| Date post: | 24-Mar-2018 |
| Category: |
Documents |
| Upload: | nguyenkiet |
| View: | 219 times |
| Download: | 7 times |
ALCOTRA INNOVATION PROJECT
Feasibility Plan Template
Jens Schumacher & Francesco Molinari
This document should be used by the participants in the Thematic Working Groups of the project, for the purpose of drafting ideas of cross-border Living Lab trials to be submitted for evaluation to the 5 Regions involved. The CANVAS Business Model (by Alexander Osterwalder, 2004-2010) is adopted as a template.
Feasibility Plan Template
References
Those quoted in http://en.wikipedia.org/wiki/Business_Model_Canvas
Structure of the Feasibility Plan
9 Blocks of the CANVAS Business Model that need to be worked out:
5 specific aspects for evaluating the bidding “consortium”:
Page 1
Feasibility Plan Template
Project specific aspects for evaluating the proposed trial:
Living Lab Approach
How it is designed and implementedWhere does it make a difference on: - cross-border cooperation?- technological/sectorial innovation?- marketability of product/service?
Cross Regionality
Motivation and characteristicsWhere does it make a difference in:- implementing the Living Lab approach- advancing the state of the art- making the trial more successful and impacting?
Advance over state of the art
Describe the elements of originality in relation to the:- nature of the sectorial innovation implied by the trial- characteristics of the thematic domain selected- nature of the technologies specifically proposed for implementation
Sustainability and Impact
Where is impact situated? E.g. at societal / business / policy level …Explain how you intend to:- make the trial successful in terms of post-project implications- evolve from the individual trial to a permanent Living Lab- preserve the cross-border aspect of your proposed approach in the future
Hint: to prepare a 1-page summary of your project idea, please proceed in the following order:
o Advance over state of the arto Living Lab Approacho Cross Regionalityo Sustainability and Impact
Page 2
Feasibility Plan Template
Table of Contents of the generic Feasibility Plan
Administrative Information....................................................................................41-page summary....................................................................................................5Description of the bidding consortium..................................................................6
1. Strategy........................................................................................................02. Structure.......................................................................................................63. Processes......................................................................................................64. Rewards........................................................................................................65. People...........................................................................................................6
Description of the Cross-Border Living Lab trial...................................................71. End User Segments......................................................................................02. Value Proposition..........................................................................................83. Channels.......................................................................................................94. End User Relationships.................................................................................05. Revenue Streams..........................................................................................06. Key Resources.............................................................................................127. Key Activities..............................................................................................138. Key Partners.................................................................................................09. Cost Structure..............................................................................................010. Living Lab Approach.................................................................................1611. Cross Regionality......................................................................................1712. Advance over state of the art....................................................................1813. Sustainability and Impact.........................................................................1914. Feasibility Assessment..............................................................................2015. Other...........................................................................................................0
ANNEX: Visual summary.......................................................................................0
Page 3
Feasibility Plan Template
Administrative Information
Please fill in the following table:
Contact person for this template Name, Surname, Organisation of affiliationE-mail, mobile phone, land line, fax No, Skype Id
List of partners in the consortium (starting from the coordinator)
Organisation names, addressesContact persons names, surnames, E-mail, mobile phone, land line, fax No, Skype Id
Project acronym and title AcronymTitle
Project summary (max 2000 characters)
Main aims, key activities, trial location(s), expected results
Project duration # Months from kick-off to conclusion
Indicative budget (broken down per partner)
Euros (estimated costs)
Page 4
Feasibility Plan Template
1-page summary
Please fill in the following table:
Advance over state of the art Max 1000 characters
Living Lab Approach Max 1000 characters
Cross-Regionality Max 1000 characters
Sustainability and Impact Max 1000 characters
Page 5
Feasibility Plan Template
Description of the bidding consortium
Max 2 pages
a. Strategy[Text]
b. Structure[Text]
c. Processes[Text]
d. Rewards[Text]
e. People[Text]
Questions to answer:
What are our strategic goals? How do they drive our
consortium?
What type of organizational structure does our consortium require?
What information flows, processes, and workflows does our consortium require?
What reward system does our consortium require?
How can we motivate our people?
What kinds of people with what skills does out consortium require?
What type of mindset is needed?
