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www.easyfairs.com/online365 Twice as much traffic to your catalogue page plus more opportunities to do business on your stand Even more leads before, during and after the show Boost your visibility and generate leads 365 days a year easyFairs United Kingdom & Ireland 2nd Floor, Regal House, 70 London Road, Twickenham, TW1 3QS Phone +44 (0)20 88 43 88 00 Fax +44 (0)20 88 92 19 29 www.easyfairs.com Features in detail Visitor badge scanning l l l With the new Visit Connect app you can capture details of show visitors simply by scanning their name badges with a smartphone. You get three Visit Connect activations with Online365 Plus and five with Online365 Premium. (Available from late 2013.) Product QR code scanning l l l You can attach QR codes to your products, which visitors can scan to access all the information you post on My easyFairs – a highly efficient way to share product information and for you to see which products attract most interest. Online 365 Premium customers also get a listing of “who scanned my product?” Listing in Online Catalogue l l l Your company profile Set up your own company profile on the show website, with logo and company details. You can implement the page in multiple languages and it provides a facility to publish an unlimited number of products, pictures and documents. Product listing Your product entries will remain until at least three months after the show (and of course, will remain online if you rebook). You get further visibility via the easyFairs app, which is now available to all show visitors. Got a breakthrough product to exhibit? Then apply for inclusion in the Innovations Gallery. Flagship product in Showcase You can select a “flagship product”, which will appear in the Product Showcase at the top of the Online Catalogue. Enquiry contact form l l l Customers can find your products in the Online Show Catalogue and your company profile includes an enquiry contact form for lead generation. You can also get details about everybody who pre-registers in response to your invitation, enabling you to reach them via email (with their permission) and set up appointments at the show or for later follow-up. Visibility in easyFairs Product Directory l l l Your products also appear (with picture) in the easyFairs Product Directory (where available). This enables customers and prospects to search by product category, rather than simply within a particular show. This in turn greatly extends your visibility to a broader sector audience. Your products remain in this directory as long as you rebook (and three months after your last exhibition). Get a quote l l l Get automatic direct quote requests from any online visitor interested in your products – all year round. Meeting Scheduler l l l Take advantage of the Meeting Scheduler facility if you would like to set up face-to-face meetings with prospects and customers onsite. Enhanced online visibility l l Media outreach easyFairs will provide details about the product of your choice in response to media enquiries about the show. Logo visibility Your company logo appears in the scroller on all the show web pages, in the Online Show Catalogue, during the lead up to the show and for three months after the show. Your logo also appears on the onsite and online floor plans and in product search results. Email pre- and post-show You can include an item (photo or logo and up to 25 words of text) in one of our pre-show emails with click-through to your company profile on the show website. You are likewise featured in post-show communication, allowing you to reach people who pre-registered but did not visit. Job posting l l Advertise open positions at your company on the show website – a highly targeted way to attract top talent in your sector. “Who scanned my product?” listing l You can download the list of visitors who scanned your products at the show, giving you additional opportunities for lead generation. Premium product visibility l With Online365 Premium, one of your products is displayed in the scroller of the product search on the show pages (where available). For further details please get in touch with your easyFairs representative, who will be happy to advise. Online 365 Brochure Regal House.indd 1-2 23/09/2013 16:56
Transcript
Page 1: Features in detail Boost your visibility Visitor badge ... · show visitors simply by scanning their name badges with a smartphone. You get three Visit Connect activations with Online365

www.easyfairs.com/online365

Twice as much traffic to your catalogue page plus more opportunities to do business on your stand

Even more leads before, during and after the show

Boost your visibility and generate leads365 days a year

easyFairs United Kingdom & Ireland 2nd Floor, Regal House, 70 London Road, Twickenham, TW1 3QSPhone +44 (0)20 88 43 88 00 Fax +44 (0)20 88 92 19 29www.easyfairs.com

Features in detail

Visitor badge scanning l l l

With the new Visit Connect app you can capture details of show visitors simply by scanning their name badges with a smartphone. You get three Visit Connect activations with Online365 Plus and five with Online365 Premium. (Available from late 2013.)

