic containers are used as packaging of the product.

BLENDER

The blender is used to crush the Aloe Vera gel.

9

Page 10: Feasibility about Aloe Vera Oil

LADLE

The ladle is used to mix the Aloe Vera and Coconut oils.

GAS STOVE

The gas stove is used to heat the Aloe Vera Oil and Coconut

Oil to incorporate and to dissolve the Aloe Vera Gel.

MEASURING CUP

10

Page 11: Feasibility about Aloe Vera Oil

The measuring cup is used to measure the Aloe Vera oil

before putting it in the plastic container.

LIQUID PETROLEUM GAS

The Liquid Petroleum Gas or LPG is used as a heat source of

the gas stove.

KALAN DE KAHOY

Kalan de kahoy is used as an alternative heat source where

discarded coconut husk can be used.

11

Page 12: Feasibility about Aloe Vera Oil

STRAINER

The strainer is used to strain the lumps or Aloe Vera Fiber and

also to strain the coconut meat when skimming.

ALOE VERA LEAVES WASHER

The Aloe Vera Leaves Washer is used to wash the leaves before gel

extraction.

FILING, CAPPING AND LABELING MACHINE

12

Page 13: Feasibility about Aloe Vera Oil

The filling, capping and labeling machine is used to transfer the

Aloe Vera Oil into the bottle, capping it and labeling it.

COCONUT GRINDER MACHINE

The coconut grinder machine is used to shred the coconut

meat.

COCONUT PRESSER MACHINE

The coconut presser machine is used to extract coconut milk.

13

Page 14: Feasibility about Aloe Vera Oil

ALOE VERA GEL EXTRACTOR MACHINE

The Aloe Vera Gel Extractor machine

separates the Aloe Vera Gel from the

leaf part.

INTENDED MARKET ENVIRONMENT

The business will introduce innovation to the consumer who

uses cosmetic products and alternative medicine. The aim of the

owners is to introduce natural products that are more effective

and safe to use and to become successful in the Global Market.

The expected buyers are the consumers who are health

conscious, or mostly women who use cosmetic products. It can be

used by young and old persons. The store would be located along

the highway, inside a mall and the product would be available in

online shop and other local drugstores.

Most consumers purchase products because of their skin,

hair, or to remedy digestive tract problems. The product is made

of organic herbal plants and it specifically contains natural

nutrients that will surely be effective and safe to use as well

as affordable. The product has its uniqueness compared to other

essential oils because it can be taken internally (laxative) and

externally (skin and hair problems).

14

Page 15: Feasibility about Aloe Vera Oil

The product can be found in Maharlika Highway, Cabanatuan

City and the product would be offered to drug stores, groceries,

and seller of cosmetic products who will be competitors of the

business itself. The seller will serve as the advocator of the

business to introduce, advertise, and sell the innovative product

to the public so the consumers will try the newly introduced

organic product.

The income of the seller usually fluctuates depending on the

consumers’ need of the products. This is why the researchers

conducted a survey where the business would be established and

the consumers can be found. The consumers are assumed to buy two

bottles a year based on the consumers’ knowledge on the uses of

oils.

Aloe Vera Oil can be kept in warm or cool places. But if it

will be used as cure to insect bites, it is much better kept in

the refrigerator or chilled before application.

Business-to-Business Market

The business will offer the product to drugstores, groceries

and sellers of cosmetic products. Based on the survey and

interview conducted, the sellers are willing to have an initial

inventory of 20-50 bottles. The sellers will place purchase

orders every other month. The drugstores, groceries and sellers

are to be found at Cabanatuan City and in the future, in whole of

Nueva Ecija and whole country.

15

Page 16: Feasibility about Aloe Vera Oil

Business-to-Consumer Market

The business will be at N.E. Pacific Mall, Maharlika

Highway, Cabanatuan City. Based on the data gathered, it is

assumed by the researchers that each willing consumer will buy

two bottles a year. The business target consumers are not limited

to the young and to the old, to the rich and to the poor. The

product caters to consumers who have a healthy lifestyle and who

have an open mind in trying new product.

COMPETITION

Direct Competition

There are no seen or no perceived direct competitor as the

product is newly developed and newly introduced.

Indirect Competition

There are few indirect competitors as there are other herbal

oils that are already available to the target market most

commonly produced by long time established companies in the

market like Johnson and sons, Aldritz, Vicore and King’s Herbal.

Their products would serve as the key barrier in penetrating the

target market.

Competitive Advantage of the Product

When it comes to benefits that may be acquired from the

product, it is more beneficial than other essential oils. It is

16

Page 17: Feasibility about Aloe Vera Oil

not just an ordinary oil commonly used for massaging. It has a

uniqueness compared to other essential oils because the product

cannot only be taken externally (hair and skin) but it can also

be taken internally(laxative, diuretics, and diabetes), acting as

an alternative medicine.

