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Feb 25 SJSU Green Wave

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    Presentation to SJSU Green Wave

    ProgramCaliforniasGreen Innovations Challenge Grant

    and the SolarTech SWIC Response

    SolarTechs, NOVAs and Foothill-DeAnza CCDs Partnership:

    SolarTech Workforce Innovations Collaborative

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    Who Are We?

    SolarTech Workforce Innovations Collaborative:

    Program/Team Structure & Key Elements

    SolarTech:

    Industry Association 100+ Members Representing some

    of the largest solar

    players world wide.

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    SWICs Bottom-Line Goal Find the right renewable energy jobs in the

    right timeframe,

    with enough granular skill requirement details,

    such that training providers can develop theright programs,

    enabling talent coaches working withdisplaced workers to fill these positions.

    Successfully placing 172 individuals

    Sooner than later.

    Experiment and figure out the bestmodel.

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    SolarTech Standards and Best practices.

    Long term goal: Local Pilot shared throughout

    State and Nationally Through IREC and DOE

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    SolarTech Workforce Innovations

    Collaborative, Placement Goals:

    Grant Targets

    245 participants that will receive training

    172 participants that will completetraining and enter unsubsidized

    employment in the targeted industry We industry help, ideas and guidance.

    We need to leverage multiple business andpartner channels?

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    Target Demographic and Student Profiles

    Displaced Workers/Student Profiles: All senior level professionals recently excessed from

    multiple different high tech industries.

    Most have previous high tech experience in product

    support, business development, project management,and/or have run their own business.

    Most have multiple undergraduate and graduate degrees,and a few are Ph.D. level.

    All are enrolled in Nova and can be researched in theLinked-in group established for this purpose:

    SWIC Placement Group

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    SolarTechs Role

    Investigation

    Engage Industry through a variety of

    techniques Not dependent on any one technique Analysis: Connecting the dots and

    continuous validation

    Dissemination & Outreach

    Engage Industry through a variety of

    techniques Not dependent on any one

    communication technique

    Creating a shared ownership andengagement

    Often the same or similar process

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    Multi-Level Data Gathering & Analysis

    Maintenance &

    Operations

    Firms

    Forums

    1

    Visits

    2Publish

    Forums, Employer visits andSymposiums to define requirements

    Utilities & Other

    Technology

    Providers

    ol rTech, O :

    efining eeds

    M nuf cturers,

    Inst llers

    Ph se 1WIBs

    Blogs

    Interviews

    Forums

    ymposiums

    ummits

    urveys

    Other 3rd P rty Rese rch nd Coll bor tion

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    Implementation & Results

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    Released

    RecentlyAn in-depth local labormarket examinationbased on both primary

    and secondaryresearch.

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    Leading to Initial Training Offerings

    Class Profiles and Opportunities FootHill Engineering 600: Broad overview of both Energyand Renewable Energy industry; comprehensive and in-

    depth.

    Solar Technical Sales and Proposal Development:Comprehensive study of the solar PV industry from a sales

    prospective and elements of a well prepared proposal.

    The above prepares a candidate (with other previous hightech industry experience) for residential solar sales, channel

    support, back-end support (rebate, permitting andoperations), and other business 2 business relationships.

    Investigate next school deployment opportunities

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    Implementation & Results

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    SolarTechs Outreach Role

    Manufacturers,

    Installers

    WIBs

    SolarTech, NOVA

    & Partners: Out-Reach

    I

    RECNABCEP

    Contractors /

    Construction

    Phase 3

    Maintenance &

    OperationsFirms

    Utilities & Other

    Technology

    Providers

    ProgramAwareness & ResultsMarketing

    EmploymentCandidateAvailabilityMarketing

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    Program Awareness and Results Marketing

    Manufacturers,

    Installers

    WIBs

    SolarTech, NOVA

    & Partners: Out-Reach

    IREC

    NABCEP

    Contractors /

    Construction

    Phase 3

    Maintenance &

    OperationsFirms

    Utilities & Other

    Technology

    Providers

    Blogs

    Forums

    Articles

    Symposiums

    Summits

    Surveys

    Other 3rd Party Research and Collaboration

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    Employment Candidate and Availability