Page 6
Feasibility Plan Template
Description of the Cross-Border Living Lab trial
Max 15 pages – one per paragraph
1. End User Segments[Text]
Questions to answer:
For whom are we creating value? Who are our most important End
Users?
Elaborate:
Common needs of End User Common behaviors Other attributes Reasons why this segment is
chosen
Define type of End User segment:
1. Mass market2. Niche market3. Segmented4. Diversified5. Multi-sided platforms (or multi-
sided markets)
Page 7
Feasibility Plan Template
2. Value Proposition[Text]
Questions to answer:
What value do we deliver to the End User?
Which one of our End User’s problems are we helping to solve?
What bundles of products and services are we offering to each End User Segment?
Define how value creation takes place (characteristics) – for instance:
a. Newnessb. Performancec. Customizationd. “Getting the job done”e. Designf. Brand/statusg. Priceh. Cost reductioni. Risk reductionj. Accessibilityk. Convenience/usability
Page 8
Feasibility Plan Template
3. Channels[Text] Questions to answer:
Through which channels do our End User segments want to be reached?
How are we reaching them now? How are our channels integrated? Which one works best? Which ones are most cost-efficient How are we integrating them with
End User routines?
Description:
Actual interface with End Users (communication, distribution, sales channels)
Which functions are carried out in the channels? (exemplary)
o Raising awareness among End Users about a company’s products and services
o Helping End Users evaluate a company’s Value Proposition
o Allowing End Users to purchase specific products and services
o Delivering a Value Proposition to End Users
o Providing post-purchase End User support
Define actual channel phase:
See table below (End User = Customer)
Page 9
Feasibility Plan Template
4. End User Relationships[Text]
Questions to answer:
What type of relationship does each of our End User Segments expect us to establish and maintain with them?
Which ones have we established? How are they integrated with the
rest of our business model? How costly are they?
Elaborate motivation: (exemplary)
End User acquisition End User retention Boosting sales (upselling)
Define:
Type of relationship (personal, automated, etc.)
Categories of relationships:
Personal assistance Dedicated personal assistance Self-service Automated services Communities Co-creation
Page 10
Feasibility Plan Template
5. Revenue Streams[Text]
Questions to answer:
For what value are our End Users really willing to pay?
For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue
Stream contribute to overall revenues?
Generating value streams per:
Asset sale Usage fee Subscription fees Lending/Renting/Leasing Licensing Brokerage fee Advertising
Type of pricing mechanism defined:
Fixed pricingo List priceo Product feature dependedo End User segment dependedo Volume depended
Dynamic pricingo Negotiationo Yield managemento Real-time-marketo Auctions
Page 11
Feasibility Plan Template
6. Key Resources[Text]
Questions to answer:
What Key Resources does our Value Proposition require?
Our Distributions Channels? End User Relationships? Revenue streams?
Define types of resources:
1. Physical2. Intellectual3. Human4. Financial5. Technological
Are you getting these resources by:
Ownership Leasing Acquiring from key partners Other (please explain)
Page 12
Feasibility Plan Template
7. Key Activities[Text]
Questions to answer:
What Key Activities do our Value Propositions require?
Our Distribution Channels? End User Relationships? Revenue streams?
Categories:
1. Production2. Problem Solving3. Platform/Networking4. Updating Technology5. Other
Page 13
Feasibility Plan Template
8. Key Partners[Text]
Questions to answer:
What are our Key Partners? Who are our Key Suppliers? Which Key Resources are we
acquiring from partners? Which key Activities do partners
perform?
Define type of partnership:
1. Strategic alliance between non-competitors
2. “Coopetition”: strategic partnerships between competitors
3. Joint ventures to develop new businesses
4. Buyer-supplier relationships to assure reliable suppliers
Describe motivation for partnership: (exemplary)
Optimization and economy of scale Reduction of risk and uncertainty Acquisition of particular resources
and activities …
Page 14
Feasibility Plan Template
9. Cost Structure[Text]
Questions to answer:
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Drivers for business model:
1. Cost driveno Leanest cost structureo Low price value propositiono Maximum automationo Extensive outsourcing
2. Value driveno Focused on value creationo Premium value proposition
Set characteristics:
Fixed costs (salaries, rents, utilities)
Variable costs Economies of scale Economies of scope …
Page 15
Feasibility Plan Template
10. Living Lab Approach1
[Text]
1 You can make reference to documents at http://www.alcotra-innovazione.eu/progetto/attivita3.shtml
Questions to answer:
How are the users/citizens involved?