Response Strategy

Different essential oils now exist in the Global Market. As

for the response strategy of the business for the competitors of

the product, the company will seek for more information that may

improve the product and continue innovating the product and the

business in producing another product line from the Aloe Vera by-

products and/or the product itself.

INDUSTRY

The industry of essential oils is mostly made up of coconut

oil and many consumers of Cabanatuan City buy this product. To

have a long life span in the industry, the company would

continuously improve the product and find new innovation to

develop a product that eventually will help the sales to go up.

Future expansion of the company will be set after its success in

Cabanatuan City. The target is for the Aloe Vera Oil to be known

in the Philippines.

The market for the product will not decline due to the

changing taste of the consumers who seek for a product that is

17

Page 18: Feasibility about Aloe Vera Oil

more beneficial than other products. For instance, Acai Berry is

not just an ordinary juice. It often cures and reduces what ails

the drinker. The consumers are now more aware and curious of what

are the contents of a product. Based on this occurrence, it is

safe to conclude that the consumer would be pleased to buy a

product from the company.

In Ansleigh Prince’s video blog Ecogal Indiegogo Campaign

(2014), most of the persons Ecogal interviewed really wanted to

know the product’s components, the manufacturer’s background

especially if it is a hygiene product.

The business will ensure that production will continuously

flow by the having the list of contact numbers of the suppliers

in case the other supplier fails to deliver or commit with the

requirements and specifications of the company.

The factor considered is to look for a supplier who is mass

producing in case there will be a time the business will need a

sudden supply. The business will not settle only on one to two

suppliers. The business will find a certain community where it

could support the community by planting the raw materials

supplying the leaves, especially farm lands where it only depends

on the rainy season. The business will be aware of the increase

in demands by observing its trends for effective forecasting to

place the orders to the suppliers avoiding delay of supply.

18

Page 19: Feasibility about Aloe Vera Oil

Business Model

Usually, essential oil is made up of coconut oil. The

business will introduce Aloe Vera Oil, an innovative product that

is more beneficial than other essential oils.

The chart shows the cycle of the business which starts from

the production of the product until it gains profit.

Flow of the Business

Figure 1.1. Business Flow

The nature of business is manufacturing because it processes

raw materials into finished goods and distributed to the

consumers. The excess inventory for a day is stored in the stock

room and sell it again the following day. The income that the

19

Raw MaterialsIncome

Selling Processing

PackagingStoring

BUSINESS

Page 20: Feasibility about Aloe Vera Oil

business will receive in the operation will be used for the

continuous improvement and expansion of production.

The business’ aim is to provide a new healthy organic

product which is Aloe Vera Oil to those consumers who seek for

more beneficial products and are health and beauty conscious and

value affordability. The management will ensure that it is purely

organic, sanitary, affordable, effective, and safe to use. Income

generation will come from selling of Aloe Vera Oil and also from

the saleable materials that are discarded through the production.

The business will likewise accept retail and wholesale orders

that would help the business in increasing its sales.

After the coconut oil is made, the coconut shell and husk

would be collected. The coconut shell would be sold to other

businesses that use it as their main ingredient in their business

like production of charcoal and the coconut husk will become the

alternative heat source in cooking in case the LPG would not be

enough in cooking. The business will also supply companies who

use coconut husks to make rope, coir or mats and the coconut

residue (sapal) can be sold to other businesses like animal feeds

manufacturer or to local bakeries that use coconut residue in

their ingredients like in making macaroons or cookies. The fried

coconut solid (latik) will be sold to local Filipino delicacy

producers who use latik in their products like sapin-sapin,

20

Page 21: Feasibility about Aloe Vera Oil

bibingkang kanin, suman, etc. These will be done to avoid waste

materials and to serve as an additional income to the company.

MARKETING AND SALES STRATEGY

The business will consider the 4P’s of the Marketing Mix for

the utilization and development of strategies to penetrate and

achieve customer satisfaction.

The 4P’s of the Marketing Mix:

Product

The business will maintain and ensure the quality,

reliability and effectiveness of the product and at the same time

improving it for customer’s use.

The product is a cosmetic and act as an alternative

medicine. It prevents hair and skin problems. It can be taken

internally for treating laxative, diuretics and diabetes

problems.

Price

The business will apply the lowest price possible in order

for the customers to patronize the natural herbal essential oils.

Due to the use of natural herbal plants and its easy access to

21

Page 22: Feasibility about Aloe Vera Oil

suppliers, lower price can be achieved because of its cost

effectiveness.