    Marketing

    Manufacturers,

    Installers

    WIBs

    SolarTech, NOVA

    & Partners: Out-Reach

    IREC

    NABCEP

    Contractors /

    Construction

    Phase 3

    Maintenance &

    OperationsFirms

    Utilities & Other

    Technology

    Providers

    SolarTechs Industry linkage

    and relationship role places

    it in a position to engage

    industry and define effective

    placement strategies tosuccessfully place trained

    students into relevant

    renewable energy positions.

    Building/LeveragingChannels to Employment

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    Nova Workforce Board Role

    Case management

    Screening and coaching

    Tactical/individual placement assistance versus

    SolarTech broader strategic outreach role. Establish tools enabling individual HR

    engagement: Linked-in group for example.

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    Not a Single-Cycle Event

    Re-engage/Continuous Improvement Re Engage Industry Continuous Analysis and Information updates to

    Education and WIB community

    Continuous Analysis and asking the tough questionsof industry leaders

    SolarTech, NOVA:

    Defining NeedsSolarTech, NOVA

    & Partners: Out-Reach

    Foothill-DeAnza

    & Partners:

    Training Development

    Engage IndustryEngage Industry Commitments and ReportsCommitments and Reports

    Training DefinitionTraining Definition DeploymentDeployment

    ReRe--engage Industryengage Industry PromotePromote

    Phase 1

    Phase 2

    Phase 3

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    Interviews: 20 + employers Reports: First major work released Dec 15th

    Forums: 2 forums covering Sales, manufacturing andadvanced engineering

    Symposiums: Upcoming in partnership with PG&Efocused on IDSM and Convergence.

    Training Programs Deployed (FHDA): 12 week overview of the energy and renewable energy industry

    Solar PV Technical Sales and Proposal Development

    Training Programs under Development Working with Ohlone and Cabrillo to broaden deployment of above

    Advanced Solar PV Engineering

    Solar and renewable energy financial analysis

    Successes to Date

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    Multiple Layers, Multiple Channels, Frequent

    Multiple

    Data

    Source

    Channels

    Tapping

    IntoIndustry

    And Members

    Blogs

    Analysis

    Reports

    Multiple

    Communication

    Channels

    To

    Industry

    And Members

    Distilling of

    Recommendations

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    Higher Education Connection:

    SWIC: Supports the Complete Value Chain

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    University Connection:

    Sustainability and Growing the Economic Pie

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    Next Steps: 2011 into 2012

    Silicon

    Valley

    Pilot

    Expand

    throughout

    Calif. with

    other

    colleges

    and WIBs

    Work withDOE

    regions, col

    leges and

    WIBs

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    SolarTech Workforce Innovations Collaborative:

    An R&D Project in Process

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    Some Energy Sector Background

    Courtesy of PG&E

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    The Big Driver - RPS Policies

    Renewable portfolio standard

    Renewable portfolio goal

    www.dsireusa.org / January 2011

    Solar water heating eligible *

    Extra credit for solar or customer-sited renewables

    Includes non-renewable alternative resources

    WA: 15% x 2020*

    CA: 33% x 2020

    NV: 25% x 2025*

    AZ: 15% x 2025

    NM: 20% x 2020 (IOUs)10% x 2020 (co-ops)

    HI: 40% x 2030

    Minimum solar or customer-sited requirement

    TX: 5,880 MW x 2015

    UT: 20% by 2025*

    CO: 30% by 2020 (IOUs)10% by 2020 (co-ops & large munis)*

    MT: 15% x 2015

    ND: 10% x 2015

    SD: 10% x 2015

    IA: 105 MW

    MN: 25% x 2025(Xcel: 30% x 2020)