What participative LL Models/Methods will be used?
How is the LL financed?
Stakeholder Involvement
Are all Stakeholders involved? Has a participative innovation
approach been chosen? Are Users/Citizens involved in all
phases of the project? Are IPR defined?
Living Lab difference:
Why is the LL approach suited for this project?
How will the LL approach affect the product/service outcome?
o Economies of scaleo Economies of scopeo …
Page 16
Feasibility Plan Template
11. Cross Regionality[Text]
Questions to answer:
Are Partners from different Regions involved?
Is there a symmetric distribution of resources?
Is this planned as one cross regional LL or with two independent regional Living Labs joined for this specific trial?
Define characteristics of the cross regional partnership:
The other region is used to expand the current market
Customisation of product/service to regional specialities
Co-development and deployment of cross-regional product/service
Motivation for cross-regional approach:
What is the Value-added for the Partners in the different regions?
Are the regional contexts addressed?
Is the cross-regional management addressed?
…
Page 17
Feasibility Plan Template
12. Advance over state of the art[Text]
Questions to answer:
In which respect are you improving over the sectorial state of the art?
o Technology innovation o Market innovationo Social innovationo Institutional innovationo Other
Describe the characteristics of the thematic domain you are acting within: (exemplary)
Too few innovations are reaching the market
Too few innovations survive after marker launch
The potential of people’s involvement is largely ignored or discarded
Market size is too tiny There are institutional barriers,
local markets Language and cultural issues
prevent the formation of a European single market
…
Technologies proposed for implementation in the trial: (please list)
Mature / already productised or servitised
Immature / yet to become products or services
Other
Page 18
Feasibility Plan Template
13. Sustainability and Impact[Text]
Questions to answer:
Will the consortium form a permanent Living Lab? If so, how shaped?
o As a business/technology service provider to third parties
o As a high-tech, R&D laboratory
o As a University spin-offo As a Government initiativeo As a single enterpriseo As a business associationo Other
Will the LL be sustainable after the trial is finished?
How will the successful trial impact on:
o The economyo Societyo Public Administrationo The Academic Sectoro Etc.
of the Regions involved?
Page 19
Feasibility Plan Template
14. Feasibility Assessment[Text]
Questions to answer:
How pertinent is the project idea with either of the thematic domains of Alcotra Innovation, namely
o Smart Energieso Intelligent Mobilityo Creative industrieso eHealth?
How coherent is it with the strategic indications of the Euroregion?
How defined / packaged / promptly available are the technologies involved in the trial?
How broad is the Living Lab partnership in terms of
o Territorial coverageo Stakeholderso End users?
How much time is required to perform the various project activities, namely:
o Trial designo Configurationo Executiono Evaluation?
Page 20
15. Other. Beware: The information provided in this paragraph will not be taken into consideration for the evaluation process.
The same, your inputs are much welcome for the sake of the Alcotra Innovation project. Indeed one of the project deliverable is the so called “Strategic Plan for boosting innovation”, a sort of guidelines for policy makers. This document should somehow support policy makers in adopting policy measures and financial instruments that facilitate innovation on a cross border scale that possibly apply the Living Lab methodology.
Please write down some considerations to policy-makers for future programming/funding schemes:
a. New/promising technological fields which need to be better addressed
b. Ways of financingc. Any other business
ANNEX: Visual summary
Key Partners Key Activities
Key Resources
Value Proposition End User Relationships
Channels
Cost Structure Revenue Streams
End User Segments
End UserOfferInfrastruct
Profit equation
Fill in with keywords!
Advance over the state of the art Sustainability and Impact
Living Lab Approach Cross Regionality
![[XLS]2011_Q2_Construction_Charts_Final_97-03.xls · Web viewFeasibility Application Pending Permitted Site Prep Under Construction North Anna (VA) New Plants Only, No Expansions All](https://static.documents.pub/doc/80x56/5b359a1c7f8b9a8b4b8d3c19/xls2011q2constructionchartsfinal97-03-web-viewfeasibility-application.jpg)