The cost of the product is based on the mark-up of the

respondents (seller) of the product which is 10%. The raw cost of

the product is P 59.31. The cost plus mark-up is P 65.00.

By the time when the business acquires their own

plantation, decreased on cost can be considered.

Place

The business will strategize where there is enough space for

convenience and comfort of delivery for suppliers, wholesale and

retail customers. Production will be done at Barangay Kapitan

Pepe, Cabanatuan City. The selling place will be at N.E. Pacific

Mall in a place where it is easily accessible. As to wholesale

customers and sellers, the business will introduce the product to

local drugstores and willing resellers.

Promotion

The business will use Promotional Mix in promoting its

products in order to effectively communicate and make the product

known to the target market. The business will use technology like

the internet for its product advertisement as many people are

into the social media nowadays making informative, creative

videos, posting tarpaulins and giving leaflets to the target

market. The business will advertise and promote the product

22

Page 23: Feasibility about Aloe Vera Oil

thoroughly in the first two years. For the succeeding years,

video of customers’ testimonials will be shared and posted

online.

Production and Operating Requirements

The business intends to produce Aloe Vera Oil in Cabanatuan

City. Cabanatuan City has limited number of vacant lots, but

there are many buildings for lease and also spaces for rent in

various commercial buildings.

The production house will be at Barangay Kapitan Pepe,

Cabanatuan City. The business will be leasing a 1-storey building

approximately 180 square meters. The building is for lease for P

50,000 a month and is under contract for five years.

23

Washing Area

Aloe Vera GelExtraction

Coconut Meat

Grinding and

Extraction

Workers’Quarters

Garden

Page 24: Feasibility about Aloe Vera Oil

Figure 1.2. Production Floor Plan

The company will lease a space in N.E. Pacific Mall with a

cost of P 10,000.00 per month.

The business will soon capitalize on a farm lot to provide

its own organic Aloe Vera to minimize costs. The farm lot is

located at Palayan City, Nueva Ecija. It measures 500 square

meters.

Aloe Vera plant is a semi tropical succulent plant therefore

it is abundant in the Philippines. The Aloe Vera plant, as the

main raw material could be outsourced at an Aloe Vera plantation

in General Santos, South Cotabato. The Aloe Vera cost is P 10.00

per kilo.

The company will produce its own coconut oil. Coconut oil

acts as an extender in the product. Coconuts will be acquired in

Dingalan, Nueva Ecija, the nearest supplier. Widespread rooted

coconut trees can be found in Dingalan and are cheap in cost. The

coconut cost is P 13.70 per nut.

24

CookingArea

PackagingArea

Receiving

Area

Parking

Page 25: Feasibility about Aloe Vera Oil

The company will outsource the bottle, parchment paper and

twine for packaging. It will be purchased at Divisoria, Manila

and an online supplier, either of the two who could commit with

the company’s needs. It will be bought in bulk to earn discount

and goodwill with the supplier and also to save in freight

expenses. The business will have an open communication with the

suppliers and ensure that the suppliers can commit to purchase

orders and that when suppliers cannot commit, the suppliers must

notify the business beforehand.

Production schedule

25

Page 26: Feasibility about Aloe Vera Oil

MANAGEMENT AND PERSONNEL

26

OWNERS

Page 27: Feasibility about Aloe Vera Oil

Figure 1.3. Organizational Chart

The chart will show the flow of authority in the company.

The flow of authority starts from the owners who direct and

control the business. The business is composed of (3) employees

namely: production workers (3), driver (1), and sales attendant

(1).

The business is in the form of partnership which will be

located at Cabanatuan City, Nueva Ecija. Partnerships are

relatively easy to establish, capitalization of the business is

easy and because of the mutual interest of the owners,

partnerships provide moral support and will allow for more

creative brainstorming and there is opportunity for income

splitting, an advantage of particular importance due to resultant

tax savings than a sole proprietorship and the business become

lucrative, a greater tax is imposed.

The management’s responsibilities to the company are to

plan, control, direct, staff, organize, and lead the whole

business operation. The management will be the one to seek for

the employees who are qualified for the position in the company.

27

Production

Workers

Sales Attendant

Driver

Page 28: Feasibility about Aloe Vera Oil

The success of the operation is in the hands of the managers

which are the also the owners.

In selecting the right employees for the company, the

employees would undergo interviews and trainings. This is to

ensure that precisely the suitable persons are hired. The

employees will be guided by guidelines and procedures of the

duties and responsibilities assigned to them by the company.

DUTIES AND RESPONSIBILITIES

The owners direct and manage the entire business

production. The production workers’ responsibilities are in the

production process. The driver is the one who would deliver the

products to its various sellers in good condition. The sales

attendant’s responsibilities are in selling the products and

inventory.