    MO: 15% x 2021

    WI: Varies by utility;10% x 2015 statewide

    MI: 10% + 1,100 MW x2015*

    OH: 25% x 2025

    ME: 30% x 2000New RE: 10% x 2017

    NH: 23.8% x 2025

    MA: 22.1% x 2020 NewRE: 15%x 2020(+1% annually thereafter)

    RI: 16% x 2020

    CT: 23% x 2020NY: 29% x 2015

    NJ: 22.5% x 2021

    PA: ~18% x 2021

    MD: 20% x 2022

    DE: 25% x 2026*

    DC: 20% x 2020NC: 12.5% x 2021 (IOUs)10% x 2018 (co-ops & munis)

    VT: (1) RE meets any increasein retail sales x 2012;(2) 20% RE & CHP x 2017

    KS: 20% x 2020

    OR: 25% x 2025 (large utilities)*5% - 10% x 2025 (smaller utilities)

    IL: 25% x 2025

    29 states +DC and PR havean RPS(7 states have goals)

    OK: 15% x 2015

    PR: 20% x 2035

    WV: 25% x 2025*

    VA: 15% x 2025*

    DC

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    Transmission

    PlanningEngineer

    Maintenance and

    ServiceTechnician-Wind

    Green Jobs by Education Level

    High

    School

    Certificate AS/AA BS/BA MS/MA PhD

    SolarInstaller$25-45/yr

    Wind TurbineMaintenance

    Solar Sales

    ResearcherWind TurbinePower SystemEngineer

    SolarEngineer$60-75k/yr

    ProjectManager -Wind

    Bio-GasProjectEngineer

    Wind TurbineTechnician $35-45k/yr ($73-86k/yr w/

    experience)

    ResidentialSolarConsultant$45-85k/yr

    Solar

    Foreman

    Electrician$45-75k/yr

    Solar

    EngineeringTechnician

    SolarEstimator

    EnergyInstallationSpecialist$30k+/yr

    FieldTechnician

    DesignDrafting

    LabAsst.Solar Startup$20/hr

    Solar Sales$60k/yr

    SolarReliabilityTechnician

    MechanicalForeman-Solar

    Land Agent

    Meteorologist

    Meteorologist

    TechnicalTrainer - Wind

    Biologist

    Biologist

    (Red=Entry Level)

    Solar SalesEngineer/Project

    Developer

    Construction

    Engineer-Wind

    CommissioningTechnician-Wind

    Wind TurbineAssembly

    Lead SolarInstaller

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    Results of our Research

    Scope of SWIC Research Activities

    SWIC Job Board Studies

    Renewable Energy Labor Market StudiesUpcoming: Solar Workforce Staffing Survey

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    Scope of SWIC Research Activities

    SMEInterviews

    Job BoardStudies

    IndustryRoundtable

    Events

    StaffingSurveys

    Labor MarketReports

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    Agenda

    Scope of SWIC Research Activities

    SWIC Job Board Studies

    Renewable Energy Labor Market Studies

    Upcoming: Solar Workforce Staffing Survey

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    SWIC Job Board Studies

    SolarTech analyzes job posting statistics on a monthly basisacross multiple sectors;

    Postings are compiled from job board aggregatorwww.simplyhired.com;

    Sample over 300 data points from 3,500 jobs (10%)

    October & November: Solar (PV & CSP) December: Energy Efficiency

    January: Demand Response & Utility Working to automate collection and streamline analysis

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    Setting the StageNational Solar Job Census 2010, Solar Foundation

    Domestic solar economy 2010 = 93,000 jobs 2011 = 117,000 projected jobs across all sectors

    2010-2011 job growth = 26% vs. 2% U.S. economy

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    64% of the employers are

    companies involved in

    system deployment

    1) Developer / Installer

    2) Manufacturers w/ systemdevelopment business

    3) EPC

    4) Utility / IPP

    31% of the companies are

    involved in manufacturing :

    1) Components (modules &

    balance of system)