Product QR code scanning l l l

You can attach QR codes to your products, which visitors can scan to access all the information you post on My easyFairs – a highly efficient way to share product information and for you to see which products attract most interest. Online 365 Premium customers also get a listing of “who scanned my product?”

Listing in Online Catalogue l l l

Your company profileSet up your own company profile on the show website, with logo and company details. You can implement the page in multiple languages and it provides a facility to publish an unlimited number of products, pictures and documents.

Product listing Your product entries will remain until at least three months after the show (and of course, will remain online if you rebook).You get further visibility via the easyFairs app, which isnow available to all show visitors.Got a breakthrough product to exhibit? Then apply for inclusion in the Innovations Gallery.

Flagship product in ShowcaseYou can select a “flagship product”, which will appear in the Product Showcase at the top of the Online Catalogue.

Enquiry contact form l l l

Customers can find your products in the Online Show Catalogue and your company profile includes an enquiry contact form for lead generation. You can also get details about everybody who pre-registers in response to your invitation, enabling you to reach them via email (with their permission) and set up appointments at the show or for later follow-up.

Visibility in easyFairs Product Directory l l l

Your products also appear (with picture) in the easyFairs Product Directory (where available).This enables customers and prospects to search by product category, rather than simply within a particular show. This in turn greatly extends your visibility to a broader sector audience. Your products remain in this directory as long as you rebook (and three months after your last exhibition).

Get a quote l l l

Get automatic direct quote requests from any online visitor interested in your products – all year round.

Meeting Scheduler l l l

Take advantage of the Meeting Scheduler facility if you would like to set up face-to-face meetings with prospects and customers onsite.

Enhanced online visibility l l

Media outreacheasyFairs will provide details about the product of your choice in response to media enquiries about the show.

Logo visibility Your company logo appears in the scroller on all the show web pages, in the Online Show Catalogue, during the lead up to the show and for three months after the show. Your logo also appears on the onsite and online floor plans and in product search results.

Email pre- and post-show You can include an item (photo or logo and up to 25 words of text) in one of our pre-show emails with click-through to your company profile on the show website. You are likewise featured in post-show communication, allowing you to reach people who pre-registered but did not visit.

Job posting l l

Advertise open positions at your company on the show website – a highly targeted way to attract top talent in your sector.

“Who scanned my product?” listing lYou can download the list of visitors who scanned your products at the show, giving you additional opportunities for lead generation.

Premium product visibility lWith Online365 Premium, one of your products is displayed in the scroller of the product search on the show pages (where available).

For further details please get in touch with your easyFairs representative, who will be happy to advise.

Online 365 Brochure Regal House.indd 1-2 23/09/2013 16:56

Page 2: Features in detail Boost your visibility Visitor badge ... · show visitors simply by scanning their name badges with a smartphone. You get three Visit Connect activations with Online365

Generate customer enquiries and raise awareness all year round

+Subject to visitor opt-in *Based on clickstream analysis for all easyFairs trade shows financial year 2012-13

Online365 is part of the standard easyFairs offer – but we recommend you upgrade to Online365 Plus or Premium to get these extra valuable benefits:

Online365 PLUS• Upgradefromonevisitorscanningactivationtothree–formoresalesleads and even more convenience

• Yourlogointheshowcatalogue–generatingmorethantwiceasmuchtraffic to your catalogue page*

Online365 PREMIUM• Upgradefromonevisitorscanningactivationtofive– essential for exhibitors looking to maximise their return on investment

• Download the list of people who scanned your product information for follow-up on leads+

• Yourlogointheshowcatalogue–generatingmorethantwiceasmuch traffic to your catalogue page*

£695

3 activations

£465

1 activation

£895

5 activationsVisitor badge scanning application

Product QR code scanning

Listing in Online Catalogue

Enquiry contact form

Visibility in easyFairs Product Directory

Get a quote

Meeting Scheduler

Enhanced online visibility

Job posting

“Who scanned my product?” listing

Premium product visibility

Get incredible reach and exposure • easyFairs.comreachesmorethan1.3millionprofessional visitors online per year

• easyFairs.comgenerates6.2millionpageviewsperyear

• ShowwebsitesoneasyFairs.comgenerateanaverage 81,000 page views per show

Online 365 Brochure Regal House.indd 3-4 23/09/2013 16:56


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