Qualifications of the Employees

Production workers

- 18-45 years old

- Preferably female

- With good character

- At least elementary graduate

28

Page 29: Feasibility about Aloe Vera Oil

- Physically and mentally fit

- Hard working

Driver

- 20-45 years old

- Has driver’s license

- Male

- Mentally and physically fit

- Having been a delivery driver before is an advantage

- At least High school graduate

Sales attendant

- 18-35 years old

- High school graduate or College Undergrad

- Female

- Mentally and physically fit

- Have related job experience

Table 2

Compensation Table

Employees Days of Workin a Week

Wages ofEmployees

Monthly Salaries

Driver ( M—T-W-Th-F-Sat) 6 345 8,280Worker ( M-W-F-Sat) 4 345 5,520Worker (M-W-F-Sat) 4 345 5,520Worker (M-W-F-Sat) 4 345 5,520

29

Page 30: Feasibility about Aloe Vera Oil

Sales ( M—T-W-Th-F-Sat-Sun) 7 345 9,660

The table above shows the compensation rates of the

employees. It is based on the Current Regional Daily Minimum Wage

Rates as of December 2014 by the Department of Labor and

Employment (DOLE). Workers’ salaries would increase in accordance

with the law. The business will also give incentives and other

increments based on the workers’ performance. The employees who

will be hired will work in shifts every day because not all

employees can work every day and that way there will be more

employees hired and can earn income for the employees’ families.

The employees could also work part-time as the work can be done

in bulk and task can be done early that can result to more source

of income.

Due to the acquisition of land, the business will hire two

farmers. The giving of bonuses can be considered, especially when

the business operation is satisfactory.

Regulation and Environmental Issues

In consideration of the legality and smooth-sailing of the

business, it should comply with the rules and regulations,

requirements and restrictions that are set by the government for

30

Page 31: Feasibility about Aloe Vera Oil

businesses in the country. Needed permits and accreditations must

be acquired.

Appropriate hygiene must be observed by the production

workers and the area as well as the sellers to ensure the

product’s quality and to have a good impression to customers. In

accordance with this, the business must be accredited by the

concerned agency like Department of Trade and Industry (DTI),

Department of Environment and Natural Resources (DENR), Bureau of

Internal Revenue (BIR) and the Government of Cabanatuan City’s in

assessing the production area and the product itself.

The business itself is built with the aim of taking care of

the environment and such. The business should practice its fair

share in saving the environment. Proper garbage waste disposal

must be observed and eventually participate or organize an

environmental program.

The required licenses and permits for a hassle-free

business are: Sanitation Permit, Mayor’s Permit, BIR

Registration, DTI Registration, Business Permit and DENR Permit.

Critical Risk Factors

In establishing the business, there are always draw backs

that are commonly experienced by many other businesses. In

31

Page 32: Feasibility about Aloe Vera Oil

relation to this, proper handling, forecasting and observation

will be needed.

Every business has its own strengths, weaknesses,

opportunities and threats.

For the strength of the business, the data gathered shows

that the most of the respondents are willing to try the

product. It showed during conversations with respondents

that they are kind of hyped and amazed that Aloe Vera itself

could have many uses other than as a hair growth aid and

anti-dandruff plant.

For the weakness, based on the data gathered, most of the

respondents do not know Aloe Vera and its uses as it is like

a traditional aid and are not widely used today.

There will be more opportunities that can be seen in the

business if it became well-established and lucrative.

One of the possibilities is that it can expand its operation

not only in Cabanatuan City but also outside the province of

Nueva Ecija and other supermarkets, drugstores or entities

who would want to become partners in distributing or even

sharing creative input that could help in improving the

product’s efficiency.

For the threats that could hover over the business, the

assumed biggest draw backs are: future competitors, and disasters

like typhoon, flood, and drought.

32

Page 33: Feasibility about Aloe Vera Oil

Future Competitors. Although the product will be innovated

and the business will continue to research on developing new

products, there will always be another existing product

which the customers might substitute with another product.

Insufficient Supply. It is possible even though the product

is not perishable and is mass produced.

The raw materials delivery delay is an inevitable event

especially when there are disasters and pests as the raw

material is prone to those events. Also, courier mishandling

could possibly occur.

Risks and threats would always be present, it is with proper

handling, patience, hard work and perseverance that corresponding

solutions and prevention could be obtained. Like what Orson

Scott Card, says on Ender's Game (2013), “If you try and lose

then it isn't your fault. But if you don't try and we lose, then

it's your entire fault.”

The business’ keys in addressing its threats and weaknesses

are:

Innovating and improving the product such as adding essence,

enhancing its smell with different essence such as mint,

orange and lemongrass. Adding a no fiber (settles at the

bottom of the bottle) variant for easy drinking.