    2) Equipment

    3) Materials

    Solar Employment at a Glance

    34%

    19%

    17%

    11%

    6%

    4%

    3%

    3%

    2%

    1%

    1%

    1%

    0%

    0% 10% 20% 30% 40%

    Developer / Installer

    Manufacturer - Component

    Manufacturer & System

    EPC / Project Development

    NA

    Manufacturer - Equipment

    Distributor

    Professional Services (IT, etc)

    Manufacturer - Materials

    Not-for-Profit

    Utility & IPP

    Financing

    Retailer

    Industry Segments

    % of Postings

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    Top Solar Jobs - System Level

    29%

    24%

    21%

    2%

    11%2%

    3%

    2%

    2%2%

    1%

    1%

    0% 10% 20% 30% 40%

    PV System Project

    PV System Sales

    PV System Engineering

    Engineering

    PV InstallationProduct Development

    Component Sales / Business

    Manufacturing

    Operations / Supply Chain

    Technician

    Finance

    ITConstruction

    Product Management

    Marketing

    Science / R&D

    Human Resources

    Sales Engineer

    By Funtion

    % ofTotal

    % System

    Postings are classified

    according to 16 functions

    64% of the jobs pertain to

    PV system deployment

    Top Jobs :

    29% - System Project

    Management

    24% - System Sales

    21% - System Engineering

    11% - Installation

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    Postings are classified

    according to 16 functions

    31% of the jobs pertain to

    component, equipment or

    material manufacturing

    Top Jobs with Manufacturers:

    31% - Engineering

    15% - Product Development

    8% - Sales

    8% - Technicians7% - Other Manufacturing

    (i.e. Process

    development, QA, assembl

    y)

    18%

    18%

    14%

    10%

    8%

    5%

    5%

    3%

    3%

    3%

    3%

    2%

    2%

    2%

    2%

    1%

    1%

    1%

    31%

    15%

    8%

    7%

    5%

    8%

    0% 10% 20% 30% 40%

    PV System Project

    PV System Sales

    PV System Engineering

    Engineering

    PV Installation

    Product Development

    Component Sales / Business

    Manufacturing

    Operations / Supply Chain

    Technician

    Finance

    IT

    Construction

    Product Management

    Marketing

    Science / R&D

    Human Resources

    Sales Engineer

    By Funtion

    % ofTotal

    % Manufacturing

    Top Solar Jobs Manufacturing level

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    Candidate Requirements - Experience

    Most jobs require about 5yrs. professional experience

    High number of unspecifiedamount of experience (NA)

    10% require less than 2 yrs.

    Manufacturers have a

    greater number of jobsrequiring more experience

    (33% > 7 yrs)

    23%

    23%

    20%

    11%

    9%

    9%

    2%

    0% 5% 10% 15% 20% 25% 30%

    2-5 years

    5-7 years

    10-15 years

    7-10 years

    0-2 years

    15

    years

    Experience

    % o f To tal % Manufac tur ing %

    ystem

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    Candidate Requirements - Education

    7%

    %

    %

    3%

    3%

    3%

    %

    %

    %

    %

    %

    0% 20% 40% 60% 80%

    Bachelor's Degree

    NA

    aster's Degree

    High School

    Some College

    rade (

    lectrician or

    Professional

    Associate's Degre e

    Doctorate

    A

    renticeship

    Some High School

    Education

    % o f

    otal % Manufacturing % S

    stem

    Majority of jobs require aBachelors Degree

    4% of jobs are available tocandidates with Associates

    Degree or Some College

    Limited opportunities existsfor candidates with high

    school (3%)

    High number of unspecifiededucation could be lower

    requirements (26%)

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    Seniority & Source of Posting

    !

    " #

    8

    #

    0% 2 0% 40 % 6 0 %

    Mi $ - % eve l & ' $ e ( e ' $ e ')

    0o

    1

    2

    3i

    4 5

    2

    o3

    E'

    )

    6

    7

    -%

    eve l8

    9 9oci a

    )

    e

    Ma ' a @ e 6

    Ai

    3ec

    2

    o3

    EB

    ec C)

    iveDE

    F G H - % evel I

    Seniority

    %ofP

    o)

    al %ofMf@

    % a)

    Q

    7

    9

    )

    eR

    %evel

    #

    S

    "

    9

    1!

