FEAST food and drink festivals are the outdoor, younger, seasonal sisters to the
established and well loved BBC Good Food Shows. FEAST festivals are set within
the stunning and iconic Historic Royal Palaces. In 2017 the three events are
expected to attract over 52,000 food lovers, over 300 quality food and drink
producers, brands and street food traders along with the best culinary
entertainment.
BBC Good Food’s FEAST festivals offer a
unique opportunity to engage with a targeted
audience of food lovers in a vibrant, fun and
unique environment.
It is proven that live events offer heightened
engagement, giving your brand the chance to
fully immerse the 5 senses.
Working with us guarantees direct access to a
growing and diversifying audience. Our visitor
satisfaction and loyalty ratings are high, and
strong word of mouth ensures that we
continue to deliver spectacular days out.
We would love to work with you and look
forward to discussing how you can be part of
the biggest celebration of food and drink in
the UK.
An intimate outdoor event for around 80 producers and brands in the
setting of London’s Hampton Court Palace. Visitors are immersed in the
delights of Christmas, enjoying speciality food and drink within the
atmospheric Base Court, Clock Court and Fountain Court of the Palace.
This event is atmospheric, festive and perfected year on year, providing
great exposure to thousands of affluent foodies in the run up to
Christmas.
12,500 Visitors 85% Female
15% Male
78% ABC1 £50 Average Spend
Average Household
Income £62k
10 - 12 December
This unique event in partnership with Hampton Court Palace allows visitors
to enjoy FEAST and the Palace. The backdrop of both the Palace and it’s
magnificent gardens make this event totally unique and memorable – a
perfect opportunity for you to retail, sample and build your brand in front of
thousands of targeted, affluent visitors.
Heading into its 5th year, the show is going from strength to strength with
YOY increases in visitor numbers.
28,000 Visitors 81% Female
19% Male
76% ABC1 £91 Average Spend
Average Household
Income £69,500
25 - 27 August 2018
This brand new event is taking place at one of London’s most iconic
landmarks. Located in the Moat with the Tower as a backdrop, this is the
first event of it’s kind. It combines the culinary cutting-edge of FEAST
with the prestige and heritage of its setting, making for a day out for food
lovers like no other.
A hand-picked collection of artisan producers, quality food and drink
brands, street food and brilliant entertainment, FEAST is the ideal
platform through which to illustrate your brand to young, affluent, trend-
setting foodies.
12,000 Visitors 82% ABC1 £60 Average Spend
Average Household
Income £72k
80% Female
20% Male
21 – 23 September
Our exciting list of confirmed exhibitors, to name just a few:
8-10 December
Stand options at the UK’s biggest line up of food and drink festivals
• Build brand awareness, the Shows are a great platform to meet new customers
• Boost sales
• Launch new products - A great opportunity to gain valuable customer feedback and build brand and product
awareness
• Reach a highly engaged foodie audience and communicate with visitors in a fun and vibrant atmosphere
• Build on your connections and client database
• Media and Marketing coverage – each Show is supported by a comprehensive marketing and PR campaign
3m x 3m
Marquee
4m x 4m
Chinese Hat
5m x 5m
Chinese Hat
Hampton Court Palace 26 – 28 August £1521 £3500 £5000
Tower of London 22 – 24 September £1908* £5500*
Hampton Court Palace 8 – 10 December £999 £2500(Subsidised rates available for small producers on application)
(All rates are + £65 reg fee + VAT)
*Includes complimentary logistics support due to restricted access to the Tower
Live shows are the most engaging form of marketing, giving brands face-to-face exposure to the audiences
they target.
FEAST Festivals are filled with exciting and inspiring editorial content that can be sponsored – the perfect
opportunity to achieve memorable brand stand-out.
We have helped deliver successful bespoke campaigns for food & drink brands, supermarkets, technology
manufacturers, high street retailers, household brands, finance companies, tourism agencies & utility
providers.
Our shows are ideal environments to engage HNWIs passionate about food, drink, lifestyle and seasonality.
The following opportunities are available for sponsorship, and bespoke activations can be specifically tailored
to align with marketing objectives:
FEAST Theatre Interview Stage Skills Tent Seating Areas
VIP & VIP Lux Product Supplier Masterclasses Restaurants & Bars
As a key show partner, you will benefit by
being part of our multi-platform marketing and
PR campaign that reaches millions pre and
post-show.
Potential Brand inclusion in:
• Press releases
• Magazine pages
• Social Media / Blogger forums
• Direct Marketing
• E-Shots
• Official Showguide
• Editorial on Show website and MPU banners
• Pre-event competitions
• Exit surveys and data collection
Brand exposure
42m UK monthly page impressions
3mBBC Good Food TV
1.3mReaders
No.1Food & Women’s
lifestyle digital edition
UK’s no.1 selling food magazine
2mMobile appdownloads
250kVisitors at BBC Good Food Shows and festivals
12.5mMonthly UUs - UK’s biggest food website
Tribe 4:
London foodies
Audience size: 9,132 |
59.8% female | Largest
age group: 25-34 (42.5%)
London-centric food
fanatics, work hard and
indulge in eating out and
dinner parties, follow food
and travel bloggers for
latest and best
Smallest tribe but largest
sphere of influence c 22.5
million
Tribe 1:
Cooking shows and
celebrity chef following
Audience size: 17,254 |
60% female |
Largest age group: 25-34
(41%)
Engaged with BBC
programmes
Most likely to share tweets
from BBC and charitable
causes
Sphere of influence c. 20.3
million
Tribe 2:
Local independent food
business
Audience size: 12,373 |
74% female |
Prominent age group: 35-
44 (35%)
Consumers engaged with
food brands, cooking
products/ equipment,
healthy living and other
foodies. Likely to buy local
and support the
community
Sphere of influence c. 20.5
million
Tribe 3:
Chefs and hospitality
workers
Audience size: 9,906 |
50.6% female | Largest
age group: 25-34 (41%)
Follow chefs, and
hospitality workers,
promote selves and their
food on twitter, food
trends, critics
Engage in competitions,
share sport related posts
and recipes
(curate and consume
content)
Sphere of influence c. 6
million
Our social media following can be deconstructed into 10 distinctive tribes with a
sphere of influence totaling over 70 million. Analysing and segmenting this data
provides actionable insights into opportunities to strategically grow social
audiences, that can then be directly targeted by our digital campaigns in the build
up to a show.
Social Following
27,500
followers
42,600
followers
117,000
followers
Contemporary Workers
•26-35 years
•£30-39k income
•No children
•Career driven
•Online shoppers &
bankers
•Social media activists
Successful Families
•36-45 years
•70-100k income
•Advancing careers
•School-aged children
•Sainsbury's & Waitrose
shoppers
•Online shoppers
•Social media activists
Our Core Demographics for media targeting
Brands we worked
with in 2016
We are experts in what we do. Our shows are proven and deliver results time and time again
Emily Cloke
Show Director
07795 571765
Roxanne Jelley
Sales Manager
020 3405 4285
River Street Events Ltd
1 Becketts Wharf
Lower Teddington Road
Kingston upon Thames
KT1 4ER