Transforming the product into creams and lotions for non-

oily application to skin when used for skin treatment.

33

Page 34: Feasibility about Aloe Vera Oil

The business will consider an outside party where it could

enhance the use of the product and act as another

manufacturer but it is only an enhancing facility.

Investing on a farm lot for planting its own organic Aloe

Vera to compensate insufficient supply until it can totally

supply the production to decrease its cost.

Timetable

34

Page 35: Feasibility about Aloe Vera Oil

COST DETAILS

A. Cost of Utensils

Measuring Cup (5) P 100.00

Kitchen Knives (5) P 100.00Knife Sharpener (2) P 150.00

35

Page 36: Feasibility about Aloe Vera Oil

Spoons (5) P 75.00Strainer (3) P 150.00LPG (2) P 1,780.00Casserole (4) P 800.00Ladle (2) P 40.00 Subtotal P 3,295.00

B. Cost of Equipment

Blender (3) P 3,750.00Gas Stove (2) P 1,996.00Kalan de Kahoy (2) P 600.00Aloe Vera Leaves Washer P 100,000.00Filling, Capping and Labeling Machine P 112,014.00Aloe Vera Gel Extractor P 95,000.00Coconut Grater Machine P 4,500.00Furniture and Fixtures P 50,000.00Computer and Printer P 23,000.00Vehicle P 70,000.00Coconut Presser Machine P 8,000.00 Subtotal P 473,860.00TOTAL P 477,155.00

PRODUCT COSTING

Direct Cost

Raw Material ( 1/2 kg Aloe Vera Leaves) P 5.00Ingredients used P 13.70

36

Page 37: Feasibility about Aloe Vera Oil

Packaging Material P 11.24 Total Direct Cost P 29.94Indirect Cost:Labor Cost ( 345 x 3 / 50 bottles) P 20.70Gas, Water and Electricity (300.00/ 50 bts.) P 6.00Contingency Cost (10 % of DC) P 2.67 TOTAL INDIRECT COST P 29.37

Production Cost per 100ml Bottle

TDC P29.94

Add:TIC P29.73

Total over the 100ml yield P 59.31

Ingredients used (Extender)

Coconut Oil P 13.70

Packaging

Bottle P 9.95

Parchment Paper P 0.22

Sticker P 0.66

Twine P 0.33

Scotch Tape P 0.08

TOTALS (Extender and Packaging): P 24.94

Capital Requirement Strategy

The pool of funds will come from individuals who will

contribute equal amounts of cash. The initial capital requirement

for the proposed business is P 800,000.00

Pre-Operating Expenditures

Licenses:

DTI Registration 150.00

Mayor’s Permit 100.00

37

Page 38: Feasibility about Aloe Vera Oil

Business Permit 8,360.00

BIR Registration 500.00

Sanitary Permit 560.00

DENR Permit 6,300.00

Administrative Expense 457,595.27

TOTAL PRE-OPERATING EXPENDITURES P 473,565.27

Cash Working Fund P 326,434.73

Statement of Assumptions

38

Page 39: Feasibility about Aloe Vera Oil

1. Sales are expected to increase by 3% and purchases are

expected to increase 5% for the next four years.

2. Ending inventory is computed at 2% of TGAS.

3. Sales are made on a cash and trade credit.

4. All assets under plant, property and equipment are

depreciated under straight line method.

5. Office and Selling Supplies Expense will increase by 3% for

the next four years.

6. It is assumed that the Other Income from selling discarded

materials is 2% of net sales.

7. It is agreed by the owners that P 350,000.00 of the cash

will be invested in a time deposit that earns 3% per annum.

8. Income tax expense is computed as 30% as the standard rate.

Institute of Higher Studies

39

Page 40: Feasibility about Aloe Vera Oil

“A Feasibility Study of Aloe Vera Oil

in Cabanatuan City”

A partial requirement in the subject

FM 305: Project Feasibility Study

Submitted By:

Milcah B. Villacorta

Christine Joy T. Gabbac

BSBA-MACC4

March 2015

40

Page 41: Feasibility about Aloe Vera Oil

41

Page 42: Feasibility about Aloe Vera Oil

42

Page 43: Feasibility about Aloe Vera Oil

43

Page 44: Feasibility about Aloe Vera Oil

44

Page 45: Feasibility about Aloe Vera Oil

Computation for Payback Period

YEAR NET INCOME OUTSTANDING BALANCE

45

Page 46: Feasibility about Aloe Vera Oil

-800,000.001 237,301.51 -562,698.492 298,048.85 -264,649.643 309,023.49 443,773.854 320,037.96 364,411.815 330,911.94 695,323.75