    0 % 2 0% 40 % 60 % 80%

    E R ( loye 6

    Job T oa 6 $

    U

    2

    affi1

    V

    W

    V

    e1

    cy

    O)

    X e 6

    Source of Posting

    %P

    o)

    al %Ma ' C fac)

    C 6 i ' @ % a)

    Q y 9)

    e R % eve l

    50% are mid-level jobs Moderate percentage of

    entry-level jobs (22% )

    More than 50% of jobpostings listed on

    employers websites

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    Energy Efficiency

    37Y

    13

    12Y

    8Y

    7

    6Y

    5Y

    4

    2 Y

    2Y

    1

    1Y

    1Y

    1

    a a a b gi b ee c

    Pd e

    jef g

    Mah

    aged

    Sales

    i p b s q l r a b r

    Pd e

    gda

    sMa

    hage

    d

    S t e f ialis g

    a b e c g u v b al u s r

    Fw h x

    ih

    g Faf

    iliga

    g e d

    Resea d f y e d

    Macke

    ri

    bg

    he

    dg

    w xi

    g e d

    Le

    gisgi

    fs

    P c p q r Ma b age c

    e

    f y hi

    fia

    h

    Energy Efficiency o s

    Y

    e

    e P

    es

    gi

    hgs

    s:37% - Energy Efficiency Engineer

    13 - P je Ma age

    12 - Sales

    Se S ei i s: Energy Efficiency Engineer Energy Analyst Funding Facilitator Energy Auditor

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    Requirements for EE jobs

    64 %

    19 %

    1

    %

    6%

    ch

    lor'

    t

    r'

    octor

    t

    Hi

    h

    chool

    Education%o

    o o

    tin

    45 %

    3j

    %

    13%

    5%

    5%

    3-5k

    r

    6-1l

    k

    r

    l

    -m

    k

    r

    11-15k

    r

    n

    15k

    r

    Experience%o

    o o

    tin

    or th nh l (58%) r quir

    5 years experience

    Most positions (64%) require

    a Bachelors degree (BS)

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    Integrated Demand Side Management

    CA only jobs / 2 search terms:

    Energy Efficiency (EE) Integrated Demand Side

    Management (DSM)

    1) 0% DSM jobs w/ IOUs vs. 30%

    of all EE jobs

    2) Engineering & Environmental

    services rank 2nd for EE total

    Note: 100 EE job postings yielded 50 unique

    postings (50% duplicate); Total = EE & DSM

    30%

    23%

    20%

    o3%

    %

    %

    3%

    2%

    80 %

    o 3%

    %

    0%

    0%o

    00 %

    In

    s

    o

    Own

    d

    Empo

    zo

    {

    s

    d

    Eng

    n

    ng|

    En

    onm

    n

    a

    S

    v

    }

    s

    Consu

    ng~

    m

    O

    h

    zo

    o

    po

    | ad

    Ogan

    a

    on

    R

    s

    a }

    h Ins

    u

    ub

    }

    ow

    End

    s

    Industr S nt

    %

    o

    a

    % DS

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    EE & DSM Employment at a Glance

    17

    1

    11

    9

    9

    5%

    5%

    3%

    3%

    3%

    3%

    2%

    2%

    33 %

    20 %

    33 %

    7%

    7%

    0% 5% 10% 15 % 2 0% 2 5% 30% 35%

    Ene rg Effienc Engineer

    ro

    ec

    Management

    An a st

    Engineer

    ro ct Management

    Poic

    /Reg

    ator

    Sa es

    Cons tant

    Program Management

    Ene rg Management

    Funding Facilitator

    Mar eting

    S ecialist

    Ene rg

    An alyst

    Researc er

    o F nction

    % Total % DSM

    Postingsare classified according to15 functions

    Combined EE &DSM:

    Energy Efficiency Engineer (17%)- All engineers = 26%

    Project Management (17%) Analyst (13%)

    Top DSM Jobs:

    Analyst (33%) Product Management (33%) Engineer (20%) or Program

    Engineer

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    Required CredentialsEducation & Years of Experience

    Over 75% of the positions

    require a Bachelors degree

    Greatest number of jobs

    require 5-7 yrs & 7-10yrs

    EE NA: 10% entry-level jobs

    DSM NA: all mid-level jobs

    77 %

    14%

    %

    80%

    13%

    7%

    0% 50% 100%

    Bachelor's Degree

    NA

    Master's Degree

    High School

    Associate's

    Doctorate

    Professional

    rade

    Apprenticeship

    du ati n

    %

    o tal % D SM

    28 %

    28 %

    25%

    16%

    3%

    40%

    20%

    33%

    7%

    0% 20% 40% 60%

    5-7 years

    7-10 years

    NA

    2-5 years

    10-15

    0- 2 years

    15+ years

    xperien e

    %

    otal % DSM

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    Agenda

    Scope of SWIC Research Activities

    SWIC Job Board Studies

    Renewable Energy Labor Market Studies

    Upcoming: Solar Workforce Staffing Survey

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    SolarTech ReportRenewable Energy Labor Market Study

    1st SolarTech Renewable EnergyLabor MarketAnalysis

    Output from last SolarTechRenewable Energy WorkforceForum, October 2010

    Special emphasis on solarPVsales professionals

    Presents industry analysis of jobgrowth & hiring trends for solar

    integrators Includes national & regional data

    Download: www.solartech.org

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    Renewable Energy Labor Market Study #1

    PV System Sales

    Key Finding:

    10% - 20% ofworkforce pure-

    play installation

    companies are

    sales

    CA PV SYSTEM SALES JOBS 2011Total 1,692-3,384 New 650-1,300

    CA INSTALLER & DEVELOPERS 2010

    49% in Installation (3) 16,920 Jobs

    CA SOLAR EMPLOYEMENT 2010 (2)

    1,072 Firms 36,000 Jobs

    Source: (2) Solar Foundation, National Job Census 2010,P. 63; (3)P. 14

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    Renewable Energy Labor Market Study #2

    Output from December 2010Renewable Energy WorkforceForum,

    Special emphasis on SolarManufacturing

    Presents industry analysis of jobgrowth & hiring trends ofmanufacturing companies

    Includes global, national & regional

    data Download: www.solartech.org

    Solar Man fact ring Jobs in CA

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    Solar Manufacturing Jobs in CA

    PV & CSP

    Key Finding:

    CAmanufacturersare driven out toother U.S. statesand oversees.

    10,000 employedw/ CA start-upmanufacturers: R&D Engineering Product

    development Supply chain Business

    development

    PERMANENT CA SOLAR JOBS (2011-2014)

    Total 4,932 (PV & CSP)

    CA JOBS in SOLAR MANUFACTURING

    PV 3,775(2010-2013)2 CSP 19,000 (2010-2014)

    US JOBS in SOLAR MANUFACTURING 1

    24,916 in 2010 33,982 in 2011 (+36%)

    Source: (1) Solar Foundation, National Job Census 2010,P. 63; (2)California Alternative Energy and Advanced TransportationFinancing Authority.

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    Agenda

    Scope of SWIC Research Activities

    SWIC Job Board Studies

    Renewable Energy Labor Market Studies

    Upcoming: Solar Workforce Staffing Survey

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    Solar Workforce Staffing Survey

    SolarTech partnership with SJSUs School ofBusiness to perform quantitative research

    Conduct targeted needs analysis of renewable

    energy employers

    Focus of next survey: Demand and hiring practicesfor Solar PV Sales professionals

    Results available at upcoming SolarTech SolarSummit March 29-30

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    Contact

    Justin Bradley, Bradley Consulting

    [email protected]

    408/838-4749


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