Payback Period

= 0.69

Payback Period 3.69 years

Return on Investment

YEAR NET INCOME1 237,301.512 298,048.853 309,023.494 320,037.965 330,911.94

TOTAL 1,258,022.24

1,258,022.245

Average Net Income = 251,604.45

251,604.451,000,000.00

Return on Investment = .31 0r 31%

Return on Equity

46

443,773.85309,023.49

Page 47: Feasibility about Aloe Vera Oil

YEAR OWNERS’ EQUITY1 1,307,301.502 1,335,351.363 1,644,373.854 1,964,411.805 2,295,323.75

TOTAL 8,546,761.26

Average Equity

8,546,761.265

Average Equity = 1,709,352.25

Return on Equity

8,546,761.261,709,352.25

Return on Equity = .20 or 20%

SUMMARY OF FINDINGS

47

Page 48: Feasibility about Aloe Vera Oil

SELLER

1. Eight respondents or 57.14% are female.

2. Most of the respondents are 26-35 years old or 42.85%.

3. Majority of the respondents (92.85%) are already selling

natural products.

4. One of the respondents or 7.14% is willing to sell organic

product.

5. As for number of pieces sold, 35.71% of the respondents have

41 pieces and above of sales every week.

6. As for the amount of sales, 42.85% of the respondents have

P5,001 and above sales per month.

7. More than 3/4 of the respondents (78.57%) are aware of Aloe

Vera and its uses.

8. More than half of the respondents (64.28%) are willing to

sell Aloe Vera Oil.

9. As for orders, 35.71% of the respondents will have 20-50

pieces of initial order of Aloe Vera Oil.

10. As for mark-ups, 35.71% of the respondents have 6-10%

mark-up on their products.

CONSUMERS

48

Page 49: Feasibility about Aloe Vera Oil

1. Half of the respondents or 51.04% are female.

2. One-fourth or 25.17% of the respondents are 36-45 years old.

3. Almost half or 44.75% of the respondents are working as a

private employee.

4. Most of the respondents (71.32%) are using oil for

massaging.

5. Less than half or 40.55% of the respondents are using

essential oil once a day.

6. More than half or 61.35% of the respondents are aware of the

effect of the product.

7. Majority or 97.90% of the respondents like organic products.

8. Most of the respondents (80.41%) are aware of the uses of

Aloe Vera.

9. As for suggested retail price, 46.15% of the respondents’

suggested retail price is P40-50.

10. Majority or 98.50% of the respondents are willing to buy

a home-made product.

11. Most of the respondents (83.91%) are willing to buy the

Aloe Vera Oil.

Tabulation of Findings from Sellers

Table 4

Gender

49

Page 50: Feasibility about Aloe Vera Oil

F Percentage (%)Male 5 35.71%Female 8 57.14%

No Answer 1 7.14%Total 14 100.00%

Table 4 shows the gender of the respondents. It shows that

out of fourteen respondents, eight respondents or 57.14% are

female while five respondents or 35.71% are male.

Table 5

Age of the Respondents

F Percentage (%)18-21 1 7.14%22-25 0 0.00%26-35 6 42.85%36-45 5 35.71%46-55 1 7.14%

56 and above 1 7.14%Total 14 100.00%

Table 5 shows the age of the respondents. It shows that out

of fourteen respondents, most of the respondents are 26-35 years

old.

Table 6

Selling of Organic Products

F Percentage (%)

50

Page 51: Feasibility about Aloe Vera Oil

Yes 13 92.85%No 1 7.14%

Total 14 100.00%

Table 6 shows if the respondents are selling organic

products. It shows that thirteen respondents or 92.85% sell

organic products and one respondent or 7.14% not.

Table 7

Willingness to Sell Organic Products

F Percentage (%)Yes 1 7.14%No 0 0.00%

No Answer 13 92.85%Total 14 100.00%

Table 7 shows that out of fourteen respondents, one

respondent or 7.14% does not sell organic products but is willing

to sell organic products, while thirteen respondents or 92.85%

who did not answer are already selling organic products.

Table 8

Advertisement on Products

F Percentage (%)Yes 11 78.57%No 3 21.42%

Total 14 100.00%

Table 8 shows if the respondents used advertisements on

their products. It shows that eleven respondents or 78.57% are

51

Page 52: Feasibility about Aloe Vera Oil

using advertisement on their product and three respondents or

21.42% are not.

Table 9

Quantity of Sales A Week

F Percentage (%)5-10 pcs 3 21.42%11-15 pcs 3 21.42%16-25 pcs 1 7.14%26-35 pcs 1 7.14%36-40 pcs 1 7.14%

41 pcs and above 5 35.71%Total 14 100.00%

Table 9 shows the respondents’ quantity of sales a week. It

shows that five or 35.71% are selling 46 pieces and above while

sales of 16-25, 26-35, and 36-40 pieces had one (7.14%)

respondent each.

Table 10

Sales per Month

F Percentage (%)P 500-1,000 2 14.28%P 1,001-1,500 3 21.42%P 1,501-2,000 0 0.00%P 2,001-3,000 2 14.28%P 3,001-5,000 1 7.14%

P 5,001 and above 6 42.85%Total 14 100.00%

Table 10 shows respondents’ sales per month. It shows that

six of the respondents or 42.85% have sales per month of P 5,001

52

Page 53: Feasibility about Aloe Vera Oil

and above while one respondent or 7.14% has sales per month of P

3,000-5,000.

Table 11

Aloe Vera Awareness and Its Uses

F Percentage (%)Yes 11 78.57%No 3 21.42%

Total 14 100.00%

Table 11 shows that the respondents’ awareness of Aloe Vera

and its uses. Eleven respondents or 78.57% are aware while three

respondents or 21.42% are not.

Table 12

Willingness to Sell Aloe Vera Oil

F Percentage (%)Yes 9 64.28%No 0 0.00%

No Answer 5 35.71%Total 14 100.00%

Table 12 shows the respondents’ willingness to sell Aloe

Vera Oil. It shows that out of fourteen respondents, nine

respondents or 64.28% are willing to sell organic products.

Table 13

Quantity of Initial Order

53

Page 54: Feasibility about Aloe Vera Oil

F Percentage (%)20-50 pcs 5 35.71%51-100 pcs 3 21.42%101-150 pcs 0 0.00%

151 pcs and above 1 7.14%No Answer 5 35.71%Total 14 100.00%

Table 13 shows the respondents quantity of initial order of

the product. It shows that five or 35.71% of the respondents

would have an initial order of 20-50 pcs, while one or 7.14%

would order 151 pcs and above.

Table 14

Percentage of Mark-up

F Percentage (%)2-5% 4 28.57%6-10% 5 35.71%11-15% 0 0.00%

16% and above 0 0.00%No Answer 5 35.71%Total 14 100.00%

Table 14 shows the respondents’ percentage of mark-up on the

product. It shows that five or 35.71% of the respondents have a

percentage mark-up of 6-10% while four or 28.57% of the

respondents have a percentage mark-up of 2-5%.

Tabulation of Findings from Consumers

Table 15

54

Page 55: Feasibility about Aloe Vera Oil

Gender

F Percentage (%)Male 65 45.45%Female 73 51.04%

No Answer 5 3.49%Total 143 100.00%

Table 15 shows the gender of the respondents. It shows that

most of the respondents are female rather than male. Seventy-

three respondents or 51.04% are female while sixty-five

respondents or 45.45% are male.

Table 16

Age

F Percentage (%)18-21 16 11.18%22-25 30 20.97%25-35 35 24.47%36-45 36 25.17%46-55 9 6.29%

56 and above 14 9.79%No Answer 3 2.09%Total 143 100.00%

Table 16 shows the age of the respondents. It shows that

most of the respondents are 36-35 or 25.17% years old while 46-55

or 6.29% years old are nine.

Table 17

Respondents’ Occupation

55

Page 56: Feasibility about Aloe Vera Oil

F PercentageStudent 9 6.29%

Homemaker 20 13.98%Teacher 13 9.09%Retiree 7 4.89%

Private employee 64 44.75%Gov. employee 14 9.79%Health employee 12 8.39%

No answer 4 2.79%Total 143 100.00%

Table 17 shows the occupation of the respondents. It shows

that out of one hundred forty-three respondents, sixty-four

respondents or 44.75% are private employees while seven

respondents or 4.89% are retirees.

Table 18

Awareness of the uses of essential oil

F Percentage (%)Massaging 102 71.32%

Hair Gloss/Hair Fall 21 14.68%Laxative 1 .06%

Skin Treatment 15 10.48%Shoe Polish 2 1.39%No Answer 2 1.39%

Total 143 100.00%

Table 18 shows the respondent’s awareness about uses of

essential oil. It shows that out of one hundred forty-three

respondents, one hundred two of them or 71.32% are aware that the

use of essential oil is for massaging while one respondent

or .06% is aware that the use of essential oil is for laxative.

Table 19

56

Page 57: Feasibility about Aloe Vera Oil

Usage of Essential Oils

F Percentage (%)Once a day 58 40.55Twice a day 19 13.28

Three times a week 20 13.98Once a month 24 16.78When needed 20 13.98No Answer 2 1.39

Total 143 100.00%

Table 19 shows the respondents usage of essential oil. It

shows that out of one hundred forty-three respondents, fifty-

eight respondents or 40.55% use essential oil once a day while

nineteen or 13.28% use essential oil twice a day.

Table 20

Awareness of the Effects of the Product

F Percentage (%)Yes 88 61.53%No 53 37.06%

No Answer 2 1.39%Total 143 100.00%

Table 20 shows the respondents’ awareness of the effects of

the product. It shows that eighty-eight respondents or 61.53% are

aware of the effects of the product while fifty-three respondents

or 37.06% are not.

Table 21

Correspondence to Organic Products

F Percentage (%)

57

Page 58: Feasibility about Aloe Vera Oil

Yes 140 97.90%No 1 .06%

No Answer 2 1.39%Total 143 100.00%

Table 21 shows the respondents’ correspondence to organic

product. It shows that one hundred forty respondents or 97.90%

like the product to be organic while one respondent or .06 does

not.

Table 22

Awareness of Aloe Vera and Its Uses

F Percentage (%)Yes 115 80.41%No 26 18.18%

No Answer 2 1.39%Total 143 100.00%

Table 22 shows the respondents’ awareness of Aloe Vera and

its uses. It shows that one hundred fifteen respondents or 80.41%

are aware of the Aloe Vera and its uses while twenty-six

respondents or 18.18% are not.

Table 23

Suggested Retail Price (100ml bottle)

58

Page 59: Feasibility about Aloe Vera Oil

F Percentage (%)P 40-50 66 46.15%P 51-65 39 27.27%P 66-80 21 14.68%P 81-100 17 11.88%No Answer 0 0.00%

Total 143 100.00%

Table 23 shows the respondents’ suggested retail price

(100ml bottle) for the product. It shows that out of one hundred

forty-three respondents, sixty-six respondents or 46.15%

suggested that the retail price (100ml bottle) is P 40-50 while

seventeen or 11.88% suggested that the retail price (100ml

bottle) is P 81-100.

Table 24

Willingness to use Homemade Organic Product

F Percentage (%)Yes 137 95.80%No 3 2.09%

No Answer 3 2.09%Total 143 100.00%

Table 24 shows the respondents’ willingness to use homemade

organic product. It shows that one hundred thirty seven

respondents or 95.80% are willing to use homemade organic product

while three respondents or 2.09% are not.

Table 25

Willingness to buy newly introduced Aloe Vera Oil

59

Page 60: Feasibility about Aloe Vera Oil

F Percentage (%)Yes 120 83.91%No 23 16.08%

Total 143 100.00%

Table 25 shows the respondents’ willingness to buy the newly

introduced Aloe Vera Oil. It shows that one hundred twenty

respondents or 83.91% are willing to buy the newly introduced

Aloe Vera Oil while twenty three respondents are not.

CONCLUSION

60

Page 61: Feasibility about Aloe Vera Oil

Based on the data gathered, the following conclusions were

drawn:

SELLER

1. Most of the respondents are women. Most of the respondents are

aged 26 years old to 35 years old.

2. Most of the respondents are selling organic products. Most of

the respondents advertise their products.

3. Most of the respondents sell 41 pieces and above organic

products a (week or month?). Most of the respondents have 5,001

and above pesos sales monthly on organic products.

4. Most of the respondents are aware of effects and uses of Aloe

Vera. Most of the respondents are willing to sell Aloe Vera Oil

in their stores.

5. Most of the respondents will have an initial order of 20 to 50

pcs.

6. Most of the respondents have 10% mark-up on their products.

CONSUMERS

1. Most of the respondents are women. Most of the respondents are

aged 36 years old to 45 years old. Most of the respondents are

private organization employees.

2. Most of the respondents’ knowledge in using oils is for

massaging. Most of the respondents are using oils once a day.

3. Most of the respondents are aware that there is a product that

has many uses. Most of the respondents gave a positive response

in using an organic product.

61

Page 62: Feasibility about Aloe Vera Oil

4. Most of the respondents are aware of the effects and uses of

Aloe Vera. Most of the respondents are willing to spend 40 to 50

pesos on Aloe Vera Oil. Most of the respondents are willing to

use a homemade organic product. Most of the respondents will buy

Aloe Vera Oil.

RECOMMENDATIONS:

Based on the conclusion drawn, the researchers formulated

the following recommendations:

1. The business should be placed where a variety of people,

ranging from lower class, middle class to first class, may be

found like malls.

2. The business should provide advertising materials to sellers

to make the product be known.

3. The business should inform the consumers about its uses and

effects through creative video presentations found online.

4. The business should continue to improve the product like

adding flavors also innovating Aloe Vera Oil to another probable

product like lotions and creams for easy skin application.

5. The business should invest in a farm lot to sustain its supply

for production.

62


Recommended